Business Development Manager

DoubleVerify appoints Jason Pee as Malaysia director. Wed, 16th Sep 2026 (Today) DoubleVerify has appointed Jason Pee as Senior Business Director in Malaysia, expanding its local operations after entering the market last year. Pee will work with brands and agencies in Malaysia and across the region as DoubleVerify grows its team in the country. The hire is part of a broader push to deepen the company's commercial presence in Southeast Asia. The appointment comes as advertisers face new questions about where their marketing appears online, particularly as artificial intelligence reshapes digital content and ad placements. DoubleVerify, a media measurement and verification provider, says brands are placing greater emphasis on transparency and quality controls as AI-generated material becomes more common. Malaysia has become a focus market in that expansion. Since launching local operations, DoubleVerify has worked with clients including Colgate-Palmolive, PepsiCo and Kenvue on media quality, measurement and campaign optimisation. AI and quality New regional research from DoubleVerify points to strong consumer acceptance of AI tools in Southeast Asia, while also highlighting concerns about poor-quality content. It found that 77% of consumers in the region said AI tools improve their online experience, compared with 56% globally. AI use is already frequent among a sizeable group of users. More than one-third, or 35%, of Southeast Asian consumers said they use AI tools or platforms several times a day. The findings also suggest that advertising inside AI environments is gaining acceptance. According to the research, 61% of Southeast Asian consumers feel positively about ads shown within AI platforms, ahead of 53% across Asia-Pacific and 46% globally. At the same time, the quality of surrounding content remains a significant issue for marketers. More than half of Southeast Asian consumers, or 52%, said seeing a brand alongside high-quality AI-generated content would improve their perception of that brand, while 42% said low-quality AI content next to a brand would harm it. The contrast underlines a central issue for advertisers as AI-generated pages, search results, chat interfaces and synthetic media become part of mainstream online activity. For media buyers, the challenge is no longer just audience reach, but also judging the context in which brand messages appear. Christina Oh, Head of Sales, Thailand & Malaysia, DoubleVerify, said Malaysia is a key growth market for the company. "Malaysia is a key growth market for DoubleVerify, and we see significant opportunity ahead," Oh said. "As the digital advertising landscape becomes more complex, brands need greater transparency, trusted measurement and strong local expertise. We're thrilled to be welcoming Jason, growing our presence and bringing us closer to our clients to better support their needs as the market evolves." Regional build-out The Malaysia hire is also part of a wider expansion across Asia-Pacific. DoubleVerify says its employee base in the region has grown by 63% since 2023, with additions across commercial and account management teams. That increase reflects stronger competition among ad measurement and verification providers for a larger share of digital advertising budgets in fast-growing Asian markets. As more spending shifts towards automated buying, retail media, streaming and AI-led formats, measurement companies are trying to build closer ties with both multinational brands and local agencies. In Malaysia, that means building an on-the-ground team rather than serving the market solely from regional hubs. Local staffing can help with client support, agency relationships and sales execution in a market where digital advertising continues to expand across consumer goods, retail and platform-led campaigns. Conrad Tallariti, Managing Director, APAC, DoubleVerify, tied the company's regional strategy to the spread of AI across advertising channels. "The advent of AI is creating new opportunities for advertisers to engage APAC audiences," Tallariti said. "However, there are new concerns such as the ability to measure the quality of AI chat ads and challenges such as AI slop that are not just a threat to media quality, but to brand equity as well." Those concerns are likely to remain central as advertisers test placements inside AI assistants and alongside AI-generated material, while trying to avoid reputational damage from appearing next to inaccurate, misleading or low-value content.

DV strengthens European leadership team with appointment of Fiona Salmon as regional VP, Northern Europe. DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (9th September, 2026) announced the appointment of Fiona Salmon as regional vice president, Northern Europe. In this role, Salmon will lead DV's commercial organisation in the Northern European markets, working closely with advertisers, agencies, publishers, and platform partners to accelerate growth and expand adoption of DV's AI-powered media effectiveness products and solutions. Salmon joins DV with more than 26 years of experience across digital media, advertising technology, and commercial leadership. She has built a distinguished career helping brands and publishers navigate industry transformation through contextual intelligence, privacy-first innovation, strategic partnerships, and AI-powered advertising solutions. "Fiona is an exceptional commercial leader with deep experience across AI, contextual advertising, and publisher partnerships," said Stuart Flint, managing director, EMEA, DV. "As our industry continues to evolve, advertisers need trusted partners who can help them navigate increasing complexity with confidence. Fiona's expertise and customer-first approach make her an outstanding addition to our leadership team, and I'm excited to see the impact she'll have as we continue growing our business across Northern Europe." Most recently, Salmon served as managing director at Mantis, the AI-powered contextual advertising platform developed by Reach plc, where she led the company's commercial strategy and oversaw the development of advanced contextual advertising and natural language AI solutions. Prior to Mantis, she served as global vice president of partnerships and sustainability lead at Captify, where she helped drive the company's international growth while embedding sustainability across the business. Earlier, she was the UK managing director at 1plusX, helping pioneer privacy-first audience solutions powered by machine learning, and held senior commercial leadership positions at Vibrant Media, News International, and Emap. Beyond her commercial accomplishments, Salmon is widely recognised as an advocate for sustainability within the advertising industry, having served as co-chair of the sustainability committee at Reach plc. "I'm thrilled to join DV at such an exciting time for both the company and the industry," said Salmon. "Advertisers are increasingly looking for partners that can provide independent measurement, actionable insights, and AI-driven solutions that deliver real results. DV has established itself as the leader in media effectiveness, and I look forward to partnering with our clients across the Northern European markets to help them navigate an evolving digital ecosystem with greater transparency, confidence, and performance." The appointment reflects DV's continued investment in the Northern European market and broader EMEA region as advertisers increasingly prioritise trusted measurement, media quality, and AI-powered optimisation across channels including connected TV, social media, retail media, and the open web. As DV continues to expand its media effectiveness platform, the company remains committed to helping brands improve campaign performance while fostering a more transparent and accountable digital advertising ecosystem. DoubleVerify. DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. DV provides media transpare... Powered by PressBox