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Chime

Runs a mobile banking app with no monthly fees

Director of Growth and Acquisition Marketing

Performance & Paid MarketingUpdated on Nov 14
Full-timeSan Francisco, CA, USA

About the Job

Requirements

  • Experience leading a multi-channel digital acquisition or growth organization with meaningful business accountability, rather than only channel-level metrics.
  • A demonstrated record of owning growth, efficiency, and business outcomes.
  • Experience managing a significant media portfolio and making prioritization tradeoffs across channels, technology, and vendors.
  • A leadership style that blends strategic range with hands-on credibility, including operating as both a strategist and player-coach.
  • Experience building or scaling teams and developing future leaders.
  • Comfort operating in a fast-moving, cross-functional, senior-executive-visible environment.

Responsibilities

  • Own performance across the full digital acquisition portfolio, including paid social, paid search, affiliate, YouTube, mobile and app networks, and emerging channels, delivering growth, efficiency, and customer acquisition cost targets.
  • Make portfolio-level investment and prioritization calls across channels, talent, technology, and vendor partnerships, balancing near-term performance against long-term capability building.
  • Lead and develop a team of experienced channel managers as a player-coach, staying close enough to the work to challenge assumptions and unblock hard problems while multiplying impact through people and systems.
  • Build new acquisition channels, partnerships, or technology-enabled growth motions, rather than only optimizing the existing mix.
  • Monitor the external digital ecosystem, including platforms, agencies, artificial intelligence and marketing technology vendors, and startups, to identify opportunities and bring new capabilities into the company.
  • Drive organizational changes to use artificial intelligence in experimentation, creative production, media buying, and measurement, beyond point-solution automation.
  • Partner with Media Planning and marketing mix modeling, Growth Product Marketing, Analytics, Risk, and Finance to align channel strategy with company-level growth and customer acquisition cost goals.
  • Represent Digital Acquisition in senior leadership forums and translate channel performance into business outcomes for Growth leadership, executive committee, and board-level audiences.

About the Company

Chime

Runs a mobile banking app with no monthly fees

Chime runs a mobile banking app for everyday Americans, with accounts held at federally insured banks and no monthly or overdraft fees. It made its name by releasing direct-deposit paychecks up to two days early, and in 2019 it introduced SpotMe, which covers small overdrafts without a fee. Members spend with a Visa debit card or the Chime Card, a credit card backed by their own deposits that builds credit, and get part of their pay before payday through MyPay. Chime makes most of its money from the swipe fees merchants pay when members use its cards, plus charges and interest on instant transfers, pay advances, and small loans. Chime was founded in 2012 and is based in San Francisco, California.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2012

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