Field Marketing Manager

About the role

As the Field Marketing Manager for France, you’ll own Verkada’s regional presence and play a key role in expanding our footprint across EMEA. Verkada is a high-growth technology company with a proven product, a vast addressable market, and the resources to win it - and you’ll be instrumental in driving that next chapter of growth! You’ll work closely with a fun, collaborative marketing and sales team.

What You'll Do

• Serve as the “CMO” for your territory-owning regional marketing strategy while executing a diversified program mix that includes Verkada-hosted events, regional trade shows, webinars, and other demand-generating initiatives.
• Become the ‘go-to’ person for marketing in the French region, and act as the advocate/evangelist for our marketing strategy. Partner and develop a trusted peer relationship with the Regional Sales Directors, EMEA Marketing Leadership and cross-functional leaders on the overall strategy and expected marketing results. Build face-to-face relationships with these stakeholders on a regular basis
• Demonstrate ability to build relationships with European customers and thought-leadership bodies, and use this input to enhance marketing outcomes
• Refine field marketing strategies & processes.
• Develop and plan the regional field marketing plan to meet customer, growth, and revenue objectives for your region. 
• Execute best-in-class region and local language campaigns, both direct and with partners. This includes trade shows, lunch & learns, technical hands-on workshops, roundtables, webinars, top account marketing, and other tactics as appropriate.
• Partner closely with Sales leadership to tactically engage key target accounts
• Devise and execute marketing experiments to meet the unique requirements of your region and scale and automate successful campaigns that have shown strong ROI.
• Closely track budgets, lead flow and follow-up, and results against goals.
• Communicate status, action items, results, and deliverables across marketing and sales.
  
   

What You Bring

• 5+ years of events marketing and demand generation experience in B2B, preferably with a fast-growing tech company.
• Experience working across France
• Proven track record executing innovative and multi-part event and demand generation programs.
• Experience using data and metrics to drive improvements, including a high level of expertise using Microsoft Excel to manipulate and analyse data.
• Ability to travel as needed to events & conferences.
• Bachelor's degree, preferably in business, finance, technology, or sciences.

Successful Candidates Will Have

• A strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment
• A self-starter approach, willing to have full ownership of your region and projects from day one.
• Understanding of how to work with Value Added Resellers and Distributors.
• Ability to partner with and provide consultative input to senior sales leaders.
• Ability to engage customers and partners in dialogue about their business needs and security solutions.