Phiture

Mobile growth consultancy for app optimization

Mobile Growth Manager - App Store Optimization

Growth MarketingConfirmed live in the last 24 hours

Full-timeNo salary listedRemote

About the Job

Requirements

At least 2 years of experience in mobile marketing with an app publisher, tool agency, or similar organization.
At least 1 year of experience in App Store Optimization.
A proven data-driven track record and experience analyzing data with Excel, Google Sheets, or similar tools.
Ability to discuss results and challenges with clients.
Strong project management skills.
Excellent knowledge of core mobile marketing methods and terminology.
Excellent verbal and written English language skills.

Responsibilities

Manage client accounts and lead App Store Optimization projects for diverse apps.
Support key global clients across multiple markets and languages as their main point of contact in regular client-facing meetings.
Support Senior Consultants and Growth Leads in developing App Store Optimization strategies and executing campaigns.
Brief designers and translators on creative experiments and app store asset localization.
Run experiments and A/B tests to optimize client results.
Conduct client check-ins, present results, and guide clients through methods and the App Store Optimization thought process.
Monitor and report on keyword rankings, conversion rates, and experiment effectiveness.
Develop App Store Optimization methods and strategies to support client success and competitive advantage.
Develop expertise in App Store Optimization and related areas, and stay up to date on tools, technologies, and best practices.
Produce content and articles for the App Store Optimization knowledge base and ASO Stack publication.

Desired Qualifications

Experience with Apple Ads.
Experience with conversion topics and experimentation.

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!

WHAT TO EXPECT:

We're looking for an ASO-focused Growth Manager to join our multidisciplinary marketing team at Phiture. You’ll be responsible for working on the App and Play Store presences of apps with millions of users, identifying areas for improvement, and communicating results to our clients. You’ll be driving forward individual ASO client projects while devising methods and strategies to ensure that future projects are a success. This role integrates seamlessly with the strategic execution of campaigns, ensuring comprehensive client support, optimization, and ongoing innovation within the ASO landscape.

WHAT YOU'LL DO:

Manage client accounts, leading ASO projects for diverse apps.
Support key ASO clients globally, across multiple markets and languages, as their main point of contact in regular client-facing meetings.
Support Senior Consultants and Growth Leads in developing ASO strategies and executing campaigns based on them.
Brief designers and translators on creative experiments and app store asset localization.
Run experiments and A/B tests for optimal client results.
Conduct check-ins with clients, presenting results and guiding them through methods and the ASO thought process.
Monitor and report on keyword rankings, conversion rate, and experiment effectiveness.
Devise ASO methods and strategies for client success and competitive edge.
Continuously develop expertise in ASO and related areas, and stay updated on tools, technologies and best practices.
Produce content and articles for our ASO knowledge base and ASO Stack publication.
Stay updated on tools, technologies, and ASO best practices.

WHAT YOU BRING TO US:

2+ years of experience in mobile marketing with an app publisher, tool agency, or similar
At least 1 year of experience in ASO
A proven track record of being data-driven and experience analyzing data with Excel, Google Sheets, etc.
Excellent communication and presentation skills. Ability to discuss results and challenges with clients
Team player attitude, great at giving and receiving feedback as well as sharing knowledge
Strong project management skills
Excellent knowledge of core mobile marketing methods and terminology
Excellent verbal and written English language skills
Flexible, adaptable, and driven - open to participating in a friendly but fast-paced environment

Nice to have:

Apple Ads experience
Experience with conversion topics and experimentation is a big plus

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.

About the Company

Phiture

Mobile growth consultancy for app optimization

Phiture is a mobile growth consultancy that helps apps grow. It offers five core services—App Store Optimization, Performance Marketing, Retention/CRM, Growth Consulting, and Subscription Revenue Optimization—guided by its Mobile Growth Stack framework. The company works with product and marketing teams to develop growth plans, or it can manage growth on behalf of the teams. Their approach centers on applying a structured set of growth activities to improve visibility, user engagement, and monetization. Compared with competitors, Phiture differentiates itself with its formal framework (Mobile Growth Stack) and a track record as a multi award-winning partner, allowing it to either empower teams with skills or manage growth directly. The overall goal is to help apps acquire, retain, and monetize users at scale.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Berlin, Germany
Founded: 2016

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