N

Nobull

Direct-to-consumer high-performance athletic footwear and apparel

Key Holder

Part-Time
$20 - $22/hr+ Employee product allowance + Employee discount
Junior, Mid
Boston, MA, USA
In Person
RetailRetail Store Management

About the job

Requirements
  • Minimum of 2 years of related prior experience in retail supervision.
  • Ability to multitask and coordinate ongoing projects, plans, and people.
  • Willingness and ability to work evenings and weekends.
  • Ability to lift 10–30 lb. boxes.
  • Ability to work independently and self-manage time and priorities.
  • Demonstrated interest in fitness, training, or performance-oriented lifestyles, with the ability to engage authentically with customers and represent NOBULL’s brand values.
Responsibilities
  • Partner with NOBULL’s corporate team to plan and execute the setup and opening of the retail store location.
  • Support local marketing initiatives and community events in collaboration with NOBULL’s corporate team.
  • Train and manage a staff of full- and part-time retail associates.
  • Execute visual merchandising and maintain product displays.
  • Support inventory management and restocking.
  • Achieve and support storewide sales objectives.
  • Manage staff scheduling, sales operations, and other day-to-day operations.
  • Provide expert product knowledge and embody NOBULL’s enthusiasm and brand values.
  • Introduce the NOBULL mentality into the community through brand awareness and community events.

About the company

N

Nobull

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Website

NOBULL designs and sells high-performance athletic footwear and sportswear through a direct-to-consumer model. Their trainers, lifters, runners, and accompanying apparel are built for durability, lightweight feel, and strong grip to support high-intensity activities like CrossFit, tennis, and running. The products are sold primarily via nobullproject.com, which lets the brand control pricing and customer experience while maintaining a direct relationship with buyers. Unlike competitors, NOBULL emphasizes product quality and performance and strengthens its appeal with a community vibe—sharing inspirational stories from its team of athletes. The company’s goal is to grow as a trusted, athlete-focused brand by delivering reliable gear and cultivating a devoted customer base through direct engagement.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$102M

Headquarters

Boston, Massachusetts

Founded

2014

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Simplify Jobs

Simplify's Take

What believers are saying

  • August 2026 financing at a $1 billion valuation validates investor appetite and runway.
  • June 2026 Journey 2 refresh and March 2026 nutrition launch broaden revenue streams.
  • May 2026 CMO Allison Giorgio and CCO Joe Martin strengthen marketing and wholesale execution.

What critics are saying

  • NOBULL still depends on celebrity branding; Brady and Repole drive demand concentration.
  • The 2023 35% layoffs signal fragile economics and execution risk across 2026.
  • Adidas, Nike, and Foot Locker own distribution; NOBULL risks margin compression within 12 months.

What makes Nobull unique

  • Repole and Brady control a $1 billion brand with sports and nutrition reach.
  • Frank Bracken joined September 15, 2026, adding Foot Locker and retail scaling expertise.
  • UFL partnership and Livvy Dunne campaigns extend NOBULL beyond CrossFit into mainstream sports.

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Benefits

  • Wellness Program
  • Flexible Work Hours
  • Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

0%

2 year growth

2%
SGB Media
Sep 15th, 2026
Nobull taps Foot Locker veteran Frank Bracken as company president.

Nobull taps Foot Locker veteran Frank Bracken as company president. September 15, 2026 Nobull, the cross-training footwear brand owned by beverage entrepreneur Mike Repole and NFL Great Tom Brady, has taken another step in building out its Executive Leadership Team with the appointment of former Foot Locker executive Frank Bracken. "A seasoned global consumer and retail executive with more than 25 years of experience, he will help lead our brand into its next chapter and prepare the business for sustained growth," Nobull said in a statement on LinkedIn. Bracken joins Nobull following a 15-year career at Foot Locker, Inc., most recently serving as president where he was responsible for leadership across global retail, merchandising, marketing, digital, loyalty, and real estate operations. He was promoted to president in March 2025 and served in that capacity until the company's acquisition by Dick's Sporting Goods, Inc. Prior, Nobull said his leadership experience included chief commercial officer, chief operating officer, CEO of North America, and General Manager of Foot Locker U.S., Canada, and Kids Foot Locker. Prior experience includes brand marketing stints at The Coca-Cola Company and MillerCoors, and earlier work at PwC as a consultant. Nobull said Bracken brings "a unique combination of brand, consumer, retail, and operational experience." "Together with the additions of Joe Martin as chief commercial officer and Allison Giorgio as chief marketing officer this year, Frank's extensive experience and expertise will continue to strengthen our leadership team and position the business for its next phase of growth," Nobull said. Last month, the company closed on an investment round at a $1 billion valuation. Dynasty Financial's acquisition of an approximately 3 percent stake in Nobull represented a co-investment via an SPV (special purpose vehicle) alongside Driven Capital, Repole's family office. Nobull was founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer and acquired in 2020 by Repole, the co-founder of beverage giants Vitaminwater (Glaceau) and BodyArmor. In 2024, Nobull merged into Brady's TB12 nutrition brand, making Brady Nobull's second-largest shareholder after Repole. Image courtesy Nobull

SGB Media
Aug 22nd, 2026
Nobull secures private-equity partner.

