T

Tesla

Makes electric cars, robotaxis and grid batteries

Global Content Manager - Residential Energy Software

Full-Time
No salary listed
Senior
Bachelor's
Palo Alto, CA, USA
In Person
Growth & MarketingProduct Marketing

About the job

Requirements
  • A degree in Marketing, Communications, Engineering, or a related field, or equivalent experience.
  • At least 7 years of experience in product marketing, preferably in energy, technology, artificial intelligence, consumer software, or connected hardware/software platforms.
  • A proven track record of producing and launching content for software products or digital experiences globally, with a strong understanding of energy markets, home energy management, and emerging grid technologies.
  • Experience crafting technical and consumer-friendly messaging for homeowners, solar installers, and utility partners.
  • A deep understanding of software product lifecycles, agile release cycles, and the content challenges of marketing features.
  • Proficiency in content analytics tools, A/B testing, and return on investment measurement.
Responsibilities
  • Manage the product marketing content and creative roadmap, collaborating with the product team and regional leads on naming, value propositions, and global campaigns.
  • Create content at scale, including sales tools, installer materials, learning articles, product videos, in-app pop-ups, and homeowner-facing assets that communicate integrated software features such as energy optimization modes, backup automation, virtual power plant participation, and real-time monitoring.
  • Develop and execute global content programs and campaigns to drive awareness, education, and adoption of software features across the Tesla app, Powerwall firmware, and energy platform services.
  • Lead cross-functional go-to-market content launches for software releases and feature updates, including release communications, in-app education flows, campaign planning, and sales enablement materials for installers and energy advisors.
  • Partner with regional teams to localize and adapt content for North America, Europe, and Asia-Pacific, ensuring messaging reflects local utility rate structures, grid regulations, and homeowner incentive programs.
  • Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions.
  • Analyze performance metrics, customer feedback, and sales data to provide stakeholder insights, iterate on strategies, and inform product roadmaps.
Desired Qualifications
  • Experience in energy, technology, artificial intelligence, consumer software, or connected hardware/software platforms is preferred.

About the company

T

Tesla

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Website

Tesla makes electric cars and batteries that store power for homes and utilities, and it develops self-driving software and humanoid robots. In 2023, its Model Y became the first electric vehicle to rank as the world's best-selling car. Buyers order the Model 3 sedan, Model Y SUV, or Cybertruck pickup directly from Tesla instead of through dealers, and they charge on its Supercharger fast-charging network. It also sells Megapack and Powerwall batteries, runs a robotaxi service, and charges drivers a monthly fee for self-driving software that still needs their supervision. Tesla was founded in 2003, with Elon Musk as its lead early investor and a recognized co-founder, and it is based in Austin, Texas.

Company Size

10,001+

Company Stage

IPO

Headquarters

Austin, Texas

Founded

2003

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Simplify's Take

What believers are saying

  • Sales are growing again: revenue rose 26% to $28.2 billion in the June 2026 quarter, after falling 3% in 2025.
  • Software adds income beyond cars: paid users of its supervised self-driving feature rose 56% to 1.48 million by June 2026.
  • Hiring is back: Tesla's headcount grew 7% to 134,785 by December 2025, after layoffs shrank it 11% in 2024.

What critics are saying

  • Growth isn't reaching profit: operating profit fell 57% to $398 million in the June 2026 quarter, a 1.4% margin.
  • Alphabet's Waymo is far ahead in robotaxis: Texas records in May 2026 listed 577 Waymo vehicles to Tesla's 42.
  • Stock grants have lost value: Tesla shares fell 17% in 2026 through October 8, after a December 2025 record.

What makes Tesla unique

  • Energy storage punches above its weight: Tesla's energy unit made 13% of 2025 sales but 22% of gross profit.
  • Tesla set the charging standard: Ford, GM and all major EV sellers in North America adopted its plug by 2024.
  • Robots are written into Musk's pay: his 2025 award sets goals of 1 million humanoid robots and 1 million robotaxis.

