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Gentiva

In-home hospice, palliative, and health services

Regional Vice President of Business Development

Full-TimeDeadline 8/11/27
No salary listed
Expert
Bachelor's, Master's
Indianapolis, IN, USA+3 moreMore locations: Houston, TX, USA | Detroit, MI, USA | Dallas, TX, USA
Remote
Sales & Account ManagementField Sales

About the job

Requirements
  • A Bachelor's Degree is required.
  • Eight to ten years of progressive healthcare sales leadership experience is required.
  • At least five years of experience leading multiple sales leaders or senior business development teams with oversight of at least 300 employees is required.
  • Demonstrated success achieving sustained growth across multiple markets is required.
  • Experience leading large, geographically dispersed teams is required.
  • Extensive knowledge of hospice, palliative care, home health, and healthcare business development practices is required.
  • Strong understanding of sales operations, market development, referral management, and customer relationship strategies is required.
  • Proven ability to lead leaders in a multi-market healthcare environment is required.
  • Strong financial acumen, including forecasting, budgeting, and performance analysis, is required.
  • Ability to navigate complex matrix organizations is required.
  • Experience driving organizational change and leading large-scale initiatives is required.
  • Demonstrated success developing high-performing sales cultures is required.
  • A valid driver's license and automobile liability insurance are required.
Responsibilities
  • Develop and execute regional business development strategies supporting enterprise growth objectives.
  • Lead and manage approximately four to six Vice Presidents of Business Development across assigned markets.
  • Drive accountability for admissions, census growth, market share, referral development, revenue, and profitability targets.
  • Translate corporate commercial strategies into actionable regional execution plans.
  • Identify growth opportunities, market trends, competitive threats, and emerging service opportunities.
  • Establish sales leadership standards, performance expectations, and operating rhythms across assigned territories.
  • Conduct regular business reviews with Vice President of Business Development leaders.
  • Analyze regional sales performance data and implement corrective action plans.
  • Ensure adoption and execution of sales methodologies, customer relationship management utilization, and business development best practices.
  • Monitor sales-team productivity and effectiveness and recommend organizational changes.
  • Coach, mentor, and develop Vice President of Business Development leaders.
  • Build and maintain a succession pipeline for future sales leadership positions.
  • Partner with Human Resources to identify high-potential talent and create development plans.
  • Participate in recruitment, selection, onboarding, and retention efforts for sales leadership positions.
  • Partner with operational, clinical, and executive leaders to align growth initiatives with operational capacity and patient care standards.
  • Facilitate collaboration between sales and operations to improve referral conversion, patient experience, and market performance.
  • Serve as the senior escalation point for complex market challenges, customer concerns, and strategic opportunities.
  • Evaluate territory design, account assignments, staffing models, and regional resource allocation.
  • Lead strategic initiatives involving new markets, service expansion, acquisitions, integrations, and commercial transformation.
  • Participate in annual strategic planning and budgeting processes.
  • Serve as a key member of the Growth Leadership Team.
  • Provide executive-level reporting and recommendations to the Executive Vice President of Business Development and Strategic Growth.
  • Represent the organization at industry events, community organizations, and strategic partner meetings.
  • Support enterprise-wide initiatives and special projects.
Desired Qualifications
  • A Master's Degree is preferred.
  • Hospice, home health, post-acute care, or healthcare services experience is strongly preferred.

About the company

Gentiva provides in-home hospice, palliative, and home health care across the United States through a national network. Care is delivered by clinicians and therapists in patients’ homes, including an Advanced Illness Management model for those not yet hospice-eligible. The company differentiates itself with an integrated at-home care platform and strategic acquisitions, such as ProMedica’s home health, palliative, and hospice operations. Its goal is to help patients stay at home, reduce avoidable hospitalizations, and support families and caregivers throughout the care continuum.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Atlanta, Georgia

Founded

2004

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Simplify Jobs

Simplify's Take

What believers are saying

  • Humana agreed in June 2026 to sell its remaining Gentiva stake for $900 million.
  • Gentiva signed the Addus Personal Care divestiture, sharpening focus on hospice and home health.
  • CMS included Gentiva facilities in FY2026 hospice compliance lists, sustaining Medicare visibility.

What critics are saying

  • The 2024 DOJ settlement imposed $19.4 million over ineligible hospice claims and kickbacks.
  • Another False Claims Act case triggers payer exclusions and cripples growth.
  • Hospice reimbursement scrutiny and survey risk threaten margins if CMS tightens enforcement in 2027.

What makes Gentiva unique

  • Gentiva runs 317 hospice locations across 35 states, with Texas and North Carolina anchors.
  • Its hospice, palliative, and home health mix spans end-of-life through recovery care.
  • The 2023 ProMedica integration added 4,000 employees and expanded the Heartland footprint.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Wellness Program
  • Professional Development Budget
  • Life Insurance
  • Disability Insurance
  • Commuter Benefits

Company News

Yahoo Finance
Jun 12th, 2026
Humana Reshapes Care Exposure With Gentiva Exit And Illinois Medicaid Win

Humana (NYSE:HUM) agreed to sell its minority stake in Gentiva for approximately US$900 million, exiting equity ownership in home health, palliative, and hospice care. The insurer was also selected as a winner in Illinois' Medicaid managed care program, adding a new state contract to its government focused portfolio. For a company centered on Medicare Advantage and other government backed insurance, these moves represent a meaningful repositioning of how Humana (NYSE:HUM) is exposed to care...