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Manulift

Telescopic machinery distributor, sales and service

Business Development Representative

Full-TimeUpdated on 10/23/2026
No salary listed
Mid
Varennes, QC, Canada
In PersonTerritory covers Montreal's South Shore; the role is field-based and involves visiting construction sites and entrepreneurs.
Sales & Account ManagementSales Development Representative

About the job

Requirements
  • A valid driver's license is required.
  • Experience in business development, outside sales, B2B sales, or the construction industry is an asset.
Responsibilities
  • Identify active and future construction projects within the assigned territory.
  • Target general contractors, subcontractors, and high-potential businesses.
  • Develop underutilized sectors to generate new sales opportunities.
  • Reactivate dormant accounts and renew strategic business relationships.
  • Maintain a sustained field presence with contractors and at construction sites.
  • Identify decision-makers and influencers involved in projects.
  • Understand the needs, timelines, and potential of identified opportunities.
  • Qualify prospects according to the sales team's established criteria.
  • Generate and schedule qualified meetings for territory managers.
  • Maintain a consistent volume of opportunities to support growth objectives.
  • Collaborate daily with external sales representatives to optimize territory coverage.
  • Follow up rigorously on generated opportunities.
  • Document all activities, opportunities, and strategic information in Salesforce.
  • Ensure data accuracy and maintain a high level of CRM compliance.
  • Provide clear visibility into territory development and opportunity progress.
Desired Qualifications
  • Experience in business development, outside sales, B2B sales, or the construction industry is an asset.

About the company

Manulift is a North American distributor of telescopic machinery that sells and leases high-performance lifting and handling equipment for construction, agriculture, and industrial sectors. Its products extend booms for reach and are supported with maintenance, parts, and technical support to keep machines running. It differentiates itself through deep industry experience and significant investments that enable comprehensive service and tailored equipment solutions, not just equipment sales. Its goal is to help customers improve lifting and handling capabilities by providing reliable equipment, flexible leasing, and ongoing maintenance and support.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Saint-Augustin-de-Desmaures, Canada

Founded

1976

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Simplify's Take

What believers are saying

  • Champlain, Fondaction, and Desjardins Capital funded pan-Canadian growth in November 2024.
  • June 2025 launched the 100% electric E-Worker telehandler for electrification demand.
  • August 2026 Elemental chose Manulift for North Gate AI datacenter equipment planning and service.

What critics are saying

  • Merlo concentration exposes Manulift if Italian supply, pricing, or exclusivity changes.
  • Big-equipment distributors face service-downtime claims; AI and workshop expansion must deliver by 2026.
  • Private-equity backing since November 2024 raises pressure for aggressive growth and margin discipline.

What makes Manulift unique

  • Exclusive Canadian Merlo distribution anchors Manulift's telehandler franchise.
  • Six branches and dealer-service network deepen nationwide aftermarket coverage.
  • Varennes' $10 million expansion doubles capacity and expands workshops to 36 bays.

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Benefits

  • Health Insurance
  • Wellness Program
  • Employee Referral Bonus
  • Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PE Hub
Nov 21st, 2024
Champlain Financial-led consortium pumps capital into Manulift | PE Hub

Manulift is a supplier of lifting equipment and aerial work platforms.