General Manager

About The Role

Wheely for Business (W4B) serves companies and partners whose executives and guests expect discretion, reliability and quality: financial institutions and law firms, private aviation operators, five-star hotels and more. Each of these segments buys and uses Wheely differently. Built mostly in London, Wheely for Business has an established and growing client base. Our ambition for W4B is to reach $100M GMV in the next four years.

We're looking for a General Manager to make that happen. Reporting to the CEO, you'll own the commercial performance of Wheely for Business globally. This is not only a sales role. You'll need to work out which segments and markets to prioritise, what each needs from our product and service, and how to win them, then build the team and engine to deliver it. That includes leading the expansion into enterprise clients and building our B2B business in the US as Wheely launches expands beyond New York to Los Angeles, Miami and DC.

This is a builder's role. You'll inherit a small, capable team: a sales across London/Paris and a dedicated W4B product squad. The product manager reports directly to you, and the squad works full-time on Wheely for Business. There is no marketing or customer success function yet; you'll build them. You'll have the autonomy, budget and CEO backing to shape the business as you see fit.

The role can be based in London or New York, with regular travel between the two.

Responsibilities

• Set the strategy. Decide which segments, markets and channels to prioritise, how to position and price for each, and where to invest. Corporate clients, hotels and private aviation partners have different needs and buying processes.
• Build the US commercial team. Hire and lead sales and account management in the US as we scale city by city.
• Grow existing clients. Expand within our current accounts. Many of our London clients have major US operations, and winning those offices is a core early priority.
• Win the enterprise market. Our product is better than what most large companies use today, but enterprises buy through procurement and RFPs. You'll build the motion, team and partnerships to win those deals.
• Build marketing and customer success from scratch. Including account-based marketing, events, and our relationships with executive assistants, who are often our most important users.
• Own the W4B product roadmap. Lead our dedicated product squad to deliver what clients and partners need: integrations with booking and expense tools, approval flows, reporting, and security certifications.

Requirements

We're open to two kinds of background:

• Exceptional generalists: a strong academic record and an early career in investment banking, strategy consulting, private equity or venture capital, followed by operating experience where you owned commercial results.
• Commercial leaders: a track record of scaling a B2B commercial organisation fast, including selling to large companies through procurement, long sales cycles and senior stakeholders.

Either way, you'll bring:

• Strong analytical and problem-solving skills.
• Leadership people want to follow, with the ability to develop the existing team while hiring new talent.
• Meaningful experience in the US market: building a team, selling to US clients, or leading a business there.
• Willingness to travel regularly between London and the US.