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Benefits

  • Remote Work Options
  • Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Yahoo Finance
Oct 20th, 2026
Tesla stock at 352x earnings: why $1,000 may barely grow in three years

Tesla's stock looks unlikely to deliver much growth over the next three years, according to a Motley Fool analysis, as a $1,000 investment faces a valuation that already prices in big expectations. Tesla trades at a price-to-earnings multiple of 352, against an average of 24 for the S&P 500. The premium rests on faith in Elon Musk's future projects, not on its core EV business, which faces rising competition in China and Europe. Second-quarter revenue rose 26% year over year to $28.2 billion. Operating income fell 57% to $398 million, as price cuts and heavy spending on AI and robotics squeezed margins. Tesla burned through $1.09 billion in the quarter. S&P Global estimated in July 2025 that robotaxis could make up 45% of automotive revenue by 2030.

Yahoo Finance
Oct 19th, 2026
Musk unveils flying electric car and plans SpaceX share giveaway for every US child

Yahoo Finance Executive Editor Brian Sozzi says Elon Musk has had a "monumental" five days. Musk, founder of SpaceX and Tesla, unveiled what Sozzi calls the world's first flying car, an electric model that can perform mid-air barrel rolls. Musk also announced that every child in America will receive one share of SpaceX stock starting next year. Sozzi says that could amount to billions of dollars. Sozzi dismissed sceptics who say the moves distract from weak earnings at SpaceX and Tesla, or aim to repair Musk's image after his work with the Department of Government Efficiency (DOGE). He said he is not calling Musk perfect, only weighing the facts as presented.

Yahoo Finance
Oct 19th, 2026
US stock futures rise before Meta, Tesla earnings as Brent falls 2.6% to $106.97

US stock futures rose on Monday as investors awaited earnings from major technology companies, with worries over AI financing still weighing on sentiment. At 03:06 ET, Dow Jones futures were up 0.4%, S&P 500 futures 0.7%, and Nasdaq 100 futures 1.3%. Meta and Tesla report after the market close on Wednesday. Investors will look for comment on AI spending. Oil fell after President Donald Trump suspended several sanctions on Russia. Brent crude dropped 2.6% to $106.97 a barrel, and West Texas Intermediate fell 2.0% to $99.36. China's third-quarter GDP grew 4.5% year on year, beating the 4.4% forecast. Chipmaker ChangXin Memory Technologies projected nine-month revenue of up to CNY 270 billion and a return to profit, yet its shares fell.

Yahoo Finance
Oct 18th, 2026
Musk says the Tesla Roadster will be "sentient" and perform stunts itself, with $5,000 deposits

Elon Musk says the new Tesla Roadster "will be sentient" and that owners can ask it to perform its stunts autonomously, he wrote on X. The car debuted on October 15 at a SpaceX test site in McGregor, Texas, where it launched off a ramp, flipped in midair and cleared parked Teslas using cold-gas thrusters. Musk also promised a looping test track at Tesla's Texas headquarters. Neither feature has a date; production is set for 2028, and no price was announced. Reservations reopened. The Performance model needs $5,000 at signup, described as refundable, plus $45,000 within ten days. The Thrust costs $250,000, with $245,000 due within ten days. Tesla does not guarantee delivery. Tesla shares closed down 2.13% at $354.72 on October 16.

Yahoo Finance
Oct 17th, 2026
Tesla wins appeal as court blocks class action over self-driving claims

The US Court of Appeals for the Ninth Circuit has reversed class certification in a lawsuit over Tesla's full self-driving (FSD) claims. The October 16, 2026 ruling in LoSavio v. Tesla covers two damages classes and one injunctive-relief class of California buyers. The panel found that individual questions about what each buyer saw before purchase made class treatment inappropriate. The challenged statement sat on an Autopilot page that buyers did not need to visit. The case returns to US District Judge Rita Lin and continues. Individual buyers can still sue, but few will, as legal costs would exceed their recovery. Tesla denies the claims. Tesla shares closed at $354.72, down 2.13%, in line with a broader tech selloff. It reports third-quarter results on October 21.