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Roblox

Runs a platform where users build and play games

Influencer Marketing Coordinator

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeSão Paulo, State of São Paulo, BrazilNo salary listed

About the Job

Requirements

  • A bachelor's degree, preferably in Marketing, Advertising, Management, or Business Administration.
  • At least 4 years of marketing experience, ideally including social media campaigns and influencer activations.
  • Native Spanish proficiency to build relationships with content creators, with deep understanding of regional cultural nuances, slang, and digital trends across key tier-1 Latin American markets.
  • An operational mindset with attention to detail and process orientation.
  • Knowledge of local social media channels.
  • Knowledge of local culture and social media, with the ability to identify and respond to local trends.
  • Experience working with content creators or influencers in a brand or brand-campaign capacity.
  • Fluent English proficiency to translate materials and communicate with the global team.
  • Strong analytical and problem-solving abilities.

Responsibilities

  • Work with the Head of Influencer Marketing on strategic planning and execution of local marketing campaigns for Roblox and local influencers.
  • Reach out to influencers, build connections, participate in community events, and manage relationships with top global Roblox influencers, providing proactive and reactive guidance and support at individual and group levels.
  • Track the performance of influencer programs.

About the Company

Roblox

Runs a platform where users build and play games

Roblox runs an online platform where people play, chat, and hang out in 3D games built by its users rather than by the company itself. In 2025, Grow a Garden, a game a teenager made on Roblox, set the record for the most people playing one video game at the same time. Creators build games with Roblox Studio, a free design tool, and players join through the free Roblox app on phones, computers, game consoles, and VR headsets. Roblox makes money by selling Robux, a virtual currency players spend on avatar items and in-game extras, and it shares part of that spending with creators, who can exchange their Robux for real money. Roblox was founded in 2004 and is based in San Mateo, California.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Mateo, CA
Founded
2004

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