Primark
Fast-fashion retailer with affordable apparel
Change Manager
Hybrid working arrangement; specific office-day requirements are not stated.
About the job
- A degree or equivalent experience.
- At least 5 years of experience in Change Management or Transformation roles.
- Experience delivering change across multiple projects or a medium-sized programme.
- Hands-on experience performing change impact assessments, stakeholder analysis, communications, and training planning.
- Strong understanding of change management frameworks and structured delivery environments, including Agile and Waterfall.
- Experience supporting go-live preparation, hypercare, and business-as-usual transition.
- Experience delivering change within customer-facing, operational, or digitally enabled business environments.
- Experience assessing and managing change impacts across end-to-end business processes and cross-functional teams.
- Strong planning and organisation skills to manage multiple priorities.
- Ability to facilitate workshops, briefings, and targeted engagement sessions.
- Ability to analyse and simplify complexity and translate it into actionable plans.
- Strong interpersonal skills to work across diverse stakeholder groups.
- Ability to track readiness, adoption, benefits, and insights.
- Develop and manage integrated change plans for a programme or multiple projects, aligning activity to delivery milestones, dependencies, business readiness needs, and portfolio priorities.
- Conduct change impact assessments across processes, technology, roles, capabilities, ways of working, and operating models.
- Translate programme and project outcomes into practical business change activity and support adoption of new ways of working.
- Assess the impact of digital change on customer, colleague, and operational experiences.
- Identify, manage, and mitigate change-related risks, issues, dependencies, and resistance throughout the programme or project lifecycle.
- Contribute to business readiness activity for releases, deployments, and phased rollouts.
- Support implementation, go-live, transition planning, and hypercare to enable a smooth move to business-as-usual operations.
- Define and track change readiness, adoption, and engagement measures using data and stakeholder insight.
- Establish and support change networks to accelerate adoption, gather feedback, and embed sustainable ways of working.
- Capture lessons learned, adoption insights, and continuous improvement opportunities from programme and project delivery.
- Map, manage, and engage complex stakeholder groups across business, technology, and operational teams.
- Partner with business leaders, Portfolio, Product, Technology, subject matter experts, Communications, Learning, and People & Culture teams to deliver an integrated change experience.
- Design and deliver stakeholder engagement, communications, and learning interventions tailored to impacted audiences.
- Drive stakeholder commitment and readiness by building awareness, understanding, and engagement across impacted teams.
- Provide change status reporting into programme governance and relevant portfolio forums, covering readiness, adoption, stakeholder engagement, risks, dependencies, and required decisions.
- Contribute to programme governance forums by escalating risks, dependencies, and decisions and aligning with portfolio governance.
- Ensure programme- and project-level change activity aligns with enterprise change methodologies, governance standards, and Digital Transformation objectives.
- Exposure to retail transformation change.
- Experience working across geographies or delivering change in multi-market environments.
- Experience working within a federated transformation model or matrix organisation.
- Change Management certification.
About the company
Primark is a fashion and home retailer with a focus on affordable, everyday style. It carries a wide range of products including clothing for babies, kids, women, and men, plus home goods, accessories, beauty items, and confectionery, sold in its many stores across Europe and in the United States. Customers shop in brick-and-mortar stores, where goods move quickly and prices stay low to reflect Primark’s value-focused model. The company differentiates itself by offering a broad, multi-category assortment at low prices, relying on a fast-paced store network and frequent product turnover to keep fashion affordable. Its goal is to help people access stylish looks and everyday essentials at great prices, while expanding its presence especially in the United States.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Dublin, Ireland
Founded
1969
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Simplify's Take
What believers are saying
- Primark opened Bahrain on September 23, 2026, and Qatar follows October 29.
- Saudi Arabia opens in March 2027, and Mexico expansion broadens growth beyond Europe.
- Sheffield fulfilment investment unlocks UK home delivery and broader digital revenue after September 2026.
What critics are saying
- Primark’s Q4 like-for-like sales fell 3.0%; continental Europe dropped 4.3% on September 10.
- Heavy discounting cut margins in January 2026, exposing a fragile low-price model.
- The 2027 demerger and UK home delivery overhaul add execution risk to Primark’s core machine.
What makes Primark unique
- Primark pairs ultra-low prices with giant stores and fast-merchandise breadth across categories.
- Alshaya and Liverpool partnerships accelerate market entry without building owned retail infrastructure.
- Primark’s 2026 circular-fiber deal with Circ reinforces value-led sustainability sourcing.
