Inactive
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WITHIN

Unified performance branding and media optimization

Senior Copywriter

Copywriting & Creative WritingPosted on Aug 28
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 4 years of professional copywriting experience, focused primarily on B2B SaaS, enterprise technology, or similarly complex B2B products and services.
  • Submit a portfolio or website demonstrating substantial B2B SaaS or technology work across multiple formats and stages of the buyer journey; portfolios consisting primarily of consumer, lifestyle, or organic social work do not meet the requirements.
  • Complete an Excel and typing test as part of the interview process.

Responsibilities

  • Lead copy development for B2B SaaS and technology clients across the full buyer journey, including brand positioning, product messaging, demand-generation campaigns, landing pages, email nurture sequences, case studies, thought leadership, sales enablement, and account-based marketing content.
  • Translate complex products, technical capabilities, and industry concepts into clear, differentiated messaging for executive buyers, technical evaluators, and end users.
  • Develop messaging frameworks, value propositions, campaign narratives, and copy platforms grounded in customer pain points, product capabilities, competitive differentiation, and business outcomes.
  • Write for long, complex sales cycles involving multiple stakeholders and decision-makers.
  • Develop proactive concepts and solutions for clients without prescriptive direction, and build concept decks for modular content, long-form content, and integrated campaigns with minimal oversight.
  • Partner with strategists, designers, media teams, account managers, product marketers, and subject-matter experts to turn business objectives into integrated B2B campaigns.
  • Interview clients, customers, product leaders, and subject-matter experts to develop credible, technically accurate content.
  • Use performance data, customer insights, and campaign results to evaluate and improve messaging.
  • Adapt messaging across funnel stages, industries, buyer personas, and levels of technical sophistication.
  • Challenge client feedback when appropriate while maintaining productive relationships and protecting the strategy behind the work.
  • Directly manage Junior Copywriters by assigning and reviewing work, providing regular feedback, setting priorities, and supporting their professional development.
  • Lead brainstorming sessions, mentor junior creatives, support new-hire onboarding, and contribute ideas that improve team processes.
  • Independently manage client workload and work with account managers to establish accurate expectations for projects and deliverables.

About the Company

WITHIN

Unified performance branding and media optimization

Within is a performance branding agency that blends brand-building with performance marketing to improve clients’ business outcomes. It creates unified marketing strategies that cover the entire customer journey, from awareness to purchase, and deliberately collapses the traditional marketing funnel to optimize media investments and deliver measurable financial results. Working with a diverse roster of established brands, it acts as an extension of clients’ marketing teams, forming strategic partnerships to drive continuous optimization and scalable growth. Its main goal is to maximize marketing ROI and deliver long-term value by aligning brand and performance across channels and touchpoints.

Company size
201-500
Company stage
Seed
Total funding
$150K
Headquarters
New York City, New York
Founded
2015

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