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W.W. Grainger

Industrial MRO supplier offering inventory management

Senior Manager - Paid Search

Performance & Paid MarketingUpdated on Nov 14
Full-time$134.1k - $223.5k

About the Job

Requirements

  • A Bachelor's Degree or equivalent experience.
  • At least 7 years of experience in paid search.
  • Experience managing paid search budgets, including forecasting, pacing, accruals, financial reporting, and investment optimization, and executing paid search programs using automated bidding strategies, audience segmentation, feed management, and search automation tools.
  • Knowledge of search measurement, attribution, incrementality testing, conversion tracking, and analytics platforms used to evaluate campaign performance and inform paid search decisions.
  • Experience using first-party data, customer insights, audience strategies, and paid search performance data to inform acquisition, retention, customer lifetime value, and campaign optimization decisions.
  • Experience partnering with Marketing, Merchandising, Pricing, Sales, Analytics, Technology, and Product teams, and applying search platform innovations, AI-driven optimization capabilities, privacy changes, and digital advertising practices to paid search programs.

Responsibilities

  • Lead end-to-end governance and execution of paid search programs, including strategy, campaign architecture, operating standards, and performance priorities to ensure consistency, compliance, and quality delivery.
  • Lead and develop managers and senior professionals through formal goal setting, coaching, and performance management processes to maintain delivery standards and build organizational depth in paid search expertise.
  • Lead paid search investment strategy and financial stewardship, including budget allocation, forecasting, pacing, bidding strategy, and optimization decisions to maximize profitable growth while maintaining cost discipline.
  • Oversee partner relationships through structured operating forums, scope management, and performance reviews to ensure contractual compliance, value realization, and operational excellence.
  • Serve as a senior business partner to Google, Microsoft, and other search technology and platform partners, setting channel objectives, resolving escalated issues, evaluating new capabilities, and ensuring platform roadmaps support Grainger’s paid search strategy.
  • Partner with Grainger Analytics, Sales, Pricing, Merchandising, Category Management, and Marketing teams to align paid search investments with customer strategies and business priorities, identifying opportunities to drive incremental revenue, demand generation, and customer lifetime value.
  • Drive continuous optimization across campaign structure, keyword strategy, audience targeting, bidding automation, ad copy, landing page performance, and testing methodologies to improve business outcomes.
  • Establish and enforce standardized measurement, reporting, attribution, incrementality, and channel health monitoring frameworks in partnership with Analytics teams to evaluate campaign performance, customer acquisition efficiency, and return on advertising spend.
  • Provide leadership with regular assessments of paid search performance, investment opportunities, and emerging capabilities, translating insights into actionable recommendations and resource priorities.
  • Lead the paid search operating and experimentation roadmap, establishing scalable processes, controls, resource and capability requirements, performance reviews, and escalation paths while prioritizing tests across campaign, feed, platform, automation, measurement, and customer experience capabilities to advance business objectives.

About the Company

W.W. Grainger

Industrial MRO supplier offering inventory management

Grainger provides maintenance, repair, and operating (MRO) products to businesses and institutions worldwide. Its two-pronged approach combines High-Touch Solutions with inventory management and technical support, and Endless Assortment through online marketplaces like Zoro and MonotaRO for a broad digital catalog. The company leverages a strong supply chain and e-commerce to stock and deliver safety, power tools, lighting, and other facility maintenance items to more than 4 million customers. Its aim is to help customers efficiently source and manage MRO needs at scale across industries including manufacturing, healthcare, and government.

Company size
10,001+
Company stage
IPO
Headquarters
Douglasville, GA
Founded
1927

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