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Fanatics

China-based licensed sports merchandise retailer

Director Human Resources

HR Generalist & Employee RelationsConfirmed live in the last 24 hours
Full-timeSan Mateo, CA, USA$180k - $210k /yr

About the Job

Requirements

  • At least 8 years of progressive human resources experience, including at least 5 years as a Human Resources Business Partner supporting senior executive stakeholders in complex, global, and matrixed organizations, with a record of translating talent strategy into measurable business outcomes.
  • Deep expertise partnering with Marketing, including Digital Marketing, and Technology organizations; e-commerce experience is a strong plus.
  • Ability to influence at the C-suite level and drive organizational change, workforce planning, and leadership effectiveness.
  • Fluency with HR technologies, data analytics, and AI-driven tools, including generative AI, predictive talent analytics, and workflow automation, and ability to apply emerging trends to practical HR use cases.
  • Communication, coaching, and relationship-building skills and ability to operate in fast-moving, ambiguous environments with shifting priorities and structures.
  • Business acumen and ability to connect people strategy to performance outcomes and approach challenges with ownership, curiosity, and a bias for action.
  • Bachelor's degree in HR, Business Administration, or a related field, or equivalent experience.

Responsibilities

  • Partner with the Chief Marketing Officer and Chief Product Officer to create forward-looking people strategies that build high-performing teams.
  • Lead succession planning and talent pipeline development to build leadership depth for global growth.
  • Advise and coach senior leaders to improve their effectiveness in managing, inspiring, and developing their teams.
  • Promote continuous learning and adaptability as technologies and business needs change.
  • Use analytics and AI to identify diversity, equity, and inclusion gaps and drive measurable outcomes.
  • Partner with senior leaders to design HR strategies that improve employee experience and service to fans and customers.
  • Advise on performance management and leadership effectiveness to keep teams aligned and focused on fan experiences.
  • Work with Centers of Excellence to deploy technology-enabled HR solutions that attract and retain talent.
  • Advise on evolving work practices and how AI affects roles, skills, and team structures.
  • Test and promote AI tools and support their responsible and effective adoption.
  • Use AI and automation to streamline HR processes, improve employee experience, and increase productivity.
  • Ensure ethical, transparent, and compliant use of AI in people practices.
  • Lead workforce planning, succession planning, and organizational design using data and AI-informed insights.
  • Drive enterprise change initiatives, including mergers and acquisitions, restructuring, and digital transformation.
  • Advise on complex employee relations and leadership challenges and support swift, compliant resolution.
  • Partner with Centers of Excellence to execute HR solutions across compensation, benefits, learning, and talent acquisition.
  • Apply AI and technology to improve efficiency, quality, and outcomes; use data and digital tools to inform decisions and performance; adopt new technologies and ways of working; and contribute to innovation and continuous improvement.
  • Work from the San Mateo office 3–4 days per week and travel 10–35% of the time for meetings, events, and related activities, including occasional international travel.

Desired Qualifications

  • An MBA or HR certification such as SHRM-SCP, SPHR, or CIPD is a plus.
  • E-commerce experience is a strong plus.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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