Marketing and E-Commerce Manager

Job Description

We’re looking for a commercially driven Marketing & E-Commerce Manager to lead our Australia and New Zealand business. This is a pivotal role responsible for delivering revenue growth, elevating the customer experience, and building a high-performing marketing function that consistently exceeds expectations.

Reporting to the Commercial Director AU/NZ, this full time role owns the e-commerce performance across AU/NZ, ensures revenue targets are achieved while strengthening brand presence and customer engagement. This role is based at our Head Office in Tullamarine, Victoria.

Some of the key responsibilities include, but are not limited to:

• Own digital channel performance to deliver revenue, conversion and AOV targets, and optimise the website experience

• Act as the key liaison with Global HQ, providing market insights to guide strategy, demand planning, and investment decisions.

• Manage the marketing P&L, including budgeting, forecasting, and adjusting spend based on performance and market conditions.

• Deliver regular performance reporting and insights to inform local and global stakeholders.

• Develop and execute the annual marketing plan, driving brand growth through local campaigns across key channels.

• Lead product launches and lifecycle management, including pricing, promotion, and merchandising.

• Ensure all marketing activity complies with AU/NZ regulations and brand guidelines.

• Manage strategic partnerships and agency relationships to deliver strong commercial outcomes.

• Lead and develop the marketing team while collaborating cross-functionally with key business stakeholders.

To be considered, you should possess:

• Bachelor's degree in marketing, business, or a related field

• A minimum of five (5) years’ marketing / e-commerce experience 

• A minimum of two (2) years' management experience

• Proven experience in product marketing, preferably in the car rental or related industry 

• Proficient in marketing tools and platforms, such as Salesforce or similar CRM 

• Familiarity with product management methodologies and principles

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

• Analytical mindset with the ability to gather and interpret data to drive informed marketing decisions

• Passion for understanding customer behaviour and finding innovative ways to enhance the customer journey 

• Excellent communication skills and the ability to develop and maintain relationships at all levels

In return, the successful candidate will receive:

• Attractive remuneration package including an annual bonus incentive 

• Ability to work from home under a hybrid working model

• Six weeks’ employer-paid parental leave (in addition to government entitlements

• Ongoing training and career development opportunities

• Global brand opportunities across AU/NZ and beyond 

• Proudly ranked in the Top 30 of the 2025 GoodCompany Awards

• Referral bonuses and exclusive employee discounts (private health insurance, Accor All Heartists program, gym & more!) 

• 24/7 wellbeing support via EAP and the Calm App

About Europcar Mobility Group

Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe.

“We help to change the way you move” is what we stand for and brings us together. More than ever, we're committed to delivering simple, seamless, innovative solutions that make mobility easy, enjoyable and increasingly eco-friendly.

To do this, we offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 280.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles.

Our brands address differentiated needs, use cases and expectations: Europcar® - a global leader of car rental and light commercial vehicle rental, Goldcar® - a frontrunner at providing low-cost car rental services in Europe, Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a "value for money" positioning, and Euromobil®, a German car rental player. The Group also operates the "myEuropcar" platform for vehicle subscription.

Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 9,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries (including 15 wholly owned subsidiaries completed by franchisees and alliance partners). 

More info: www.europcar-mobility-group.com

Europcar Mobility Group

Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe.  “We help to change the way you move” is what we stand for and brings us together.

We offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles.

Our brands address differentiated needs, use cases and expectations: Europcar® - a global leader of car rental and light commercial vehicle rental, with a premium positioning, Goldcar® - a frontrunner at providing low-cost car rental services in Europe, and Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a "value for money" positioning.

Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries.

More info at: www.europcar-mobility-group.com