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Fanatics

China-based licensed sports merchandise retailer

Associate – Performance Creative - Casino & Sportsbook

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • One to three years of experience in marketing, creative production, campaign execution, or agency environments.
  • Strong organizational, project management, and communication skills, with attention to detail.
  • Experience working cross-functionally across marketing, creative, or product teams.
  • Familiarity with creative development workflows, approval processes, and campaign execution.
  • Ability to manage multiple projects and timelines in a fast-paced environment.
  • Experience with creative production tools and project management systems such as Airtable, Figma, Google Suite, Adobe Creative Cloud, Canva, and creative review platforms.

Responsibilities

  • Support end-to-end creative delivery across Casino and Sportsbook campaigns, assisting with workflows from briefing and asset development through review, quality assurance and quality control, approvals, and launch readiness.
  • Assist in drafting creative briefs and handing off materials for agency execution, including brand toolkits, key visuals, approved imagery, copy, and gameplay or product assets.
  • Support the GTM Performance team in maintaining stakeholder alignment and balancing creative ambition with delivery timelines and production capacity.
  • Support the Senior Manager in managing creative briefing calendars.
  • Coordinate asset development, feedback cycles, and production timelines with creative agencies and production partners.
  • Help ensure campaign assets meet brand, channel, and compliance standards.
  • Maintain organization and consistency across creative assets, including naming taxonomy and creative specifications.
  • Partner with Media and Operations teams to ensure creative assets are launch-ready, properly trafficked, and live according to campaign timelines.
  • Partner with the Senior Manager to interpret performance data, support structured creative testing, document results, and apply insights to future asset development.
  • Provide creative performance updates, testing results, and insights in GTM forums and weekly reviews.

Desired Qualifications

  • Familiarity with paid media creative formats across platforms such as Meta, Google, TikTok, or app network channels.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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