Digital Marketing

Position Overview - Digital Marketing Independent Contractor

Location: Los Angeles, CA 

ICEF Contact: Director of Marketing and Communications
Category:Independent Contractor or Sole Proprietor
Fair Labor Standards Act (FSLA) Status:Not Applicable

Pay Cycle:Not Applicable

Hourly Rate: $50.00, up to 10 hours per week with potential to grow (dependent on rate)
Benefits: This position is ineligible for benefits.

ICEF Public Schools is a nonprofit charter school network committed to educating and empowering courageous leaders who embrace their full potential for college, career, and life. Our work is rooted in five mission-aligned pillars:

• Educating and Empowering Courageous Leaders
• Providing a Diverse Community that Honors Each Student’s Uniqueness
• Fostering Academic Excellence
• Nurturing Healthy Minds
• Inspiring Critical Thinkers

To learn more, visitwww.icefps.org

We're looking for a Digital Marketing & Content Consultant, a creative, self-starting individual contractor who can help ICEF amplify its brand and tell its story across digital platforms. This is a part-time engagement, capped at 10 hours per week, and we are specifically seeking an individual independent contractor, not an agency. 

This person will work closely with ICEF's Director of Marketing and Communications to execute a consistent content strategy across our social media channels, website, monthly newsletters, and other digital touchpoints.

This role may require travel to our home office and travel to school sites as needed. 

Scope of Work

Social Media Management

• Own day-to-day posting and community management across Instagram, Facebook, LinkedIn, and YouTube
• Maintain a consistent posting cadence across all four platforms, with content tailored to each channel's audience and format
• Cross-post and reshare content between platforms as appropriate (e.g., Instagram to Facebook)
• Develop and maintain a monthly editorial calendar that reflects school events, initiatives, and key moments across all seven campuses
• Stay current on platform trends and best practices to keep our content fresh and engaging

Video Production, Photography & Editing

• Capture and produce a range of video and photo content, from short-form social clips to longer, narrative-driven pieces
• Must be fully comfortable operating DSLR/mirrorless cameras, external microphones, and standard production equipment for both video and photography. This is not a smartphone-only role; professional camera operation is a core requirement
• This role requires strong storytelling instincts. A significant part of the video work will involve short-form documentary-style content: conducting or facilitating on-camera interviews with students, staff, families, and community members and weaving that footage into clear, authentic, compelling stories
• Shoot photography for use across social media, the ICEF website, newsletters, and other organizational needs
• Edit video for multiple formats and destinations, including Instagram Reels, Facebook, YouTube, the ICEF website, and monthly newsletters, meaning the same content may need to be reformatted and optimized for different platforms and specs
• Produce video content for non-social purposes as needed, including presentations, special events, and one-off organizational needs
• Ensure all video and photo content is polished, on-brand, and appropriately formatted for its intended use

Paid Social & Advertising

• Manage paid social campaigns and boosted posts across Meta platforms (Instagram and Facebook)
• Strong, hands-on familiarity with Meta Business Suite is a core part of this role
• Work with the Director of Marketing and Communications to set campaign objectives, target audiences, and budgets
• Monitor ad performance and adjust strategy based on results
• Include paid social metrics in monthly reporting

Graphic Design

• Create graphics for social media posts, stories, event promotions, newsletters, and internal communications
• This role goes beyond social media design. The consultant will take on a range of graphic design projects across the organization, including flyers, printed materials, presentation decks, and other one-off design needs from various departments
• Support visual asset requests from across the organization, whether or not they are social media related
• Maintain visual consistency with ICEF's brand standards

Content Strategy & Reporting

• Build and manage an editorial calendar aligned with our three pillars: Academics, Arts, and Athletics
• Track performance insights across Instagram, Facebook, LinkedIn, and YouTube
• Deliver a monthly analytics report with key metrics, trends, and recommendations

Availability

While this is a part-time engagement, we need someone who is reasonably accessible during normal business hours for communication, coordination, and occasional quick turnarounds. Some evening and weekend availability may be required for on-site events, and we'll always do our best to give advance notice.

What We're Looking For

Someone who genuinely enjoys creating content and telling stories, and who has the skills and experience to do it well across a range of formats and platforms.

The video piece is central to this role. We're looking for someone who is comfortable and confident with the full production process, from operating a DSLR or mirrorless camera and external mic on location, to conducting or facilitating on-camera interviews, to editing footage into short-form, documentary-style pieces that feel authentic and human. If that kind of storytelling work excites you, you'll fit right in here.

What This Is Not

This is not a full-time position, and we are not looking to work with a marketing agency or team. We want one dedicated individual who is invested in ICEF's mission and can show up consistently as a trusted creative partner.

How to Apply

Upload your resume and in your cover letter include a brief note about why you're a good fit, and a link to your portfolio. Applications without a portfolio will not be considered.

Minimum Qualifications

• Solid experience managing social media across Instagram, Facebook, LinkedIn, and YouTube, including content planning, posting, and community engagement
• Hands-on experience with Meta Business Suite, including paid social campaigns and performance tracking
• Graphic design proficiency in Canva, Adobe Creative Suite, or similar tools for social, print, and organizational needs
• Experience building and managing content calendars
• The ability to track analytics across platforms and translate the data into clear monthly reporting
• A self-directed work style. You're comfortable managing your own workflow and don't need a lot of hand-holding to stay on track
• Strong communication skills and a collaborative attitude
• A portfolio showing range across video (especially storytelling or interview-driven work), graphics, and social content is required with your application.
• Spanish language skills are a plus.
• Commitment to educational equity and ICEF’s mission

Required Clearances

• Tuberculosis (TB) clearance covered by ICEF
• Background check clearance covered by ICEF
• Mandated Reporter Training reimbursed by ICEF

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ICEF is an Equal Opportunity Employer

ICEF Public Schools is an equal opportunity employer to all, regardless of age, ancestry, association with a member of a protected class, bereavement leave, color, disability (physical, intellectual/developmental, or mental health/psychiatric.), exercising the right to family care and medical leave related to serious health condition of employee or family member, child bonding, or military exigencies, engaging in protected activity, gender identity or expression, genetic information or characteristic, marital status, medical condition (cancer or genetic characteristic), military and veteran status, national origin (includes language restrictions), pregnancy, childbirth, breastfeeding, or related medical conditions, Pregnancy Disability Leave (PDL), race (includes hairstyle and hair texture, religious creed (includes dress and grooming practices), reproductive health decision making, sex/gender, and sexual orientation.