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Veeva Systems

Builds cloud software for life sciences

Content Marketing Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeBoston, MA, USA

About the Job

Requirements

  • At least 5 years of content marketing and/or product marketing experience in the B2B technology or enterprise software space.
  • Demonstrated success leading, supporting, and executing integrated content strategy across the customer journey.
  • A strong portfolio of published work demonstrating exceptional writing skills and the ability to translate complex messaging into simple, digestible content.
  • Experience applying search engine optimization best practices, with curiosity to explore and master emerging generative engine optimization strategies.
  • Ability to drive strategy while also writing and editing content in a variety of formats.
  • Ability to multitask and prioritize projects in a dynamic, fast-paced environment.
  • Ability to lead and influence projects cross-functionally and build relationships with other teams and across all levels.
  • Strong project management skills and attention to detail.
  • Curiosity and interest in life sciences.
  • A bachelor's degree or equivalent work experience.

Responsibilities

  • Partner with subject matter experts to develop original content in formats including blog posts, articles, white papers, infographics, and videos.
  • Drive content strategy and maximize the value and reach of content assets by building multichannel libraries optimized for discovery and engagement through SEO and GEO.
  • Build and execute content strategies that support and amplify short- and long-term marketing initiatives and campaigns.
  • Collaborate with product marketing, customer marketing, and field marketing to map, optimize, and execute content across the buyer journey.
  • Steward best practices in messaging, grammar, writing, and style.
  • Measure and report on content performance, and optimize based on results.
  • Contribute to standards, processes, and tools that improve cross-functional team efficiency.
  • Monitor content marketing trends and bring forward new ideas to explore and test.

Desired Qualifications

  • Familiarity with the life sciences industry.
  • Experience working with remote and global teams.
  • Success bringing innovative B2B offerings to market.

About the Company

Veeva Systems

Builds cloud software for life sciences

Veeva Systems builds cloud software and data products for pharmaceutical, biotechnology and other life sciences companies. Its applications support clinical trials, regulatory submissions, quality management, drug safety and commercial teams that work with healthcare professionals. Teams use the software to organize documents, track records and coordinate regulated work across departments on Veeva's Vault platform. Veeva earns revenue from subscriptions to its software and data products, alongside implementation, consulting and other professional services. Founded in 2007, Veeva Systems is headquartered in Pleasanton, California, United States.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Pleasanton, CA
Founded
2007

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