Nobull secures private-equity partner. August 22, 2026 Nobull, the cross-training footwear brand owned by beverage entrepreneur Mike Repole and NFL legend Tom Brady, closed on an investment round at a $1 billion valuation. Dynasty Financial's acquisition of an approximately 3 percent stake in Nobull represented a co-investment via an SPV (special purpose vehicle) alongside of Driven Capital, Repole's family office. Nobull was founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer and acquired in 2020 by Mike Repolea, the co-founder of beverage giants Vitaminwater (Glaceau) and BodyArmor. In 2024, Nobull merged into Brady's TB12 nutrition brand, making Brady Nobull's second-largest shareholder after Repolea. News of Nobull's investment came from a press release from Dynasty Financial revealing that it had closed on more than $200 million in private markets funds over the last nine months, including its latest Dynasty Growth Equity & Coinvest I fund that closed at $110 million. Dynasty Financial is the official wealth management partner of the United Football League, which is co-owned by Repole. Shirl Penney, founder and CEO of Dynasty Financial Partners, said private market opportunities are "a vital addition to the capabilities we offer our network." These successful capital raises, he added, are partly attributable to "the scale of the Dynasty Network, which lets us deliver opportunities such as Nobull that individual firms typically don't even hear about. We believe independent advisors are hungry for differentiated private-market opportunities typically only available to the world's largest investors, and as Dynasty continues to more than level the playing field for RIAs that are Powered by Dynasty, we look forward to continuing to selectively bring these unique value-add opportunities to our network of independent RIAs," said Penney. Repole, the majority owner of Nobull, commented, "I have known Shirl for over 20 years, and it's amazing the impact he and his team are having on the wealth management industry. Now having the Dynasty Network as investors in Nobull brings long-term, like-minded partners who understand how durable brands are built. We could not be more excited to partner with them." Image courtesy Nobull

InvestmentNews
Aug 19th, 2026
Dynasty Financial Partners invests in Tom Brady's $1B NoBull brand

Dynasty Financial Partners has invested in NoBull, the athletic apparel company co-owned by entrepreneur Mike Repole and Tom Brady. The investment, made through a special purpose vehicle with Driven Capital, gives Dynasty roughly 3% of NoBull, which reached a reported valuation of $1 billion earlier this year. The RIA platform services provider says it has now closed on more than $200 million in private markets funds over the last nine months. Dynasty's network includes over 700 financial advisers across roughly 60 partnered RIAs. The move marks Dynasty's latest push into sports investments. Dynasty CEO Shirl Penney has a longstanding relationship with Repole, who previously made billions from selling Vitaminwater and BodyArmor to Coca-Cola.

Fitt Insider
Jun 26th, 2026
NOBULL debuts new colorways for daily running shoe Journey 2.

NOBULL debuts new colorways for daily running shoe Journey 2. Boston, MA / Jun 26, 2026 / NOBULL NOBULL unveils four new colorways for the recently released Journey 2 in Classic White Cayenne, Classic White Signal Pink, Lunar Mineral White, and Blue Haze. Just in time for summer, these new colors add a vibrant pop to your running routine. Journey 2 is for those who value comfort, support, and durability more than hype or PRs. With a plate-less design, Journey 2 delivers a naturally smooth, cushioned ride. A multi-surface outsole provides reliable grip across varied terrain, while NOBULL's unique stability chassis keeps your foot locked in through every stride and transition, so you can move freely wherever the miles take you. Because not every run is about chasing a time, sometimes it's about showing up, being present, and moving forward. About NOBULL NOBULL is a footwear brand for training and for daily life. Built to support you in your pursuit of physical,mental, and emotional strength.NOBULL is known for their best-in-class, award-winning footwear. With options across training andlifestyle, NOBULL has options for anyone who wants to be a better version of themselves and getstronger physically, mentally and emotionally. In 2023, Mike Repole invested in NOBULL. Repole, a successful serial entrepreneur with a track record ofbuilding and selling profitable, multi-billion-dollar businesses, acquired a majority stake in the growingbrand. The partnership stems from Mike's shared mentality and mindset with NOBULL's brand ethos, which centers on hard work and no excuses. Press Contact Taylor Hesseltine [email protected] M&C Saatchi Sport & Entertainment

SGB Media
May 14th, 2026
Nobull hires chief marketing officer and chief commercial officer.

Nobull hires chief marketing officer and chief commercial officer. May 14, 2026 Boston-based training brand Nobull has hired Allison Giorgio, formerly at Puma, as chief marketing officer and Joe Martin, previously at Adidas, as chief commercial officer. Allison Giorgio was most recently chief marketing officer at Wellness Pet Company. Prior to that, she spent more than 17 years at Puma. Here last role at Puma was VP of marketing, North America. In a LinkedIn post, Nobull said, "In her time at PUMA, she drove brand desirability and cultural relevance across all major sport and lifestyle categories. She played a pivotal role in shaping the brand's strategy across marketing activations, product launches, partnerships and communications and optimized its omnichannel retail marketing strategy." Joe Martin comes to the company from Fossil Group, where he served most recently as chief commercial officer. Prior to that he spent more than 10 years at Adidas where he led North American sales strategy and operations. Nobull said, "Joe has spent his career building and scaling global brands and commercial organizations across retail, wholesale, and e-commerce globally." Nobull said of both additions, "Together, Joe and Allison add world-class expertise across marketing and commercial strategy, further strengthening the Nobull leadership team during a period of continued growth and momentum for the brand." The company, focused on cross-training footwear, was founded by two former Reebok executives, Marcus Wilson and Michael Schaeffer, in 2015. In 2023, Mike Repole, the founder of Vitaminwater and BodyArmor, acquired a majority stake in Nobull through his investment firm, Impact Capital. Brent Hastie, a partner at Impact Capital and former president at BodyArmor, at the time became acting CEO. In 2024, Tom Brady merged his health and nutrition company, TB12, and apparel company, Brady, with Nobull, with the NFL legend becoming the second largest shareholder in Nobull. Images courtesy of Nobull