Visual Design Lead
About the job
- 5–8+ years of experience designing digital products across web, mobile, and responsive platforms.
- Proven experience leading and mentoring visual design teams, providing creative direction, and establishing design standards.
- Strong expertise in building, evolving, and maintaining scalable design systems and reusable UI components.
- Experience working on complex product ecosystems in close collaboration with Product, UX, and Engineering teams.
- Strong systems thinking, balancing detailed UI execution with broader product and platform goals.
- Solid understanding of interaction design, accessibility, usability, and user-centered design principles.
- Ability to clearly communicate design decisions, articulate trade-offs, and demonstrate ownership throughout the design process.
- Experience taking projects from concept through execution while maintaining high visual quality and consistency.
- Strong collaboration and stakeholder management skills, with the ability to influence and align cross-functional teams.
- Comfort working in Agile, fast-paced, and remote environments.
- Advanced English communication skills, both written and verbal.
- Lead the visual design direction across digital products, platforms, and experiences.
- Lead, mentor, and provide creative direction to visual designers throughout the design process.
- Build, evolve, and maintain scalable design systems and reusable UI components.
- Translate product and platform goals into cohesive, high-quality visual experiences.
- Work closely with Product, UX, and Engineering teams to develop solutions that balance user needs, business goals, and technical considerations.
- Apply systems thinking across detailed UI execution and broader product ecosystems.
- Ensure consistency, accessibility, usability, and quality throughout the experience.
- Lead projects from concept through execution while maintaining a strong visual vision and design quality.
- Communicate design decisions, articulate trade-offs, and provide clear rationale to clients and stakeholders.
- Establish design direction, review work, and provide constructive feedback to ensure consistency across deliverables.
- Collaborate in Agile, fast-paced, and remote environments.
- Participate in a culture of learning, collaboration, and continuous creative improvement.
About the company
Huge partners with global brands to design and build digital products and experiences, offering strategy, design, technology, and marketing. Its teams integrate strategy, user experience design, software development, and data insights to launch and support these digital offerings. It differentiates itself with end-to-end capabilities across strategy, design, technology, and data intelligence for large-brand initiatives. Its goal is to help clients grow their business by improving digital performance and impact, supported by its acquisition by AEA Investors and a strategic tie-up with Hero Digital.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York
Founded
1999
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Simplify's Take
What believers are saying
- Angela Yang joined June 15, 2026, sharpening Huge’s new-business engine.
- iFIT launched Huge’s Veo 3 cinematic fitness worlds on January 12, 2026.
- Rotate° expands Huge’s enterprise Shopify reach across premium retail clients immediately.
What critics are saying
- AEA’s Hero Digital integration distracts leaders and slows delivery through late 2026.
- Huge’s reliance on Google, Apple, and PepsiCo makes one lost account painful.
- AI commoditizes agency work; Huge’s premium pricing erodes without scalable commerce wins.
What makes Huge unique
- Huge’s Atomic Teams pair senior humans with agents for faster delivery.
- Rotate° made Huge a Shopify Plus and composable-commerce specialist on June 8, 2026.
- Huge bundles strategy, brand, product, marketing, data, and commerce under one roof.
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Benefits
Remote Work Options
Company News
Huge, an independent AI-native design and technology company, has appointed Angela Yang as Chief Growth Officer. Yang brings over 15 years of growth leadership experience and will oversee the company's Growth and Alliance organisations. Yang previously served as Head of Growth at Fantasy and EVP and Head of Growth at Razorfish, where she led year-over-year new business growth and secured clients including Uber, PayPal, The Coca-Cola Company and AMC. Before Razorfish, she helped build the growth practice at Material+, merging five agencies' pipelines post-acquisition. Yang began her career building new profit centres at agencies through social and digital media solutions. She holds a journalism degree from the University of Missouri and has spoken at SXSW, Adweek and other industry events.
Huge acquires Rotate°, adding Composable Commerce expertise to its AI-native design and technology practice.