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Benefits
Health Insurance
Paid Vacation
Flexible Work Hours
Training Programs
Employee Discounts
Wellness Program
Mental Health Support
Company News
Primark celebrates opening of its fifth store in the Middle East and first store in Bahrain in partnership with Alshaya Group Thursday, September 24, 2026 AI-generated summary - Opening of the first Primark store in Bahrain at City Centre Bahrain in partnership with Alshaya Group. - The opening marks the brand's entry into its twentieth market globally and its third country in the Middle East after Kuwait and the UAE. - The store spans more than 43,000 square feet over two floors and provides more than 320 job opportunities. - Expansion plans include Qatar in October 2026, Saudi Arabia in March 2027, and a new location at Aventura Mall in Kuwait. - Attendance by officials, including the Ambassador of Ireland to Bahrain and representatives of Alshaya Group and Majid Al Futtaim Asset Management. Primark, the leading global fashion retail company, today opened its first store in the Kingdom of Bahrain at City Centre Bahrain, in partnership with Alshaya Group, the global leader in managing and operating international brands. This opening marks Primark's entry into its twentieth market globally, and its third country in the Middle East, after the brand launched in Kuwait in 2025 and the United Arab Emirates earlier this year. The opening ceremony was attended by thousands of customers, as Primark's flagship store in Bahrain spans more than 43,000 square feet over two floors and provides job opportunities for more than 320 employees. The opening was attended by His Excellency Michael Smith, Ambassador of the Republic of Ireland to the Kingdom of Bahrain, Khalifa Bin Brik, CEO of Majid Al Futtaim Asset Management, and John Hadden, CEO of Alshaya Group. The celebrations included a range of entertainment activities, gifts, and interactive experiences, designed to provide a distinctive and unforgettable shopping experience for customers as they discover Primark for the first time in the Kingdom of Bahrain. The opening celebrations also coincided with the Kingdom of Bahrain's celebration of Saudi National Day, which falls on the same day. His Excellency Michael Smith, Ambassador of the Republic of Ireland to the Kingdom of Bahrain, commented on the opening: 'I am delighted to take part in the opening of the first Primark store in Bahrain, in one of my first official duties in the Kingdom. I am confident that this famous Irish brand will continue to attract and delight customers, and I congratulate Alshaya Group on its partnership with Primark.' Eoin Tonge, CEO of Primark, said: 'We are delighted to celebrate today the opening of Primark in Bahrain, and to reach an important milestone in our global expansion journey with our entry into the brand's twentieth market. We look forward to continuing to build on the success and momentum we have seen in our stores in Kuwait and the UAE, and to bringing the Primark experience to more customers across the region. Our partnership with Alshaya Group also continues to grow and evolve, and we are excited for customers in Bahrain to discover the Primark experience for themselves.' John Hadden, CEO of Alshaya Group, said: 'As we approach the first anniversary of the opening of the first Primark store in Kuwait, we are delighted to open today the brand's fifth store in the region and its first store in Bahrain, a new step in our growing partnership with Primark to bring this beloved brand to more customers in the region. We were delighted by the large turnout at the opening, and we extend our sincere thanks to our customers in Bahrain and the Kingdom of Saudi Arabia for joining us on this special occasion, to His Excellency Ambassador Smith for his support, and to our partners at Majid Al Futtaim for their continued cooperation.' Khalifa Bin Brik, CEO of Majid Al Futtaim Asset Management, said: 'We are delighted to welcome Primark to Bahrain for the first time through City Centre Bahrain, and to offer our customers in the Kingdom one of the world's most famous fashion brands. This opening also represents the third Primark store within Majid Al Futtaim destinations in partnership with Alshaya Group, after City Centre Mirdif and Mall of the Emirates. This reflects our continued commitment to attracting the most prominent international brands that customers look forward to, and to providing new and distinctive experiences in our markets. It also represents another important milestone in a growing partnership that will see further expansion of Primark within our destinations portfolio in the region.' The Bahrain opening will be followed, a few weeks later, by the opening of Primark's first store in Qatar on October 29, 2026, at Doha Festival City. Primark will continue its expansion in the GCC countries during 2027, with the first stores of the brand scheduled to open in the Kingdom of Saudi Arabia in March 2027. Expansion plans also include the opening of a new location in Kuwait at Aventura Mall, in addition to the opening of the brand's second store in Qatar at Villaggio Mall, enhancing Primark's presence in its current markets and enabling the brand to reach more customers and communities across the region.
