S

Stori

Fintech enabling credit access and savings.

Business Analytics Manager

Full-TimeUpdated on 10/23/2026
No salary listed
Mid, Senior
Bachelor's
Mexico
Hybrid
Data & AnalyticsData Science

About the job

Requirements
  • A degree in Economics, Engineering, Mathematics, or a similar quantitative field.
  • Advanced knowledge of how product interactions and communications influence credit card usage, as well as the economic strength and resilience of the portfolio.
  • Proven competence in managing and executing testing agendas, including A/B testing, to validate hypotheses and continuously improve the product experience.
  • Advanced experience in SQL and Python, or an equivalent scripting language, for large-scale data processing and modeling.
  • A minimum of 4 years in senior positions focused on data, business modeling, product, credit, strategic consulting, or banking.
  • Relevant experience in digital marketing analysis, product analytics, and directing A/B tests.
  • Demonstrable experience mentoring or training analysts.
Responsibilities
  • Lead the generation of insights regarding customer experience to identify high-impact product opportunities and propose strategic solutions.
  • Analyze how product interactions and communications affect customer transactional behavior, portfolio economics, and associated risks.
  • Manage the experimentation and validation agenda, ensuring methodological rigor to optimize the product experience.
  • Collaborate with the Head of Product to define Objectives and Key Results, propose work agendas, and ensure delivery of business results.
  • Evaluate potential initiatives and set overall strategic direction in response to senior leadership requirements.
  • Model and optimize the Stori customer experience after booking, working across Marketing, Product, Credit, and Data Science.
  • Guide strategy, evaluate the feasibility of critical initiatives, and influence product design and development.
  • Build and consolidate a team of analysts.
Desired Qualifications
  • A deep understanding of customer lifetime value and dynamics, focusing on the post-acquisition cycle.
  • The ability to collaborate strategically with Marketing, Product, Credit, and Data Science departments.

About the company

S

Stori

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Website

Stori serves the Mexican market by providing financial products aimed at the unbanked and underbanked. It offers a credit card with a high approval rate, designed for people with no prior credit history so they can start building a credit profile and access the formal financial system. It also offers a high-yield savings account called Stori Cuenta+, allowing customers to earn returns on their deposits. The business model comes from merchant interchange fees from card transactions and interest on outstanding credit card balances. Stori targets a large, underserved population and uses a digital-first approach to make these products accessible without traditional banking hurdles. Compared to competitors, Stori focuses on inclusivity and rapid credit access for newcomers to credit, paired with an attractive savings option, all within a Mexico-focused fintech framework. Its goal is to expand financial inclusion by helping more people enter and benefit from the formal financial system.

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$671.6M

Headquarters

Mexico City, Mexico

Founded

2017

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Benefits

  • Health Insurance
  • Hybrid Work Options

Growth & Insights and Company News

6 month growth

8%

1 year growth

7%

2 year growth

8%
PR Newswire
Jul 13th, 2026
Stori and Farmacias Similares launch Dr. Simi credit card for Mexico's 50M unbanked adults

Stori, a Mexican fintech platform, has partnered with Farmacias Similares to launch a co-branded credit card aimed at Mexico's unbanked population. The Dr. Simi card targets an estimated 50 million adults without formal credit access. The card carries no annual fee, offers instant approval, and can be used at over 11,000 Farmacias Similares locations nationwide. Cardholders receive 25% off their first purchase, 2% back across the Mundo Simi ecosystem, and up to 10% monthly at pharmacies when used elsewhere. The partnership reflects a growing trend in Latin America where fintech platforms embed products within trusted consumer brands to reach customers overlooked by traditional banks. Stori currently serves more than 5 million customers across Mexico. Applications are available through storicard.com/farmacias-similares, with approval taking minutes and credit limits determined by individual profiles.

GenomeWeb
Apr 7th, 2026
Zymo Research, Stori partner to commercialize cfdna-based early pregnancy test.

Zymo Research, Stori partner to commercialize cfdna-based early pregnancy test. NEW YORK - Zymo Research announced on Tuesday that it is collaborating with women's health startup Stori to bring a cell-free DNA-based early pregnancy test to market. Get the full story with 360dx Premium. Only $95 for the first 90 days. Full site access Interest-based email alerts Premium Access - Trial Offer $95.00 for 3 month

Tech in Asia
Aug 13th, 2025
Mexican fintech firm Stori eyes IPO by 2027 as profits rise

Mexican fintech firm Stori eyes IPO by 2027 as profits rise.

Bloomberg Línea
Aug 12th, 2025
Stori, a fintech competitor to Nubank in Mexico, eyes IPO by 2027, says CEO.

Stori, a fintech competitor to Nubank in Mexico, eyes IPO by 2027, says CEO.

PYMNTS
Aug 29th, 2024
Stori Expands To Colombia, Aims To Serve Underbanked Consumers

Mexican FinTech startup Stori has begun its expansion into Colombia.The company said it will spend $100 million on the project over the next three years and has named former Rappi head of payments Carlos Ayalde to lead its operations in Colombia, Bloomberg reported Thursday (Aug. 29).Stori focuses on underbanked consumers and offers payment cards and high-interest deposit accounts, according to the report. In Colombia, it will offer credit lines starting at 200,000 pesos ($50) to customers, whether or not they have a credit history.In Mexico, Stori added 3 million active users over the past four years and was the first company to provide a credit card to about 80% of the consumers who became Stori cardholders, per the report.Stori announced its arrival in Colombia in a Thursday post on LinkedIn, saying it sees an opportunity to grow in the country.“Our purpose has always been to bring inclusion and opportunities to those who the traditional system has left behind and today we celebrate a new beginning and a future full of possibilities for millions of Colombians,” the company said in the post, as translated by LinkedIn. “Under the leadership of Carlos Ayalde and with a passionate and world-class team, this international expansion not only seeks to improve lives, but also to be part of the growth and transformation of the financial infrastructure in Colombia.”Stori said Aug. 6 that it raised $212 million in equity and debt financing and will use the new funding to develop products to promote financial inclusion.“Since the beginning, my co-founders and I recognized the unfair gap in the traditional financial system in Mexico, which has historically served only certain sectors of the population,” Marlene Garayzar, co-founder at Stori, said at the time in a press release. “So we set off on our mission to facilitate access to finance, empowering Mexicans and, in the long term, many more people across Latin America.”Stori launched its first credit card in 2020, aimed at consumers overlooked by traditional lenders