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Smartly.io

Automates social ads across platforms

Senior Backend Engineer

Backend EngineeringConfirmed live in the last 24 hours
Full-timeMexico City, CDMX, Mexico

About the Job

Requirements

  • Strong backend engineering experience using modern technologies such as Node.js and TypeScript.
  • Experience designing, building, and operating robust distributed web applications and backend services.
  • A solid understanding of scalable system design, APIs, data-intensive services, and practices for running production systems reliably.
  • Ability to take ownership of complex technical work and make pragmatic decisions that balance quality, maintainability, and delivery.
  • A customer-focused approach to engineering, including understanding the problems behind features and delivering meaningful value.
  • Ability to collaborate and communicate effectively, including supporting and coaching other engineers.
  • Ability to work from the Mexico City office one day per week.

Responsibilities

  • Own the design and delivery of new platform integrations from definition through production and ongoing operation.
  • Design, build, monitor, and improve data-intensive backend services and distributed systems that support complex customer workflows at scale.
  • Build reliable APIs and data pipelines with a focus on scalability, performance, maintainability, and operational quality.
  • Collaborate with engineers, product managers, and designers to turn customer problems into clear technical solutions and product experiences.
  • Make thoughtful technical decisions and trade-offs while maintaining a focus on customer value and sustainable engineering practices.
  • Contribute to team practices including technical planning, retrospectives, design discussions, and collaborative problem-solving.
  • Coach other engineers through technical discussions, feedback, code reviews, and sharing engineering best practices.

About the Company

Smartly.io

Automates social ads across platforms

Smartly.io automates social media advertising for brands by handling media buying, creative production, and performance optimization across platforms such as Facebook and Instagram through a software-plus-services model. Its software automates campaign setup, optimization, and reporting, while a services team provides guidance to scale campaigns profitably, and a Creative Services group tests and refines creatives to boost results. It differentiates itself by combining automated workflows with data-driven creative testing within one solution and serving major brands like Uber, Fabletics, Ubisoft, Burger King, and eBay. Its goal is to help brands navigate evolving social media behavior and achieve scalable, profitable advertising across multiple platforms.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$2.8M
Headquarters
Helsinki, Finland
Founded
2013

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