Writer/Content Designer - Conversion and Growth

About the role

Design at Ethos plays an instrumental role in shaping every aspect of the product. We work across the organization to develop novel solutions to large, interesting challenges, and build world-class products that create real value for real people. You will invent, experiment (and occasionally fail), and most importantly, you will make an impact and grow in your craft.

We're looking for a Staff Writer to craft content, messaging, and story across our consumer experience. Our content – the stories we tell, how we speak and what we say – is the backbone of our customer’s experience.

This role is significantly hands-on. You'll craft the language that motivates and guides customers through a complex, high-stakes financial decision, transforming it into something compelling, trustworthy and clear. You'll partner daily with Product, Product Design, Research, and Analytics, and you'll be involved from the earliest ideation conversations.

Duties and Responsibilities:

Own narrative, copywriting, and craft

• Write compelling headlines, subheads, CTAs and narrative journeys across the purchase flow, including landing pages, onboarding, checkout, post-purchase
• Build the narrative backbone for major product flows so that every touchpoint feels like part of one story
• Balance savvy marketing with trust building and emotional resonance, demystifying a complex product while motivating someone through a difficult and sometimes daunting process
• Rapidly iterate on content in a collaborative setting, being able to clearly articulate what the goals are, what works well, and why 
• Present your designs to leadership and field feedback in real-time, refining and finalizing content in the moment

Use AI to work smarter

• Use AI tools and frameworks to produce better, more on-brand content faster, sharing what works with the broader team, and without losing the judgment that makes content actually work for customers
• Help to shape AI tools that can empower others to generate content with the correct tone, structure, and necessary guardrails 

Learn from evidence to grow your empathy and craft

• Build expertise on Ethos customers and the end-to-end purchase journey through audits, competitive research, and user interviews
• Test and iterate using analytics, A/B testing, and usability research so data settles disagreements about what's working
• Stay grounded in what past experiments have already taught the team

Qualifications and Skills:

• 6+ years of writing for marketing or content design/strategy, with a track record of strong independent craft
• 2+ years on direct-to-consumer digital products, with a portfolio that shows measurable impact on conversion or revenue. Experience on growth teams is ideal
• Strong storytelling instincts, with the ability to find and shape the narrative thread that carries a user through a long, high-consideration journey and defend those choices with more than intuition
• A command of uncomplicated, compelling language that communicates clearly and directly without oversimplifying
• The ability to articulate the single most important message in each moment and craft the content hierarchy and language to land it
• Presentation skills and the willingness to write collaboratively and in real-time with peers and stakeholders
• Genuine AI fluency and curiosity, including experience using AI tools to ideate product and screen concepts and structuring prompts to get consistently good writing out of them
• A collaborative style that builds trust with PMs, designers, and researchers, with a clear point of view that doesn't come at the cost of being easy to work with
• Comfort in Figma and with regulatory constraints, since in an industry like life insurance, clarity and compliance are the same job

#LI-Remote  #LI-JA1

The US national base salary range for this full-time position is $147,000 - $259,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. 

You can find further details of our US benefits at https://www.ethoslife.com/careers/