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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Fashion Marketing Account Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in ColombiaNo salary listed

About the Job

Requirements

  • Six or more years of experience in fashion or apparel marketing, on the agency or brand side.
  • Understand how creative strategy and media strategy interact and be able to explain which should come first and why.
  • Be fluent in the influencer and user-generated content ecosystem, including briefing, evaluating, and scaling it while maintaining brand control.
  • Be comfortable with direct-to-consumer-first brands and understand customer acquisition cost, lifetime value, repeat purchase rate, and margin by channel.
  • Have experience with Meta-heavy media mixes and their measurement challenges, including incrementality testing, creative fatigue, and audience saturation.
  • Have worked with seasonally driven brands and know how to build strategies that account for seasonality.
  • Have a track record of retaining and growing accounts.
  • Have advanced proficiency in spoken and written English.

Responsibilities

  • Employ artificial intelligence technologies to enhance and optimize business processes.
  • Use and leverage Power Digital's Nova ecosystem for the department.
  • Run quarterly Power Circuit reviews to diagnose growth constraints across business, audience, product, messaging, channels, and measurement, with attention to creative performance and cohort retention trends.
  • Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution across direct-to-consumer, wholesale, retail, and marketplaces.
  • Own senior client relationships and connect creative and campaign decisions to business outcomes in quarterly business reviews.
  • Coordinate paid search, paid social, influencer, search engine optimization, email, and creative teams.
  • Consult on customer retention strategy, including repeat purchase rate, lifetime value by acquisition cohort, and loyalty mechanics.
  • Manage retention and expansion, lead renewals, and grow monthly recurring revenue.
  • Build relationships with multiple layers of client contacts to reduce account risk from the departure of a single point of contact.
  • Ensure daily use of proprietary technology, including Iris and Nova; maintain 100% cadence for Pulse client performance and sentiment; and ensure Power Circuit compliance across managed accounts.
  • Coach analysts and specialists and provide direct feedback.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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