Full-Time
Marketing Operations Specialist
Marketing Operations
Posted on 7/7/2026
Freshworks
5,001-10,000 employees
Cloud-based CRM and customer engagement suite
No salary listed
Chennai, Tamil Nadu, India
In Person
On-site in Chennai, India.
 Growth & Marketing (1) |
|---|
Get referred to Freshworks
See people who can refer or advise you
- 4-8 years of experience in Marketing Operations, Sales Operations, Revenue Operations, or a related function
- Hands-on experience with Salesforce and Marketo, including lead management, campaign execution, reporting, and CRM administration
- Strong analytical skills with experience interpreting data and improving lead management processes
- Experience working with ticketing systems and managing operational support requests
- Excellent stakeholder management, communication, and collaboration skills
- Ability to troubleshoot operational issues, identify process improvements, and support automation initiatives
- Strong attention to detail with the ability to manage multiple priorities in a fast-paced environment
- Manage lead operations, including lead routing, assignment updates, enrichment, and distribution to ensure timely and accurate lead delivery
- Own ticket management by resolving requests related to lead assignment, campaign execution, and system updates while meeting defined SLAs
- Monitor lead flow and support reporting on funnel performance, lead quality, and operational metrics
- Maintain data integrity within Salesforce and Marketo through regular audits, validation, and hygiene initiatives
- Partner with Sales, Marketing, and RevOps teams to improve lead qualification, segmentation, and campaign execution processes
- Support marketing automation initiatives and workflow enhancements to improve operational efficiency
- Troubleshoot lead routing and campaign issues by collaborating with IT, RevOps, and other internal stakeholders
- Identify process improvement opportunities and recommend scalable operational solutions
- Experience with lead routing and enrichment platforms such as Openprise, Clay, or similar tools
- Familiarity with marketing analytics, dashboards, and reporting tools
- Understanding of lead scoring, attribution models, customer lifecycle stages, and demand generation processes
Freshworks provides a cloud-based suite of customer engagement and internal operations software. It offers modules for customer support (Freshdesk), sales automation (Freshsales), marketing automation (Freshmarketer), IT service management (Freshservice), and HR management (Freshteam), all on a single SaaS platform with data flowing between apps and a marketplace for third-party integrations. Customers subscribe to tiered plans and deploy quickly. The platform serves small to large businesses across many industries, aiming to help teams collaborate and work more efficiently by unifying customer interactions and internal processes.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
San Mateo, California
Founded
2010
Get referred to Freshworks
See people who can refer or advise you
Simplify's Take
What believers are saying
- Q2 2026 revenue hit $237.4 million, up 16%, with GAAP profit of $3.2 million.
- More than 7,000 customers paid for AI products, and Copilot attached to 70%+ large deals.
- EX ARR reached $567 million in August 2026, growing 23% and exceeding 59% of ARR.
What critics are saying
- CX ARR grew only 3% in Q2 2026, leaving Freshworks dependent on EX.
- May 2026 layoffs cut 500 jobs, signaling continued reorganization and morale damage.
- Zoho sued Freshworks on March 13, 2026 over trade secrets; discovery and injunction risk.
What makes Freshworks unique
- Freshworks bundles Freshservice, Freshdesk Omni, and Freddy AI into one service platform.
- FireHydrant's January 2026 acquisition deepened ITOM, incident response, and reliability workflows.
- Ryan Manning joined August 2026 from ServiceNow to sharpen AI and service-management execution.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↓ -10%1 year growth
↑ 0%2 year growth
↓ -1%Freshworks has granted Ryan Manning, its newly appointed Chief Product and Technology Officer, a restricted stock unit award covering 1,162,790 shares of Class A common stock under its 2022 Inducement Plan. The award was granted in accordance with Nasdaq Stock Market Listing Rule 5635(c)(4) as an inducement for Manning to join the company. The award will vest over approximately four years, with one-sixteenth vesting each quarter following the grant date. Vesting is contingent on Manning's continued employment with Freshworks through the relevant vesting dates. Freshworks describes itself as an AI-powered, unified service operations platform serving organisations including Bridgestone, New Balance, S&P Global, and Sony Music.
