DIRECTV provides satellite TV and streaming services for residential and business customers across the US, Latin America, and the Caribbean. Its products include tiered TV packages with live and on-demand content; satellite service requires a contract and professional installation, while DIRECTV Stream uses the internet and has no annual contract. The company differentiates itself by offering both delivery methods, sports programming, and addressable advertising for brands, along with business-focused programming for bars, hotels, and other venues. Its goal is to deliver broad TV entertainment across multiple delivery methods and to offer targeted, business-friendly programming and advertising.
Company Size
10,001+
Company Stage
Debt Financing
Total Funding
$1.6B
Headquarters
El Segundo, California
Founded
1990
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DIRECTV begins limited rollout of A new custom multiview letting you pick what channels you want in your multiview. October 9, 2026 Early user reports indicate that DIRECTV is starting to introduce a custom multiview option on its streaming platform, with the feature showing up on the company's Osprey boxes. The capability has not yet appeared for users on Gemini dongles, Apple TV, or Roku devices, and the company has not issued an official launch announcement. The development marks a potential shift from DIRECTV's existing multiview approach. Since mid-2025 the service has offered Mix Channels - preselected groups of up to four related live feeds such as Sports Mix (ESPN, ESPN2, FS1 and related networks), League Sports Mix, News Mix, Business Mix, Kids Mix, Locals Mix in eligible markets, and later additions that included Food Mix plus expanded Weather Mix options. In August 2026 DIRECTV further expanded the experience with curated sports Multiviews. Those assemble multiple live games drawn from a subscriber's package, appear in Sports Central or via a button inside the video player during eligible games, and remain fixed combinations chosen by the company rather than by the viewer. Users can switch audio between tiles or expand one feed to full screen, but they cannot freely swap or select arbitrary channels. The newly spotted custom option would allow subscribers to choose their own channels from their active lineup and build personalized two-, three-, or four-screen layouts on the fly. Reports of the feature appearing first on Osprey boxes fit DIRECTV's past pattern of testing capabilities on its own hardware before broader device support. Online discussions note that the option remains unavailable on other platforms even as it surfaces for some Osprey users, suggesting a gradual or staged deployment rather than an immediate full release. Demand for exactly this flexibility has been steady. Community forums and social channels have repeatedly requested the ability to mix any subscribed channels, especially during overlapping sports schedules or when households want a combination of news, sports, and entertainment that does not match the preset mixes. Competitors such as YouTube TV have long offered multiview builders that let viewers select eligible live content across categories. As recently as early October 2026, DIRECTV community support responses indicated that custom combinations were not yet available, noting that preselected layouts help ensure consistent performance across device types while future updates would aim for greater flexibility. If the feature expands beyond the initial Osprey sightings, it would address one of the most frequently cited limitations of DIRECTV Stream's multiview experience. Sports viewers in particular could track preferred games without being limited to the day's curated collections or fixed Mix Channels. Existing constraints would likely carry over: multiview remains a television-screen experience rather than one available on mobile devices or computers, and access depends on the channels included in a subscriber's Signature package or eligible Genre Pack. Because no formal announcement has accompanied the early appearances, availability is expected to remain uneven for some time. Osprey users may encounter the option after a software update, while subscribers on other devices will need to watch for further expansion. The apparent early deployment indicates that DIRECTV is moving toward the more adaptable multiview experience many customers have requested, potentially narrowing a competitive gap as live TV streaming services continue to refine simultaneous-viewing tools. Please add Cord Cutters News as a source for your Google News feed HERE. Please follow Cord Cutters News on Facebook and X for more news, tips, and reviews. Need cord cutting tech support? Join its Cord Cutting Tech Support Facebook Group for help. Disclaimer: To address the growing use of ad blockers Cord Cutters News now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. Cord Cutters News do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.
