WGSN provides subscription-based trend forecasting, consumer insights, data analytics, and expert advisory to brands across fashion, beauty, interiors, lifestyle, food and tech. It uses proprietary data feeds, AI-assisted analysis of third-party sources, and expert reviews guided by its STEPIC framework (Society, Technology, Environment, Politics, Industry, Creativity) to generate long-term forecasts. Its platform gives access to trend reports, market analytics, and predictive data, plus custom advisory services for tailored guidance. The company helps brands—from startups to Fortune 500—align product design and marketing with future consumer demand and broader cultural shifts.
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$20M
Headquarters
London, United Kingdom
Founded
1998
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