Primark opens its first flagship store in Bahrain in partnership with Alshaya Group. MANAMA: Mahmood Rafique, Editor: Internationally acclaimed fashion retailer Primark on Wednesday has officially opened its first store in Bahrain, located in the heart of the business district at City Centre Bahrain, in partnership with leading international retail franchise operator Alshaya Group. The opening marks Primark's 20th international market entry, and third country in the Middle East following Kuwait in 2025 and UAE earlier this year. With thousands of customers attending the opening event, the flagship Primark store in Bahrain offers over 43,000 sq. ft of shopping space, set over two floors, employing over 320 colleagues. Present at the opening ceremony were H.E. Micheál Smith, Ambassador of the Republic of Ireland to the Kingdom of Bahrain and Mr. Khalifa Bin Braik, CEO, Majid Al Futtaim Asset Management, and John Hadden, CEO at Alshaya Group. Opening day celebrations included entertainment, giveaways and activations designed to create a memorable shopping journey for customers as they experienced Primark for the first time in the Kingdom. The celebrations also marked the traditional acknowledgment in Bahrain of the national day of the Kingdom of Saudi Arabia on the same day. "I am delighted to attend the opening of the first Primark store in Bahrain, as one of my first engagements in the region. I've no doubt that this iconic Irish brand will continue to excite customers and I would like to congratulate Alshaya Group on their partnership with Primark. Good luck and every success to you," H.E. Micheál Smith, Ambassador-designate of Ireland to the Kingdom of Bahrain, after the ribbon cutting-cum-formal opening, said. "It is fantastic to see Primark open its doors in Bahrain and reach the milestone of our 20th international market. We are excited to build on the momentum we have seen in our stores in Kuwait and the UAE, as we bring Primark to more customers across the region. Our partnership with Alshaya Group is going from strength to strength and we look forward to seeing Bahraini customers experience Primark for themselves," Eoin Tonge, Primark CEO, said. "As we approach a year since we opened our first Primark store in Kuwait, we are thrilled to open our fifth store here in Bahrain as we continue our partnership with Primark to bring the much-loved brand to the region. The response to the store has been amazing - thank you to our customers in Bahrain and from Saudi Arabia for joining us at the fantastic opening, and H.E Ambassador Smith for his support, and to our partners at Majid Al Futtaim," John Hadden, CEO, Alshaya Group, added. "We are delighted to welcome Primark to Bahrain for the very first time at City Centre Bahrain, bringing one of the world's most recognised fashion brands to our customers in the Kingdom. This opening also marks the third Primark store to launch across Majid Al Futtaim destinations in partnership with Alshaya Group, following City Centre Mirdif and Mall of the Emirates. It reflects our continued focus on bringing sought-after international brands and new experiences to our markets and is another important milestone in a growing partnership that will see Primark expand further across our portfolio in the region," Khalifa Bin Braik, CEO, Majid Al Futtaim Asset Management said." The opening in Bahrain will be followed, in few weeks, Primark's first-ever store in Qatar on 29th October in Doha Festival City. Looking ahead, Primark's expansion across the GCC is set to continue into 2027, with the first Primark in KSA set to open in March 2027. A new location in Kuwait at Aventura Mall and a second store in Qatar at Villaggio Mall are also set to open, further strengthening the brand's presence across existing markets and bringing Primark to even more communities throughout the region.
Primark sets new opening date for Augusta Mall store. Published: Sep. 18, 2026 at 10:31 AM PDT AUGUSTA, Ga. (WRDW/WAGT) - International fashion retailer Primark has locked in a new opening date for its Augusta Mall store. Primark now plans to open its doors at Augusta Mall on Sept. 24, making it the company's second Georgia location and its 48th store in the United States. The 28,000-square-foot space will feature the brand's mix of trend-focused fashion and everyday basics at low prices. Some Georgia and South Carolina drivers are eligible for relief under a $694 million multistate settlement with one of the nation's largest subprime auto lenders. The Augusta opening follows Primark's first Georgia store at Sugarloaf Mills in Lawrenceville, which debuted Sept. 8. The Augusta store had originally been scheduled to open Sept. 10 but was postponed. At the time, Primark told News 12 there were "many moving pieces that go into getting a store open to the public," and said the company was working to make sure "everything is perfect" for local customers. Gas prices are taking a bigger bite out of household budgets than they were a year ago. In a new statement, Primark US president Kevin Tulip called September a "busy month in Georgia" and said the retailer "can't wait to open doors and offer area residents Primark's signature combination of trending style and everyday essentials, all at affordable prices." Opening-day festivities are set to begin at noon on Sept. 24, with music and giveaways while supplies last. The company is promoting price points such as women's denim starting at $12, men's T-shirts at $5, and kids' sweatshirts at $8, along with Atlanta Hawks and Falcons gear starting at $16. After the Federal Reserve raised its benchmark interest rate for the first time in three years, Georgia financial experts say borrowers should brace for more possible hikes. Shoppers can preview merchandise and get updates at primark.com, where they can also sign up for email alerts on new products and store news. Primark continues to hire for a variety of roles at the Augusta Mall location; applications are being accepted through the company's careers website.