Sharing a draft of Personal Agent Protocol. Since announcing this new protocol on Tuesday with Meta and Genesys, Instinct, NiCE, Rocket, Shopify, Stripe, and Walmart, the response has been overwhelming. So today Sierra is publishing a draft of Personal Agent Protocol, known as Poppy, and announcing an additional 35 design partners: Adyen, Atomic, Bank of America, BBVA, Chime, Cigna, Cloudflare, Comcast, DIRECTV, ElevenLabs, FOX, Gap Inc., GEICO, Hertz, Insurify, Klaviyo, Liberty Mutual, Mastercard, Nordstrom, Notion, Okta, OneSignal, OpenAI, PayPal, Plaid, SiriusXM, Synchrony, Target, United Airlines, Venmo, Visa, Wells Fargo, Zapier, Zendesk, and 1Password. These companies will participate in the design process for the draft Personal Agent Protocol, contributing valuable feedback from their unique business perspectives. Today, when someone asks their personal agent to make a purchase or resolve an issue, it often has to sign in as the customer and navigate pages built for people. Businesses have no standard way to help guide the agent, which limits what the customer, their personal agent and the brand can do directly together. With the Personal Agent Protocol, consumers have choice and control, and companies know when they're dealing with an agent and who it represents. How Personal Agent Protocol works. Poppy is built on the principle that customers decide what access to give their personal agents, and companies set parameters for what those agents can do. This enables companies to work with personal agents in the way that is best for their customers: through their existing websites and APIs, or through an agent of their own. Poppy defines five building blocks for how personal agents and companies work together. * Discovery. Companies publish one file at a standard address on their website (/.well-known/poppy.json). This tells personal agents how to interact with the company, how customers can sign in, and what the agent can do. * Sessions. The personal agent starts a session on its customer's behalf. It can begin as a guest, which may be enough to check whether a product is in stock or ask about a returns policy. The personal agent identifies itself, so the company always knows when an agent is acting for a customer. * Sign-in. When a task needs the customer's account, the person signs in on the company's page through OAuth. If permitted by the company, the agent can sign in on the customer's behalf with a session token that grants only the access the customer approved. * One session across every channel. The same token works for the company's APIs, its website and conversations with its agent. A question asked before sign-in and an order change made afterward are part of the same visit. The customer doesn't have to start over, and the company sees the whole journey instead of disconnected fragments. * Getting the job done. The company decides which channels to offer, based on what works best for its customers: * Its website: the agent browses the company's regular pages, and the company applies the customer's permissions on each one. * Its APIs: the agent connects through interfaces built on standards such as OpenAPI and MCP. * Its own agent: for tasks that need conversation, such as a warranty claim or an exchange. Replies can stream as they're written, and companies can hold a request open until there's news to share. Built on standards companies already use. A company can start with what it already has and add more over time. Companies can connect once through Poppy, rather than building a separate connection for each personal agent. The protocol is built on OAuth, JSON Web Tokens (JWTs), HTTPS, OpenAPI and MCP. Because these are open and widely used, teams can implement it with libraries and tools they already have. The core is also designed to be extended, so industries can build their own layers on top. Protocols such as Universal Commerce Protocol (UCP) focus on shopping, from finding products to checking out and managing orders. Personal Agent Protocol is complementary, covering how a personal agent identifies itself, gets the customer's permission, and works with a company across any kind of task - from buying a sweater to applying for a mortgage. What it looks like in practice. Personal Agent Protocol works whether a company offers its website, its APIs or its own agent. * Through a website. A customer asks their personal agent to return a jacket. The agent finds the retailer using the protocol, identifies itself, and the customer signs in once. The agent then uses the retailer's regular returns page. The retailer knows it's an agent acting for a signed-in customer, and lets it start a return but not change the payment details on file. * Through APIs. A customer's flight is canceled, and they ask their personal agent to rebook them. The agent connects to the airline's booking tools through MCP using the customer's approved access. It finds the next available flight and confirms the seat with the customer before booking. * Through a company agent. At Sierra Summit on Tuesday, Alex McGillis, VP of Product at Rocket, showed the protocol live featuring Meta's personal agent, Muse. Alex asked Muse to get pre-approved for a mortgage. Muse went to Rocket's website, found Rocket's agent through Poppy, and asked Alex for permission to connect. Alex then signed in to share the credit and income details a mortgage needs. The two agents worked through the purchase price, down payment and interest rate and within moments, Alex had a pre-approval letter ready. While he was in control at every step of the way, the agents did all the work. What comes next. This draft is a starting point. Over the next month Sierra will host design workshops and publish a reference implementation to help developers get started. As personal agents grow in popularity and take on more work, its goal is simple: customers choose who acts for them, companies know who they are working with, and both can do so securely and within the boundaries they set. Sierra'd love as many companies as possible to read the draft and help shape this new protocol.
