Digital Marketing Lead
Siete Family Foods
Digital Marketing Lead
Siete Family Foods
Grain-free Mexican-inspired foods for health
The Venn diagram of your marketing know-how and ecomm experience is basically a circle.
You know the technology and ecommerce order-to-fulfillment process backwards and forwards.
You understand and champion the role of digital experiences within Siete’s overall marketing strategy.
You’re hungry to learn and master new technologies and/or skills.
You’re curious, and always on the hunt for new insights hidden in the data.
You’ve got your eyes on the prize. You hit your deadlines and seek out professional development opportunities wherever you can find them.
When things aren’t exactly clear, you know it’s your time to shine.
You can juggle multiple priorities from multiple stakeholders without breaking a sweat.
You’re always up for lending a hand to troubleshoot technical issues and communicate with customer support teams.
Your attention to detail is only matched by your endless creativity.
Facilitate planning and execution of Sietefoods.com and Wholesale assortment, pricing, and promotions.
Lead website architecture and redesign projects by working with stakeholders across the organization to develop a robust scope of work and manage the project’s execution with agency partners and contract developers.
Lead efforts to make Sietefoods.com a best-in-class website by ensuring accurate and relevant content, a user-friendly interface, and opportunities for consumers to deepen their engagement with the brand.
Partner with developers to ensure Siete Family Foods websites meet national accessibility requirements.
Manage master product catalog for our Shopify stores.
Monitor troubleshooting efforts across our ecommerce platforms and their associated apps and integrations (ex. Shopify, SKUBANA, Recharge, etc.).
Lead day-to-day management of key .com partners (Pear, etc.)
Collaborate with the software team on executing the QA process for sietefoods.com updates.
Collaborate with the Marketing Team on bringing brand initiatives to life digitally via sietefoods.com and/or associated sites.
Support in ideating and building our Digital Comms (Email/SMS) strategies to support brand campaigns and initiatives
Lead execution of Digital Comms (Email/SMS) campaigns and automated journeys.
Partner with Email/SMS vendors to identify and optimize best-in-class industry strategies for the Siete Brand.
Execute budget reconciliation for costs associated directly with our Shopify stores.
Collaborate with Fulfillment on inventory management and forecasting to support Sietefoods.com and Wholesale.
Partner with Fulfillment to build ideal shipping configurations for our ecommerce assortment to balance customer experience, profitability, and sustainability.
Basic knowledge of digital design tools (Adobe, Canva) required
2+ year of experience working cross-functionally with a team on digital campaigns and/or projects preferred
2+ years of experience with ecommerce front and back-end platforms (Shopify, SKUBANA, Shipstation) preferred
Grain-free Mexican-inspired foods for health
Siete Family Foods makes grain-free Mexican-inspired foods. It focuses on tortillas, tortilla chips, taco shells, dips, sauces, and seasonings, plus apparel and recipes, to serve health-conscious customers and those with dietary needs. Its products work by using grain-free ingredients suitable for keto and low-carb diets, offering substitutes for traditional Mexican staples. The company sells direct-to-consumer through sietefoods.com and also distributes through retail and wholesale partners. Compared with competitors, Siete emphasizes a family-owned, values-driven approach and a direct-to-consumer model that highlights grain-free, keto-friendly options with a broad brand ecosystem (recipes and apparel) to build loyalty. Its goal is to provide tasty, health-conscious Mexican foods that fit grain-free and other diet preferences while expanding access through online and retail channels.
Explore more opportunities at Siete Family Foods