Primark heads to Mexico and Saudi Arabia. Irish department store chain continues overseas expansion. 16 minutes ago September 11, 2026 Primark (Dublin) has unveiled plans to expand into two new countries: Mexico and Saudi Arabia. In both cases, the retailer is partnering with experienced store operators in the countries involved. Here are some details on both moves: * In Mexico, Primark is working to bring an as-yet undisclosed number of stores to that country with El Puerto de Liverpool, which operates 125 Liverpool department stores, 72 Liverpool Express stores, 196 Suburbia stores, as well as 173 specialty boutiques and 30 shopping centers across the country. Said Primark CEO Eoin Tonge in a news release: "As we continue to expand internationally, we are seeing growing demand for the unique combination of quality, style and affordability that defines Primark. We believe our proposition will resonate strongly with Mexican consumers and are delighted to be partnering with El Puerto de Liverpool, whose experience and deep market understanding make them the ideal partner to support our growth in the market." * In Saudi Arabia, Primark is partnering with Alshaya Group to open a store in the new The Avenues Mall in Riyadh in March 2027. The expansion follows Primark's openings in Kuwait and Dubai and comes ahead of the debut of new stores in Bahrain and Qatar later this year. "The demand we've seen for our first stores in Kuwait and Dubai has given us real confidence in the strength of the Primark brand and strong opportunity for us across the region," Tonge said in a separate release. "Saudi Arabia is an important next step in our growth, and we're pleased to be building on our partnership with Alshaya to bring Primark here next." Kuwait-based Alshaya is brand franchise operators whose client stable includes American Eagle, Footlocker, Starbucks, Victoria's Secret, H&M and Bath & Body Works. Primark was founded in 1969 and operates more than 500 stores across 19 markets, including nearly 50 in the U.S. Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins. Featured video. MasterClass: 're-sparkling' retail: using store design to build trust, faith and brand loyalty. HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value. Presented by: Ian Johnston Founder and Creative Director, Quinine Design You may like.
Primark ends online holdout with UK home delivery launch. September 11, 2026 The value-fashion retailer is moving beyond Click & Collect, betting that improved fulfilment economics can support e-commerce without undermining its low-price model. Primark will introduce home delivery in Great Britain, ending its long-standing resistance to direct-to-consumer online retail and marking one of the most significant changes to its operating model in decades. The Associated British Foods-owned retailer said progress with Click & Collect and changing customer expectations had convinced it that the economics of home delivery were now viable. Primark has historically relied heavily on physical stores to keep fulfilment costs low and protect its value positioning. £90 million fulfilment bet To support the move, Primark has acquired a £90 million automated fulfilment centre in Sheffield from Debenhams. The investment gives the company dedicated infrastructure for parcel picking, packing and home delivery as it builds a larger digital channel. Management said online retail economics have improved, partly because consumers are increasingly accustomed to paying delivery charges and facing stricter returns policies. Primark has not yet disclosed the precise launch date, delivery pricing or assortment that will be available online. Stores will nevertheless remain central to the business. Primark passed the 500-store milestone in September 2026, underlining that e-commerce is being added to - not replacing - its physical retail model. Timing reflects softer trading The strategic change comes as Primark faces weaker sales momentum. The company expects fourth-quarter like-for-like sales to decline around 3%, with growth in the UK and Ireland offset by weaker performance in continental Europe. The move also comes ahead of the planned demerger of Primark from Associated British Foods in December 2027, potentially giving the fashion business greater strategic independence. What suppliers should watch For apparel suppliers, home delivery could eventually alter Primark's buying model. Online sales create better visibility into SKU-level demand, regional preferences and replenishment patterns, but also increase pressure for accurate inventory, shorter lead times and more responsive order fulfilment. The key question is whether Primark can add the convenience of e-commerce while preserving the high-volume, low-cost sourcing economics that underpin its competitive advantage.