Foundation Marketing

AI visibility & GEO marketing agency

Video Lead

Production ManagementConfirmed live in the last 24 hours

Full-timeCA$88k - CA$110k

About the Job

Requirements

At least 8 years of experience in video, including growing YouTube channels for B2B brands, with results that can be demonstrated and explained.
Experience building and operating a video production engine using in-house teams, freelancers, or agency partners, including managing budgets, timelines, and quality.
Strong judgment across video scripts, thumbnails, pacing, packaging, and descriptions, including the ability to assess why a video will or will not perform.
Hands-on experience building with AI through agents, tools, or workflows used in real work, and the ability to demonstrate how they were built.
Experience teaching others and raising the performance standard for people who do not report to the role.

Responsibilities

Own how video is produced, deciding whether to use an in-house team, freelancers, production-company partners, or a combination; select and manage partners, establish workflows, and scale production while maintaining quality.
Manage and develop video specialists who are not assigned to pods; work with the resource manager on staffing across pods and maintain dotted-line relationships as specialists move into pods.
Set the standard for video craft, including scripts, hooks, pacing, thumbnails, titles, descriptions, YouTube discoverability, and citation by AI assistants; uphold that standard through the Creative Director's quality gate.
Set methods and standard operating procedures, support quality assurance, identify and close skills gaps, provide input on reviews, and conduct the technical interview for every video hire.
Work with GEO/AEO Marketing Directors to identify clients who could benefit from video and support pitching video services to them.
Identify new video offerings for AI visibility and make them sellable and deliverable.
Run working sessions to educate clients and join sales pitches where video expertise can help win the deal.

Desired Qualifications

Having a channel of one's own is a strong plus.
Hands-on experience with tools such as VidIQ, HeyGen, ElevenLabs, or Higgsfield counts toward AI-building experience.

Video Lead

Foundation · Canada (Remote) · Full-time · Posted 2026-11-05

Salary: CAD 88,000–110,000

Workplace: remote

Department: Content

Description

About Foundation

Foundation helps B2B tech and SaaS brands get found, cited and recommended when their buyers ask AI for solutions. We do it through Generative Engine Optimization (GEO): the research, content, distribution and optimization that build a brand's presence across LLMs, search, Reddit, YouTube and the sources they draw on.

Mission of the Role

You own video at Foundation: how we make it, how good it is, and how it grows. Our video work exists to get clients found and cited in AI search and on YouTube. You build the engine that delivers it well, at scale.

Video covers YouTube first, plus on-page video and short-form where it supports visibility, and the craft behind it: scripts, hooks, pacing, packaging and thumbnails.

Reports to: Head of Organic & AI Visibility. Direct reports: video specialists

What you'll own:

Execution. You own how video gets made at Foundation: whether we build an in-house team, use a bench of freelancers, partner with a production company, or mix them. You choose and manage the partners, set the workflow, and make it run at scale without losing quality.
Your team. You manage and develop the video specialists who aren't yet placed in pods. The resource manager staffs them across pods. As video demand grows, they move into pods and stay on your dotted line.
The video craft. You own what good video looks like: scripts, hooks, pacing, thumbnails, titles, descriptions, and how a video gets found on YouTube and cited by AI assistants. The Creative Director's quality gate holds video to your standard.
The standard. You set methods and SOPs, support QA, spot and close skills gaps, give input on reviews, and run the technical interview for every video hire.
Growth across every book. You work with the GEO/AEO Marketing Directors to find clients who should be buying video and aren't yet, and help them pitch it.
New offerings. You spot what's next in video for AI visibility and make it sellable and deliverable.
Client education and sales support. You run working sessions for clients and join pitches where your expertise wins the deal.

What you bring:

8+ years in video, including growing YouTube channels for B2B brands, with channel results you can show and explain.
You've built and run a video production engine: in-house, freelance or agency partners, with budgets, timelines and quality you can talk through.
Strong opinions on the whole engine: scripts, thumbnails, pacing, packaging and descriptions. You can look at a video and say exactly why it will or won't perform.
You've already built things with AI: agents, tools or workflows you use in your real work, and you can show us how you built them. Hands-on time with tools like VidIQ, HeyGen, ElevenLabs or Higgsfield counts. If you haven't built with AI yet, this role isn't the right fit right now.
Experience teaching others and raising the bar for people who don't report to you. A channel of your own is a strong plus.

Position Details:

Full-time (Monday to Friday, ~40 hours/week), Full Remote

Target Location: Canada, USA

Compensation: Base salary 88k–110k depending on experience and location

Variable compensation: Target 15% of base, tied to KPIs

Where you land in the range depends on experience. US ranges may be adjusted for cost of labor in your state. Benefits are on top of base.

How to apply

Fill in Culture Index survey: https://surveys.cultureindex.com/s/4kEG9f2LvZ/125023
Apply through the application form

Apply

Apply at Foundation

About the Company

Foundation Marketing

AI visibility & GEO marketing agency

Foundation Marketing is an AI visibility and GEO marketing agency that helps ambitious brands and enterprise companies build pipeline by increasing visibility in large language models. It partners with marketing teams to create content engines that drive traffic, generate qualified leads, and establish category authority. Its services cover content marketing, search strategy, content distribution, Reddit, and Generative Engine Optimization (GEO) for the AI era. It supports high-growth and enterprise companies with Reddit strategy and execution, YouTube marketing, on-site and offsite marketing, targeting LLM visibility, and brand sentiment and awareness. The goal is to shape how people think, work, and decide by producing content that earns engagement beyond clicks.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Canada
Founded: 2015

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