WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets, not audiences of one. Homogenous groups are to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all, and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly, we value every individual’s well-being.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP, we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning technologists and creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

We’re looking for an inspired, motivated and experienced Project Manager to join our team. The ideal candidate should be able to oversee all aspects of the project including setting deadlines, assigning responsibilities, monitoring and summarizing progress of project.

In this role you will:

Coordinate internal resources and third parties/vendors for the flawless execution of projects
Ensure that all projects are delivered on-time, within scope and within budget
Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility
Ensure resource availability and allocation
Develop a detailed project plan with the project coordinator to monitor and track progress
Manage changes to the project scope, project schedule and project costs using appropriate verification techniques
Measure project performance using appropriate tools and techniques
Report and escalate to management as needed
Manage the relationship with the client and all stakeholders
Perform risk management to minimize project risks
Establish and maintain relationships with third parties/vendors
Create and maintain comprehensive project documentation
Meet with clients to take detailed ordering briefs and clarify specific requirements of each project
Support project coordinator to delegate project tasks based on junior staff members' individual strengths, skill sets and experience levels
Track project performance, specifically to analyze the successful completion of short and long-term goals
Meet budgetary objectives and make adjustments to project constraints based on financial analysis
Develop comprehensive project plans to be shared with clients as well as other staff members
Use and continually develop leadership skills
Attend conferences and training as required to maintain proficiency
Perform other related duties as assigned
Develop spreadsheets, slides, diagrams and process maps to document needs
Document lesson learned post project completion
Participate/support the agency in the recruitment process.
Ensure career growth of subordinates within his/her purview by ensuring ongoing performance review with defined/smart objectives.
Manage conflicts between employees within his/her purview while ensuring a healthy working environment.
Evaluates and promotes teamwork, initiative, work ethic, values adherence and reports findings to discipline leads.
Ensures effective communication and promotes a sense of belonging, participation and involvement.
Conduct regular 1:1 connect to ensure team career needs.

What are we looking for? Besides a great attitude,

You should have:

Proven ability to successfully manage multiple projects simultaneously
Proven ability to successfully manage multiple stakeholders.
Proven ability to organize and analyze critical situations.
Proven problem-solving skills and strong client-facing skills.
Strong communication and teamwork skills

It’s a plus if you have:

3+ years of experience in a project management role in a digital agency managing both onshore and offshore teams maintenance
Knowledge of tools such as Excel, Word, MS Project, Visio, PowerPoint & Smartsheet
Knowledge of collaboration and issue tracking tools such as MS Teams, Onedrive, Jira and Confluence
Prince2 and/or PMP, Scrum master certification, Agile certification

Competencies to be successful in this role:

Drives Result
Self-development
Resourcefulness
Action Oriented
Being Resilient

About the company

RAPP Worldwide is a global marketing agency that works with brands to design and run personalized advertising campaigns using data and technology. It combines data analytics, advanced targeting, creative content production, and campaign management to deliver tailored messages to individual consumers, even when reaching millions of people. The product works by analyzing consumer behavior, segmenting audiences, and then creating customized campaigns that adapt across channels to improve engagement and outcomes. Unlike many competitors, RAPP benefits from being part of the Omnicom Group, which gives access to a large global network, integrated resources, and cross-disciplinary expertise, enabling a seamless mix of data science, creative work, and strategic consulting at scale. The company’s goal is to strengthen the relationship between brands and customers, driving sales and brand loyalty by delivering relevant experiences that maximize return on investment for clients.

Company Size

1,001-5,000

Company Stage

Seed

Total Funding

$1.3M

Headquarters

New York City, New York

Founded

1965

Get referred to RAPP

See people who can refer or advise you

Simplify's Take

What believers are saying

RAPP won Campaign Global Agency of the Year in March 2026.
Jason Cascarina became RAPP UK ECD in May 2026, strengthening creative leadership.
Advertising Week 2025 and Adobe Summit 2026 show demand for RAPP's AI precision marketing.

