Tesla

Makes electric cars, robotaxis and grid batteries

Global Content Manager - Residential Energy Software

Product MarketingConfirmed live in the last 24 hours

Full-timePalo Alto, CA, USANo salary listedIn-person

About the Job

Requirements

A degree in Marketing, Communications, Engineering, or a related field, or equivalent experience.
At least 7 years of experience in product marketing, preferably in energy, technology, artificial intelligence, consumer software, or connected hardware/software platforms.
A proven track record of producing and launching content for software products or digital experiences globally, with a strong understanding of energy markets, home energy management, and emerging grid technologies.
Experience crafting technical and consumer-friendly messaging for homeowners, solar installers, and utility partners.
A deep understanding of software product lifecycles, agile release cycles, and content challenges involved in marketing features.
Proficiency in content analytics tools, A/B testing, and return on investment measurement.
Ability to thrive in a fast-paced, cross-functional environment with a bias for action.
Interest in sustainable energy and software innovation.

Responsibilities

Manage the product marketing content and creative roadmap, collaborating with product teams and regional leads on naming, value propositions, and global campaigns.
Create content at scale, including sales tools, installer materials, learning articles, product videos, in-app pop-ups, and homeowner-facing assets that communicate integrated software features such as energy optimization modes, backup automation, virtual power plant participation, and real-time monitoring.
Develop and execute global content programs and campaigns to drive awareness, education, and adoption of software features across the Tesla app, Powerwall firmware, and energy platform services.
Lead cross-functional go-to-market content launches for software releases and feature updates, including release communications, in-app education flows, campaign planning, and sales enablement materials for installers and energy advisors.
Partner with regional teams to localize and adapt content for North America, Europe, and Asia-Pacific, reflecting local utility rate structures, grid regulations, and homeowner incentive programs.
Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions.
Analyze performance metrics, customer feedback, and sales data; provide stakeholder insights, iterate on strategies, and inform product roadmaps.

Desired Qualifications

Product marketing experience in energy, technology, artificial intelligence, consumer software, or connected hardware/software platforms.

Category	Energy - Solar & Storage
Location	Palo Alto, California
Requisition ID	274892
Type	Full-time

Job Description

Tesla's mission is to build a world of amazing abundance, and Tesla Energy plays a critical role. We are seeking an experienced Global Content Manager – Residential Energy Software, with a strong background in product marketing and digital storytelling, to lead content efforts for Tesla's residential energy software ecosystem. This role will focus on driving awareness, education, and adoption of the Tesla app's energy management capabilities, Powerwall software features, and emerging platform services such as Tesla Home, Opticaster, Storm Watch, Charge on Solar, Virtual Power Plants (VPPs), Tesla Electric and other energy optimization features.   The Global Content Manager will own the content strategy, messaging, and execution for these software experiences worldwide while emphasizing their role in energy independence, intelligent home automation, cost optimization through dynamic grid arbitrage, and deep integration across Tesla's product ecosystem (vehicles, Powerwall, solar, app). You will collaborate closely with product, engineering, software, sales, creative, and regional teams to accelerate adoption and position Tesla as the leader in residential energy intelligence.

Job Responsibilities

Manage product marketing content and creative roadmap – including collaborating with product team and regional leads on naming, value propositions, and global campaigns
Create compelling content at scale including sales tools, installer material, learn articles, product videos, in-app pop ups, and homeowner-facing assets that clearly communicates integrated software features such as energy optimization modes, backup automation, VPP participation, and real-time monitoring
Develop and execute comprehensive global content programs and campaigns to drive awareness, education, and adoption of software features across the Tesla app, Powerwall firmware, and energy platform services
Lead cross-functional go-to-market content launches for software releases and feature updates, including release communications, in-app education flows, campaign planning, and sales enablement materials for installers and energy advisors
Partner with regional teams to localize and adapt content for key markets (North America, Europe, Asia-Pacific), ensuring messaging reflects local utility rate structures, grid regulations, and homeowner incentive programs
Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions (e.g., North America, Europe, Asia-Pacific)
Analyze performance metrics, customer feedback, and sales data to provide insights for stakeholders, iterate on strategies and inform product roadmaps

Job Requirements

Degree in Marketing, Communications, Engineering, or a related field; or equivalent experience
7+ years of experience in product marketing, preferably in energy, tech, AI, consumer software, or connected hardware/software platforms
Proven track record of producing and launching content for software products or digital experiences globally, with a strong understanding of energy markets, home energy management, and emerging grid technologies
Exceptional written and verbal communication skills, with experience crafting both technical and consumer-friendly messaging for diverse audiences (homeowners, solar installers, utility partners)
Deep understanding of software product lifecycles, agile release cycles, and the unique content challenges of marketing features
Data-driven mindset with proficiency in content analytics tools, A/B testing, and ROI measurement
Ability to thrive in a fast-paced, cross-functional environment with a strong bias for action
Passion for sustainable energy, software innovation, and Tesla's mission

About the Company

Tesla

Makes electric cars, robotaxis and grid batteries

Tesla makes electric cars and batteries that store power for homes and utilities, and it develops self-driving software and humanoid robots. In 2023, its Model Y became the first electric vehicle to rank as the world's best-selling car. Buyers order the Model 3 sedan, Model Y SUV, or Cybertruck pickup directly from Tesla instead of through dealers, and they charge on its Supercharger fast-charging network. It also sells Megapack and Powerwall batteries, runs a robotaxi service, and charges drivers a monthly fee for self-driving software that still needs their supervision. Tesla was founded in 2003, with Elon Musk as its lead early investor and a recognized co-founder, and it is based in Austin, Texas.

Company size: 10,001+
Company stage: IPO
Headquarters: Austin, TX
Founded: 2003

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