Senior Associate, Marketing Strategist - In-App Marketing, Retail Bank

Senior Associate, Marketing Strategist (In-App Marketing) | Retail Bank

We are looking for a creative and analytical Senior Associate - In-App Marketing Specialist to support the Retail Bank’s marketing efforts in our Capital One app(s). This role is critical to the success of our channel strategy team and will be a part of the rapidly growing Bank Marketing organization. 

Within this role, you will own the development of in-app marketing campaigns to cross-sell new products, drive new account generation, and deepen customer engagement. Additionally, you will be responsible for the monitoring and optimization of campaign performance; while also contributing to the development of the overarching channel strategy and roadmap.

The ideal candidate will be an exceptional communicator who is able to be successful in an environment that requires both cross-functional collaboration and the ability to work independently after receiving guidance. The candidate should have experience with performance marketing, understanding what it takes to develop data-backed marketing intent, drive impactful creative development, and build effective test & learn agendas. A candidate that thrives in white space and possesses a high learning agility will do best in this role. 

Responsibilities:

• Own the development of in-app marketing campaigns 
• Support the development of overarching marketing strategy and roadmapping for specific products within the channel 
• Lead the creative development of in-app marketing creative tied to marketing campaigns (supporting the briefing/guiding of the internal brand creative team) 
• Support the building of audience strategies in SFMC 
• Partner cross-functionally with technical teams, building the technical and audience guardrails specific to each campaign 
• Collaborate within bank marketing to design thoughtful campaigns that span channels and drive larger customer impact 
• Continuously monitor campaign performance and identify/execute opportunities for in-flight enhancements
• Define testing strategies that help drive business growth, and determine effective optimization around the most successful tactics 
• Manage stakeholder communications and expectations throughout the campaign lifecycle

Ideal candidate will have the following skills:

• Exceptional  learning agility 
• Strong communicator and collaborator across a diverse group of stakeholders and partners 
• Ability to digest direction and lead quality work autonomously 
• Detail-oriented with good judgement, able to distinguish priorities 
• A problem-solving mindset, quick to roll up their sleeves and solve complex problems 
• Passion for data and using analytics to tell stories and make decisions
• Able to balance and deliver both on  “big picture,” long-term strategic thinking, while also not losing sight of detailed day-to-day campaign management
• Resourceful, innovative, and creative thinker

This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location.

Basic Qualifications:

• Bachelor’s degree or military experience
• At least 3 years of experience in performance marketing 
• At least 3 years of experience driving creative strategy
• Experience working with Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation tools

Preferred Qualifications:

• 3+ years of experience in financial services or another highly regulated industry
• 4+ years of marketing journey orchestration experience 

At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer).

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $96,500 - $110,100 for Sr. Associate, MarketingWilmington, DE: $87,700 - $100,100 for Sr. Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).