What critics are saying

Omnicom folded RAPP into Critical Mass on June 10, 2026, shrinking autonomy.
Jeannine Falcone is departing after the merger, creating leadership instability.
RAPP's brand can vanish if Critical Mass absorbs clients and talent by 2027.

What makes RAPP unique

RAPP combines CRM, data, and creative for precision marketing at scale.
Jeannine Falcone and Troy Hitch align leadership around AI-enabled customer experience.
RAPP's 2026 work centers on measurable journeys for Mastercard, Adobe, and Mercedes-Benz.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Stock Options
Hybrid Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Paid Parental Leave
Disability Insurance

Company News

AdHugger

May 9th, 2026

RAPP UK appointed Jason Cascarina as ECD.

RAPP UK appointed Jason Cascarina as ECD. RAPP UK appointed Jason Cascarina as Executive Creative Director, a pivotal leadership role that reinforces the agency's commitment to driving growth through precision and empathy at scale. Heading up a diverse team of designers, conceptual creatives, writers, creative engineers and motion graphic artists, Jason will join the UK Senior Leadership Team while also working closely with the global creative leadership led by Global Chief Creative Officer, Troy Hitch. Jason brings decades of award-winning experience spanning integrated brand campaigns, digital innovation and data-driven customer experience across some of the world's most recognizable brands. In his new role, Cascarina will help deliver on RAPP's proposition of delivering growth at scale through precision and empathy, ensuring every creative touchpoint is measurable, meaningful and drives impact for clients. He will also focus on evolving the creative department to fully leverage RAPP's world-class data and AI capabilities, ensuring creativity remains the ultimate differentiator in an increasingly automated world. Cascarina's career spans leading agencies including FCB and Ogilvy, as well as customer-focused agencies Elvis, Weapon7 and Proximity, which later merged with RAPP. He has delivered transformative campaigns for brands including Barclays, Virgin Media O2, British Airways and Mercedes-Benz. And his work has been recognised by some of the industry's highest honours, including D&AD, Clios, The One Show and the DMA Awards. Sam Kennedy, Acting CEO at RAPP UK, said "Jason is exactly what RAPP needs at this critical moment. He uniquely understands how to harness brand, behaviour and digital at scale. His appointment reinforces our belief that precision and empathy are not opposing forces - they're complementary. With Jason leading our UK creative department, we'll ensure every campaign delivers measurable impact while moving hearts." Jason Cascarina, Executive Creative Director at RAPP UK, said "I've spent the best part of my career bringing together brand, behaviour and digital, and there's no agency better equipped to lead that conversation than RAPP. My goal as ECD is to ensure we use our incredible data and technology capabilities not just to reach people, but to truly connect with them. Precision doesn't have to come at the expense of soul. The more we understand individuals, the more we can use creativity to dial up empathy." Beyond his own accolades, Cascarina is also a dedicated mentor. As a tutor, he has guided emerging talent to an impressive 26 D&AD New Blood Pencils over the past decade. RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people, via an impressive talent base of more than 1,600 professionals in 17 offices.