Cineverse and DIRECTV bring home the horror this october with SCREAMBOX Now Available as VOD streaming service. Romance Driven Dove Channel Also Now Available to DIRECTV Customers LOS ANGELES, Oct. 8, 2026 /PRNewswire/ - Cineverse (Nasdaq: CNVS), an entertainment technology company and studio, announced today the addition of both SVOD (subscription video-on-demand) access to SCREAMBOX and Dove Channel on DIRECTV. SCREAMBOX features a broad mix of content for casual and die-hard horror fans alike. The service is refreshed monthly with content from the Company's extensive genre library with films and episodes delivering every type of terror imaginable. SCREAMBOX currently features classic horror films like Black Christmas, slasher hits Terrifier 2 and 3 as well as the BBC series Bedlam and Being Human. Dove Channel features a lineup of films and series sending viewers on an escape to romance and excitement, where heartwarming tales, light-hearted love stories, and holiday escapes await. Dove is your streaming home away from home. Dove Channel currently features films Loving Every Minute, Romantic Friction and Love at the Lodge as well as series like Life with Derek and H2O: Just Add Water. "As we have seen for quite some time, fandom-driven channels like SCREAMBOX and Dove drive real engagement, subscriptions, and revenue for our distribution partners, while discouraging churn," said Cineverse SVP Partnerships and Business Development Alexandra Viglione. "The value of premium, curated, entertainment programming that targets the most passionate fans continues to grow, and through this expanding partnership with DIRECTV, we are able to reach these audiences however they prefer to watch." About DIRECTV DIRECTV is a premier provider of digital television entertainment in the United States. With a diverse range of programming options and cutting-edge technology, DIRECTV delivers a world-class viewing experience to millions of subscribers. Its commitment to innovation and customer satisfaction keeps it at the forefront of the entertainment industry while providing customers with greater choice, flexibility, and control. For more information, visit www.directv.com. About Cineverse Streaming Cineverse owns and/or operates a wide range of premium streaming brands, from free, ad-supported streaming television (FAST) channels to subscription video-on-demand (SVOD) apps. These span fandoms - from single IP channels around pop cultural icons such as Bob Ross and The Dog Whisperer with Cesar Milan, to channels curated for fans of Horror (Screambox, Midnight Pulp), Anime and Pan-Asian shows and films (RetroCrush, AsianCrush), Comedy (Gorilla Comedy+), Independent Film (Fandor), Romance (Dove Channel) and True Crime (Crime Hunters), to name a few. About Cineverse Cineverse (Nasdaq: CNVS) is an entertainment technology company and studio. Fiercely innovative and independent, Cineverse develops and invests in technology and content that drives the future of the industry. Core to its business is Matchpoint(R)- a growing tech ecosystem designed to prepare, distribute, monetize, and continuously improve content across any platform. Matchpoint helps studios large and small operate at scale and improve performance and efficiency in an increasingly fragmented distribution environment. Additionally, Cineverse distributes a vast library of premium films, series, and podcasts, across theatrical, home entertainment, and streaming; operates dozens of digital properties that super serve passionate fandoms around the world; and works with leading brands to connect them with audiences they value. From award-winning technology to the highest-grossing unrated film in U.S. history, Cineverse has created a playbook that marries tech and content to redefine the next era of entertainment. For more information, visit cineverse.com. For DIRECTV Communications For Cineverse SOURCE Cineverse Corp.