Innovapptive appoints Samir Akhtar as Head - Field, Partners & Alliances. August 29, 2026 Innovapptive Inc has appointed Samir Akhtar as Head - Field, Partners & Alliances, adding an experienced enterprise technology and SaaS leader to its leadership team. Akhtar brings more than 18 years of experience across enterprise technology, SaaS, marketing, partnerships and go-to-market (GTM) leadership. In his new role, Akhtar will focus on building field and partner-led growth strategies, strengthening strategic alliances, and driving enterprise pipeline and revenue through integrated marketing and go-to-market initiatives. His mandate brings together his experience across partner ecosystems, demand generation, channel strategy and business growth. Akhtar joins Innovapptive after holding leadership positions at Freshworks, IBM and SBI Life Insurance Co. Ltd. His career has spanned enterprise technology and financial services, giving him experience across partnerships, marketing, sales operations and business management. At Freshworks, Akhtar led initiatives covering global partner marketing, demand generation and ecosystem programmes. His work involved developing partner-focused marketing strategies and supporting demand generation through the broader business ecosystem. Before Freshworks, Akhtar spent more than a decade at IBM, where he held various roles across partner ecosystem marketing, channel strategy, business partner insights and marketing performance management. His long tenure at IBM provided extensive exposure to enterprise technology, channel ecosystems and partner-led business initiatives. Earlier in his career, Akhtar worked with SBI Life Insurance Co. Ltd., where he developed experience in sales operations, institutional alliances and regional business management. This experience added a commercial and operational dimension to his broader expertise in partnerships and growth. With more than 18 years of experience across technology, SaaS, marketing and partnerships, Akhtar brings a combination of ecosystem development, field marketing, alliance management and GTM expertise to Innovapptive. His appointment places him in a role focused on strengthening the connection between Innovapptive's field organisation, partners and alliances. The focus on partner-led growth and enterprise pipeline development aligns with his previous experience in building ecosystem programmes and supporting enterprise business growth. Akhtar's move to Innovapptive marks the next step in his leadership journey, following senior roles with established technology companies including Freshworks and IBM. His experience across partner ecosystems and enterprise marketing will support his responsibilities across field, partner and alliance initiatives at Innovapptive. - Advertisement -
Qure.ai appoints Mihir Bhanushali as Executive Vice President, Global Health. August 26, 2026 | Wednesday | News Seasoned commercial leader to scale early diagnosis, frontline care and Qure.ai's clinical co-pilot Aira. Mumbai-based Qure.ai, an AI technology company focused on healthcare, has announced the appointment of Mihir Bhanushali as Executive Vice President, Global Health, as the company deepens its investment in AI-powered healthcare across low- and middle-income countries (LMICs). Bhanushali joins Qure.ai from Freshworks, where he was Senior Director, Global Sales. A seasoned commercial leader, he has built and scaled high-growth businesses across global markets, with earlier leadership roles at Rippling and Whatfix spanning sales, go-to-market strategy and commercial transformation. At Qure.ai, Bhanushali will lead the next phase of the company's growth across LMICs, with a focus on Africa, Southeast Asia, South Asia and Latin America. His mandate spans the company's solutions for infectious diseases, including tuberculosis and HIV, and care delivery across frontline health systems. Qure.ai is expanding beyond screening and early diagnosis into broader care delivery. At the centre of this expansion is Aira, Qure.ai's AI doctor and clinical co-pilot for frontline healthcare, which brings clinical intelligence, digital workflows and care coordination closer to the point of care, with applications across primary care, telemedicine, HIV, infectious diseases and pandemic preparedness. Survey box. Is Indian pharma rewriting its acquisition strategy?
Modernising enterprise service management with a SaaS-first, omnichannel platform. First Digital runs a major fashion retailer's enterprise service management on Freshworks' Freshservice, from Azure single sign-on to WhatsApp live chat, across roughly 1 400 agents. The challenge. The retailer mandated a review of its enterprise service management tooling with two clear goals: to mature and expand service management capability across the enterprise, and to secure a sound, future-fit technology investment. It needed a single, scalable SaaS platform that could modernise increasingly manual ways of working and reduce its dependency on bespoke, custom-coded solutions, without compromising on enterprise governance or cost control. The approach. Partnering with First Digital, the retailer selected Freshworks' Freshservice as its strategic ESM platform. The decision was anchored in Freshservice's comprehensive, SaaS-first enterprise capabilities, its potential for rapid time to value and its ability to reduce reliance on in-house development, backed by enterprise-grade vendor commitments covering platform availability, support, dedicated account engagement and product training. Delivery was hands-on and collaborative. The teams met in person at kick-off and at critical milestones, blended in-person and remote work to keep delivery moving, and trained users directly on the retailer's own platform build so the business stayed close to the solution throughout.
