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Ethnicity Matters

Ethnicity Matters

Multicultural marketing insights, strategy, execution

Account Supervisor

Full-Time
No salary listed
Mid
North York, ON, Canada
In Person

About the job

Responsibilities
  • Act as primary client contact for assigned accounts.
  • Lead status meetings, presentations, and project communications.
  • Build trusted relationships through proactive account management.
  • Oversee development and execution of integrated marketing campaigns.
  • Manage timelines, budgets, deliverables, and project scopes.
  • Ensure campaign recommendations are grounded in audience insights and business objectives.
  • Coordinate cross-functional teams, including strategy, creative, media, experiential, and influencer marketing.
  • Provide clear direction and ensure accountability across stakeholders.
  • Track budgets, billing, estimates, and profitability.
  • Support forecasting and resource planning efforts.
  • Guide and mentor Account Executives and Coordinators.
  • Support team development and process improvements.

About the company

Ethnicity Matters is a multicultural marketing firm that helps brands grow by reaching and engaging ethnic communities. It operates through four divisions that provide an end-to-end service: Multicultural Education & Training, Research & Insights, Strategy & Business Planning, and Creative & Execution. The product works by combining education and training with research-driven insights, strategic planning, and integrated creative implementation to execute campaigns that connect with diverse communities. It differentiates itself from typical agencies by offering a complete, divisioned approach focused specifically on ethnic markets, not just advertising, and by delivering both strategic guidance and hands-on execution. The company’s goal is to drive new growth and sales for clients by effectively engaging ethnic audiences.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

2013

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Simplify's Take

What believers are saying

  • GO Transit's 2026 newcomer campaign proves active demand for culturally targeted public-sector work.
  • TD's award-winning Asian Heritage Month campaign delivered 100M impressions and 150K clicks.
  • Strategy cited five hires and a promotion in 2025, signaling continued expansion.

What critics are saying

  • Dependence on niche multicultural budgets exposes revenue to client cuts during 2025-2026.
  • Competitors like Ogilvy Canada and NFA can absorb bigger integrated mandates faster.
  • If top clients like TD, Rogers, or GO Transit insource, Ethnicity Matters loses scale.

What makes Ethnicity Matters unique

  • Founded in 2013, Ethnicity Matters specializes in multicultural marketing for ethnic communities.
  • No Fixed Address owns an equity stake, adding network reach and complementary client access.
  • Its campaigns blend cultural insight, strategy, creative, and execution across multilingual channels.

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Benefits

Hybrid Work Options

Remote Work Options

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Parental Leave

Paid Vacation

Paid Holidays

Paid Sick Leave

Unlimited Paid Time Off

Stock Options

Company Equity

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Phone/Internet Stipend

Home Office Stipend

Relocation Assistance

Employee Referral Bonus

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Meal Benefits

Gym Membership

Commuter Benefits

Employee Discounts

Company Social Events