Supreme Court rejects Nexstar bid to end DIRECTV retrans lawsuit. [email protected] October 5, 2026 Key points. * The Supreme Court declined to hear Nexstar's appeal seeking to block DIRECTV's antitrust lawsuit. * The decision leaves intact a 2025 appeals court ruling that revived DIRECTV's case. * DIRECTV accuses Nexstar, Mission Broadcasting and White Knight of coordinating retransmission rates; Nexstar has denied any wrongdoing. The U.S. Supreme Court on Monday declined to hear an appeal from Nexstar Media Group seeking to block an antitrust lawsuit brought by DIRECTV over retransmission consent negotiations involving stations owned by Nexstar, Mission Broadcasting and White Knight Broadcasting. The decision leaves intact a December 2025 ruling by the U.S. Court of Appeals for the Second Circuit that revived DIRECTV's lawsuit and allows the satellite television provider to continue pursuing its claims in federal court in New York. DIRECTV filed the lawsuit in 2023, accusing Nexstar, Mission and White Knight of coordinating negotiations in markets where Nexstar and one of the other broadcasters own stations affiliated with major television networks. Mission and White Knight own fewer than three dozen television stations between them, with their stations operated by Nexstar through local management agreements. DIRECTV alleges the companies used a common negotiator who effectively acted as an agent of Nexstar and improperly shared confidential retransmission rates, financial information and negotiating positions. The company also alleges the broadcasters coordinated blackout dates and public messaging during carriage disputes. DIRECTV refused to pay the rates sought by the broadcasters, resulting in stations going dark for approximately one million subscribers. The company says thousands of customers subsequently canceled their subscriptions, causing DIRECTV to lose revenue. Stock price. A federal district court dismissed the lawsuit in 2024, but the Second Circuit reversed that decision in December 2025. The appeals court determined DIRECTV could pursue its antitrust claims based on alleged lost profits even though it did not pay the allegedly inflated retransmission rates. Nexstar appealed that decision to the Supreme Court, arguing a company should only be able to pursue a price-fixing claim if it actually paid the allegedly inflated price. Nexstar also argued the Second Circuit ruling conflicted with decisions from other federal appeals courts and could substantially broaden antitrust liability for sellers. DIRECTV disputed those arguments and maintained there was no conflict among the federal appeals courts. The Supreme Court's decision not to hear the case does not resolve DIRECTV's underlying allegations or determine whether Nexstar violated antitrust law. Instead, it allows the lawsuit to continue under the Second Circuit ruling. Discovery in the case has already produced additional evidence that DIRECTV says supports its allegations. In August, DIRECTV told the court that communications produced by Nexstar showed coordination between the companies through media consultant Eric Sahl. DIRECTV alleges those records show Nexstar, Mission and White Knight coordinating retransmission rates and negotiating positions while using similar strategies for blackouts and public messaging. Nexstar has denied any wrongdoing. The retransmission consent lawsuit is separate from ongoingn litigation involving DIRECTV and several state attorneys general over Nexstar's acquisition of TEGNA.
DIRECTV quietly improves picture quality for streaming customers. October 4, 2026 DIRECTV has rolled out a major improvement to picture quality across its streaming service, quietly raising the bitrate on its live channels over the past week. The change arrived without a formal announcement, a marketing campaign, or an update to the app's settings screens, and customers began noticing cleaner images on ordinary televisions before industry observers could document the shift. The higher data rate applies to the company's internet-delivered linear streams, covering news, entertainment, and sports channels that make up the bulk of daily viewing. Bitrate is the amount of video data sent each second. Live TV services like DIRECTV compress each channel so it can travel over home internet connections, and that compression throws away detail the encoder judges least important. When the allowed rate is low, the discarded information shows up as blocky patches in dark scenes, smeared backgrounds behind moving players, soft faces, and color that bands instead of grading smoothly. Raising the bitrate gives the encoder more room to keep that information, so the same resolution can look sharper and more stable without any change to the television or the streaming device. For the average viewer, the difference is most obvious in motion. A football broadcast that previously softened yard lines and player numbers during a fast play should hold those edges more cleanly. Camera pans across a studio set or a city skyline should show less of the shimmering, mosquito-like noise that low-rate compression often leaves on fine textures. Darker programming, including evening dramas and night games, should show fewer large flat blocks in shadows and more separation between similar shades of black and gray. Gradients in skies, stage lighting, and graphics should step less visibly from one color to the next. Static detail also benefits. Hair, fabric weave, grass, and on-screen text that looked slightly soft or noisy can regain definition once the stream is no longer starved for bits. Graphics overlays and scoreboards, which are easy for compression to damage, tend to look more solid. The improvement is not a jump to a higher resolution label, and it will not turn a standard high-definition channel into 4K. It is a cleaner version of the picture the service was already sending, closer to the look of a well-provisioned broadcast feed. The gain depends on the connection at home. Adaptive streaming still lowers quality when bandwidth is tight, so a household on a congested Wi-Fi link may see little change until the network can sustain the higher rate. Viewers on a stable wired connection, or on strong wireless near the router, are the ones most likely to see the fuller image. Recordings made after the change should inherit the improved stream, because cloud DVR copies follow the quality of the live encode. The quiet nature of the rollout fits a pattern in live television streaming, where encoding ladders are adjusted in the background as capacity and codec efficiency change. DIRECTV has not announced the new target rates or said whether every channel and every device received the same increase. What subscribers can judge for themselves is the picture on screen: fewer artifacts in motion, steadier color, and more retained detail in the programs they already watch. Please add Cord Cutters News as a source for your Google News feed HERE. Please follow Cord Cutters News on Facebook and X for more news, tips, and reviews. Need cord cutting tech support? Join its Cord Cutting Tech Support Facebook Group for help.