Freshworks named a Leader in the 2026 gartner(r) Magic quadrant(tm) for IT Service Management Platforms. August 17, 2026 Artificial intelligence (AI) has reset what employees expect from service, infrastructure is harder to see and govern and service management is no longer just about managing tickets, it requires deep infrastructure and asset context to drive reliable outcomes. Carahsoft Technology Corp. is proud to share that Freshworks has been named a Leader for IT Service Management Platforms. Carahsoft Technology Corp. believe this recognition reflects its commitment to building Freshservice into an AI-powered, unified service operations platform for agile enterprises. Organizations that need depth, governance and scale without the operational drag of legacy platforms. IT Service Management (ITSM) platforms boost teams' efficiency by automating processes, streamlining decision making and providing seamless integration with third-party applications. These platforms enhance the end-user experience and help IT services remain agile and aligned with business goals. Leaders as described by Gartner. "Leaders have demonstrated strong execution, broad market reach and high customer awareness, as reflected in Gartner client interactions, growth and market presence. These vendors present a clear vision that addresses key challenges facing I&O teams, such as the influence of product teams, support for agile and DevOps environments, delivering impactful employee experiences and enabling more proactive and responsive ITSM practices in a highly integrated environment. These vendors demonstrate a good understanding of the role both human and AI agents play in this space and address both in their strategies and messaging. They possess the product, marketing and sales capabilities necessary to drive market acceptance." * Gartner, Magic Quadrant for IT Service Management Platforms, Rich Doheny, Jen Lichucki, 27 July 2026 Freshworks is a Leader in this Magic Quadrant. Founded in 2010, it is a public company headquartered in San Mateo, California, U.S. Its operations are global and it targets midsize organizations from all ITSM maturities for its ITSM offering, Freshservice. Freshworks' strategy is aimed at providing an AI-enabled ITSM platform focused on quick configuration and ease of use. Recent product enhancements include integration of its virtual support agent (VSA) into its self-service portal, knowledge gap identification and a new ITAM interface through integration with its Device42 acquisition. Product-development plans include AI-driven change risk scoring, intelligent ticket routing, enhanced asset and service monitoring and executive dashboards. In 2026, Freshworks acquired FireHydrant to extend responsive incident management to DevOps and Site Reliability Engineering (SRE) teams. Strengths: * Strategic platform investments: Freshworks' acquisitions of Device42 and FireHydrant strengthen Freshworks' core platform with deeper discovery and dependency mapping (DDM) and incident-response capabilities. * High brand visibility: Freshworks maintains strong awareness among ITSM platform buyers and frequently shows up on Gartner client shortlists. The company's multichannel marketing efforts, including roadshows, events and social media, make it easier for potential buyers to access information, engage with the brand and evaluate its offerings. * Product enhancements: Freshworks employs a broad reach of channels to capture a high number of customer suggestions for enhancements and regularly incorporates these into its monthly updates. Reach out to its Freshworks team at Carahsoft to learn more about Freshwork's offerings and how they can help your organization! Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally. MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator for its vendor partners, including Freshworks, Carahsoft Technology Corp. deliver solutions for Geospatial, Cybersecurity, MultiCloud, DevSecOps, Artificial Intelligence, Customer Experience and Engagement, Open Source and more. Working with resellers, systems integrators and consultants, its sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles. Explore the Carahsoft Blog to learn more about the latest trends in Government technology markets and solutions, as well as Carahsoft's ecosystem of partner thought-leaders. Dennis Woodside. CEO, Freshworks Dennis Woodside has been the CEO of Freshworks since 2022 and has worked alongside the founder to build and distribute high value, easy to use software for sales, marketing, IT and customer support teams in 67,000 companies.