Huge acquires Rotate°, adding Composable Commerce expertise to its ai-native Design and technology practice. London-based Shopify Plus specialists join Huge as the firm formalizes composable commerce as a core capability. NEW YORK and LONDON, June 8, 2026 - Huge, an independent AI-native design and technology company, today announced the acquisition of Rotate°, a London-based commerce agency specializing in composable ecommerce. The acquisition formally establishes Composable Commerce as a core capability alongside Huge's five existing offerings: Products & Platforms, Marketing & Content, Customer Experience, Brand Strategy & Design, and Data & AI. Financial terms of the transaction were not disclosed. Rotate° is a team of senior commerce specialists with deep expertise in enterprise Shopify, composable architecture, and AI-enabled commerce delivery. As a long-time Shopify Plus partner - placing them in the top 1.5% of Shopify firms globally - Rotate° has built long-term partnerships with premium brands across lifestyle, apparel and consumer sectors. The full team, led by Jim Tattersall, Andy Jackson and Chris Harris, joins Huge immediately and will operate out of Huge's Old Street office in London. "Commerce is one of the most complex and consequential parts of how a brand connects with its customers," said Josh Campo, CEO of Huge. "It demands real technical depth and true creative ambition in equal measure. Rotate° brings both, and that makes Huge a stronger partner for every client we work with." Rotate° was founded by Jim Tattersall, who has led independent design and technology studios for nearly two decades. Under his leadership, the hands-on consultancy developed a delivery model built around small, senior cross-functional teams with real ownership over outcomes, a structure that maps directly onto Huge's Atomic Teams (HATs) model, which pairs elite human teams with AI agents to drive speed, accountability and impact. "In early conversations with Huge, it became clear Huge had arrived at the same conclusions independently: the best work comes from small, senior teams with real ownership over outcomes, and AI raises the bar on the human judgment at the center of it. This is the right scale to make a genuine global impact with that model, said Jim Tattersall, founder of Rotate°. Rotate° will serve as the foundation of Huge's commerce practice, continuing to serve existing clients while expanding commerce capability across Huge's broader client base. About Huge Huge is an independent AI-native design and technology company that helps enterprises redesign their systems, experiences, and operating models to create durable competitive advantage. With more than 1,000 people across global offices, Huge partners with some of the world's most ambitious brands including Google, Apple, NBCU, PlayStation and PepsiCo. About Rotate° Rotate° is a platform-agnostic commerce consultancy crafting bespoke, AI-enabled commerce experiences for premium global brands. Its partnerships span leading platforms including Shopify, Centra, Commerce Layer and commercetools, with more than 13 years' experience in the Shopify ecosystem and recognition as one of only 18 Commerce Layer Elite Partners globally. Media Contact: [email protected]
Brandtech names regional ceos to power AI push in key markets. Former Huge global CEO Lisa debonis joins as UK managing partner and CEO. 2 hours ago Brandtech Group has appointed three regional chief executives - Lisa De Bonis in the UK, Jeff Matisoff in North America, and Julie Hardy in France - as it bolsters its leadership in key markets with AI-forward talent. De Bonis joins from Huge, where she served as global CEO and chief experience and product officer. Before that she spent years at Accenture Interactive across commercial and operational roles. Matisoff joined Brandtech in 2021 from WPP, where he was global president of Eightbar, IBM's dedicated agency. He helped lead the acquisition and integration of digital marketing company Jellyfish, which manages more than $2 billion in billings. Audrey Kemp is a staff reporter for Adweek based in New York City. Recommended videos
Design and technology company Huge has partnered with iFIT to create "Realms You Can't Reach", a series of AI-generated fantasy running experiences for treadmill workouts. The collaboration uses Google's Veo 3 technology to produce five immersive videos featuring impossible-to-film worlds. Huge developed a custom production pipeline combining narrative storyboarding, Midjourney visuals and Veo 3 video generation to create 20-30 minute point-of-view runs through prehistoric, mythic and futuristic landscapes. The series launched to iFIT members on 12 January 2026. The project demonstrates AI as a production tool rather than a gimmick, enabling content that complements iFIT's existing trainer-led programming and library of over 10,000 workouts. iFIT has 6 million users globally and owns brands including NordicTrack, ProForm and Freemotion.