ROAST

Nov 14th, 2025

ROAST Strengthens Data Leadership with Appointment of Gauthier Rochas

ROAST strengthens data leadership with appointment of Gauthier rochas. As Head of Data and Measurement, Gauthier will spearhead innovation in analytics and incrementality testing, ensuring ROAST's clients can confidently measure, interpret and act on their media performance. Gauthier joins from RAPP (Omnicom), where he held the role of Data Analytics Director. Reporting to managing partner, John Barham, Gauthier will lead ROAST's Data, Analytics and Measurement division, tasked with developing new frameworks to demonstrate the incremental value of the agency's work and strengthen trust in media performance through transparency and insight. Gauthier brings a unique mix of scientific training and marketing expertise to the role. Starting his career as a biochemistry engineer, he went on to data, analytics and marketing roles at Procter & Gamble, British American Tobacco and Lloyd's Register, where he specialised in evaluating the impact of marketing activity on business performance. Following this, Gauthier moved agency-side, taking senior roles at Essence (WPP), M&C Saatchi Performance, and RAPP (Omnicom). Across these positions, Gauthier deepened his expertise in media measurement, incrementality testing and marketing mix modelling. "In today's media landscape, clients expect more than performance - they expect proof," said Gauthier. "My focus will be on ensuring ROAST not only delivers results but clearly demonstrates the incremental impact our strategy has on clients' objectives and the business value those results create. It's about being both analytically rigorous and commercially minded." Commenting on the appointment, John Barham said, "Data and measurement have always been at the core of ROAST's proposition, and Gauthier's appointment is a key step in taking that to the next level. His combination of technical acumen and commercial understanding will be invaluable as we help clients navigate an increasingly complex media ecosystem." As the industry faces challenges such as the deprecation of third-party cookies and a rapidly shifting technology landscape, Gauthier's role will focus on ensuring ROAST's clients can confidently measure, interpret, and act on their media performance. "Measurement isn't just about reporting and accountability," Gauthier added. "It's about empowering clients to make better data-driven decisions, faster. That's the value we intend to consistently deliver."

RAPP Worldwide

Oct 17th, 2025

RAPP Recap: Advertising Week

RAPP recap: Advertising Week. At Advertising Week New York 2025, the RAPP team immersed themselves in a range of panels, interviews, and sessions to gain insights into the latest trends shaping the marketing industry and one thing was clear - it's all about creating connected, adaptable strategies that drive real results. From AI's growing influence to the importance of authentic storytelling, RAPP Worldwide, Inc heard directly from industry leaders and innovators about what's coming next. Check out some of its team members' key takeaways from the week - and how these shifts will shape its approach in the year ahead. I was front row asking questions at sessions with Perplexity's Head of Publisher Partnerships, as well as being glued to a debrief on the fallout and implications of the Google AdTech Antitrust Remedies trial, and what I walked away from Advertising Week 2025 knowing was simple: The internet is about to get even more weird. With still unproven (and following social media platform performance assessments, likely ineffective) content moderation for LLMs and spin-off search engines, as well as the unpredictable shifts that are only beginning with the open web in light of third party marketplace and leveling advertiser access, verification and first-party communication are only increasing in value as uncertainty permeates not just the web's content, but its experiential infrastructure. Trevor Gamble-Borsh, Strategist AI is not replacing creativity; it's amplifying it. The marketers who embrace experimentation, integration, and responsible innovation will define the next decade of brand storytelling. Search is evolving from keywords to context. Marketers now need to think beyond optimization and design for intent, dialogue, and discovery. Equally transformative is how measurement is being redefined. Traditional click-based metrics give way to intent, influence, and engagement, enabling brands to understand why consumers connect, not just when. But real evolution lies in culture. Organizations that succeed with AI will be those that cultivate curiosity, cross-functional collaboration, and a mindset that treats AI as a creative partner, not a replacement. The future belongs to brands willing to experiment, learn, and lead responsibly in this intelligent new era of advertising. Tanvi Rudrashetty, Experience Analyst, Marketing Sciences. At Advertising Week New York 2025, I had the privilege of moderating a roundtable with a group of accomplished and insightful marketers, exploring the theme of precision in a fragmented world. As its digital landscape becomes increasingly complex, achieving true marketing precision - without overwhelming consumers - demands not only advanced AI tools, but also a deep sense of empathy. Precision is about relevance, not just reach. Managing fragmentation requires orchestration and seamless collaboration across teams, there is a fine line between helpful and overwhelming - consumer feedback is the best compass, trust and transparency are essential in today's data privacy landscape, technology is an enabler, but the human element remains at the heart of effective personalization. Ludovic Gougat, CMO North America

RAPP Worldwide

Jun 16th, 2025

RAPP named Campaign's Global Digital Transformation Agency of the Year

RAPP Worldwide, Inc is proud to announce that RAPP has been named Digital Transformation Agency of the Year at the Campaign Global Agency of the Year Awards.

RAPP