C

Cisco Equipment

Heavy equipment sales, rental, and service

Territory Manager - Heavy Equipment Dealership

Full-TimeUpdated on 10/23/2026
No salary listed
Mid
Bachelor's
San Antonio, TX, USA
In PersonFrequent travel within the assigned territory, including visits to job sites and customer locations.
Sales & Account ManagementField Sales

About the job

Requirements
  • A bachelor's degree in Business, Sales, Marketing, or a related field is preferred; equivalent experience is accepted.
  • At least 3 years of experience in heavy equipment sales, rentals, or a related industry.
  • A proven track record of meeting or exceeding sales and rental targets.
  • Familiarity with heavy equipment brands and applications across construction, agriculture, and industrial sectors.
  • Strong interpersonal and communication skills.
  • Strong negotiation, problem-solving, and organizational abilities.
  • Proficiency in customer relationship management software and Microsoft Office Suite.
  • A valid driver's license and ability to travel within the territory.
  • Ability to work outdoors and in various weather conditions.
Responsibilities
  • Develop and execute a strategic territory plan to achieve rental and sales targets.
  • Promote the company's full range of rental equipment, services, and solutions to new and existing customers.
  • Identify and capitalize on sales opportunities arising from underutilized fleet or customer needs.
  • Build and nurture long-term relationships with key customers, contractors, and partners.
  • Serve as the primary point of contact for territory customers, promptly addressing inquiries, concerns, and feedback.
  • Conduct market research to identify trends, competitor activities, and customer demands.
  • Develop a pipeline of new business opportunities and maintain accurate sales forecasts.
  • Represent the company at industry events, trade shows, and networking functions to promote brand awareness.
  • Collaborate with internal teams to ensure equipment availability, timely delivery, and service support.
  • Monitor rental returns and preventive maintenance schedules to maximize customer uptime.
  • Provide feedback on inventory management and recommend fleet adjustments based on market needs.
  • Maintain accurate records of customer interactions, sales activities, and territory performance in customer relationship management systems.
  • Analyze territory performance metrics and provide actionable insights to the management team.
  • Travel frequently within the assigned territory, including visits to job sites and customer locations.
Desired Qualifications
  • Familiarity with Link-Belt, JCB, Hyundai, Caterpillar, Komatsu, or John Deere heavy equipment.

About the company

Cisco Equipment buys and sells heavy construction and agricultural machinery and also rents it out. It operates in Texas and New Mexico as an authorized dealer, offering a mix of new and used equipment for sale or short- and long-term rental. In addition, the company provides after-sales support, including parts and servicing, to keep machinery running smoothly. Customers can obtain equipment from leading manufacturers through Cisco Equipment, along with maintenance, parts, and repairs, creating multiple revenue streams from direct sales, rentals, and service fees. The company aims to be a regional supplier that reliably meets the needs of construction and agriculture clients by providing a broad product lineup and responsive after-sales support.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Odessa, Texas

Founded

1978

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Simplify's Take

What believers are saying

  • Cisco expanded to seven locations by February 2025, including Fort Worth, Austin, and San Antonio.
  • Its rental fleet covers excavators, loaders, dozers, tractors, and telehandlers, broadening recurring revenue.
  • Parts inventory and 24/7 service create sticky relationships during equipment downtime and rebuild cycles.

What critics are saying

  • Worldwide Machinery filed Chapter 11 on September 11, 2025, signaling dealer distress.
  • Cisco's Texas-New Mexico concentration exposes it to regional project slowdowns and rental utilization drops.
  • Losing Hyundai, Link-Belt, or JCB franchise rights would gut inventory, service, and margins.

What makes Cisco Equipment unique

  • Cisco Equipment operates seven Texas-New Mexico locations, including Fort Worth, Austin, and Artesia.
  • It sells and rents new and used machinery across construction and agriculture.
  • Factory-trained technicians and over 50 service personnel support parts, maintenance, and maintenance contracts.

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Benefits

  • Paid Vacation
  • Paid Holidays
  • 401(k) Retirement Plan
  • 401(k) Company Match

Growth & Insights

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%