Senior BI Analyst - Supply Analytics
About the job
- At least 4 years of experience in analytics, data science, insights, or strategy.
- A bachelor's degree, ideally in a business or quantitative subject such as computer science, mathematics, engineering, science, economics, or finance.
- At least 3 years of experience with business intelligence and analytics tools such as SQL, Tableau, Metabase, or Power BI.
- Experience in stakeholder management and comfort presenting to senior leadership and C-suite stakeholders.
- Strong experience finding data insights and providing business recommendations.
- Ability to build simple, clever, and elegant solutions to new problems under resource, operational, and time constraints using business understanding, creative problem solving, and expertise in data, analytics, automation, programming, and prototyping.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Use data-driven approaches for decision-making and performance measurement.
- Comfort working in an ambiguous, fast-paced environment.
- Ability to multitask, prioritize, and coordinate resources.
- Translate internal briefs into analytical projects by refining the brief, asking the right questions, developing hypotheses, and storyboarding the output.
- Analyze data from multiple large-scale data warehouses and present statistically strong analysis to a wide range of business stakeholders.
- Proactively identify growth opportunities within Supply and the wider business.
- Drive analytical initiatives and projects to improve organizational efficiency and shape Agoda Supply.
- Identify, support, and lead projects that scale how the Supply organization uses data, insights, and intelligence.
- Automate manual operational processes and report time savings achieved through modernization of business operations.
- Explore new business opportunities, analyze complex scaling challenges, and improve existing operations.
- Perform opportunity sizing for new business opportunities and build high-level business cases to support proposals.
- Work with Product teams to build new features and functionalities, then engage external partners to negotiate and close deals.
- Experience conducting A/B testing and experimentation.
- Experience with Python or R.
- Knowledge of statistical modeling or machine-learning techniques such as regression, logistic regression, or random forest.
- Experience in the travel industry, e-commerce, technology, or consulting.
About the company
Agoda is an online travel platform that lets people book places to stay, like hotels and vacation rentals, around the world. It operates web and mobile apps that present listings with prices, availability, and user reviews so travelers can reserve rooms easily. Customers search by destination, filter options (like price, location, and amenities), compare deals, and complete secure bookings within the app. Agoda differentiates itself with a large, globally distributed inventory (over 2,000,000 properties) and multilingual support across 38 languages, using local knowledge and connections to source the best offers for both business and leisure travelers. It is part of Booking Holdings, which helps it reach a wide audience and integrate with other travel services. Agoda’s goal is to help millions of travelers find and book comfortable places to stay at great value while partnering with property owners to grow their business.
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Singapore, Singapore
Founded
2005
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Simplify's Take
What believers are saying
- September 2026 AI Assistant connects GPT-5.6 and Google Maps to live inventory.
- Agoda’s September 2026 Kaohsiung MOU and Southeast Asia search growth strengthen demand capture.
- 2026 searches rose for Thailand, Vietnam, Indonesia, and Europe-to-Asia demand stayed strong.
What critics are saying
- Korea fined Agoda 2.424 billion won on July 6, 2026 for hidden fees.
- Japan consumer lawsuit against Agoda Company Pte. Ltd. settled July 31, 2026.
- OpenAI and Google can disintermediate Agoda’s search funnel, crushing traffic by 2027.
What makes Agoda unique
- Agoda’s Asia-first inventory and 38-language app span over 6 million properties worldwide.
- Booking Holdings ownership supplies global distribution, capital, and supplier leverage across travel verticals.
- Custom flagships for Marina Bay Sands and Capella embed Agoda into destination marketing.
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Benefits
Health Insurance
Dental Insurance
401(k) Company Match
Flexible Work Hours
Paid Vacation
Enhanced Parental Leave
Life Insurance
Employee Assistance Program
Employee Discounts
Hybrid Work Options
Company News
Agoda promotes Kris Suebjaklap to global marketing chief. Thu, 8th Oct 2026 (Today) Agoda has promoted Kris Suebjaklap to Senior Vice President and Global Head of Marketing, putting a long-serving executive in charge of the travel platform's global marketing organisation. Suebjaklap has spent more than a decade at Agoda, working across both consumer and business-facing marketing. Her remit now covers brand, performance and product marketing across global markets as the company moves to align those functions more closely. The appointment comes as travel companies reassess their marketing strategies in response to changing consumer behaviour, broader use of artificial intelligence and a more fragmented media environment. Agoda has used AI in campaigns and internal marketing processes while adapting its local market approach in Asia Pacific and other regions. At Agoda, Suebjaklap also helped establish the company's B2B marketing function, giving her oversight of how the group communicates not only with travellers but also with accommodation partners, affiliates and distribution networks. That broader brief reflects the structure of online travel businesses, which depend on both consumer demand and partner supply. Under her leadership, a key priority is likely to be using AI in day-to-day marketing execution rather than in limited pilot projects. Agoda has highlighted workflows, personalisation, decision-making and customer experience as areas where AI can affect commercial outcomes. That emphasis mirrors a broader shift among large consumer internet companies. After early experimentation with generative AI tools, many marketing teams are now under pressure to show measurable returns through smoother customer journeys, more efficient media buying and better conversion from discovery to purchase. For travel platforms, this can be especially significant because booking decisions often involve long consideration periods, multiple devices and repeated comparisons across destinations, prices and providers. Marketing teams increasingly use data to identify where potential customers drop out before completing a booking and to adjust messaging or offers accordingly. Agoda has also been developing market-specific campaigns designed to connect local culture with a consistent global brand identity. In Japan, it recently launched its "GO GO with Agoda!" campaign featuring actress Riisa Naka as the brand ambassador for that market. The campaign highlights a recurring challenge for international consumer brands in Asia: how to adapt storytelling to local pop culture and travel habits without fragmenting identities across countries. Large travel platforms often need to balance standardised performance marketing with more tailored brand campaigns in competitive local markets. Regional strategy Agoda's recent marketing efforts have ranged from destination-led campaigns across Asia to activity tied to entertainment and cultural moments, including Eurovision. These programmes show how travel brands are trying to remain visible beyond direct booking searches by linking themselves to wider media and lifestyle conversations. That approach has become more common as digital advertising channels grow more crowded and expensive. Travel companies that once relied heavily on search and performance media have increasingly expanded into broader brand activity to influence earlier stages of the customer journey, when travellers are still deciding where and when to go. Suebjaklap's promotion also underlines the importance of executives who can manage both brand-led storytelling and performance-led acquisition. In many online travel businesses, those two disciplines were historically run separately, but growing pressure on efficiency has encouraged closer links between creative, media, product and data teams. Her background across consumer and B2B marketing may also prove relevant as Agoda balances the interests of different groups within its marketplace. Online travel platforms must appeal to travellers seeking convenience and price while also maintaining trust and visibility among hotel owners, accommodation providers and distribution partners. The promotion places Suebjaklap among a group of senior regional marketing leaders taking on broader global mandates from Asia-based businesses. As companies headquartered in the region expand internationally, they are increasingly elevating executives with deep local market experience to oversee cross-border brand strategy and technology-led marketing operations. Agoda has not outlined further structural changes alongside the appointment, but the role suggests continuity in a strategy that more closely ties together AI adoption, local cultural relevance and marketplace growth across its marketing organisation.
Agoda launches Marina Bay Sands Flagship Store for experience-led travel. The custom digital storefront brings together Marina Bay Sands' rooms, suites and resort experiences, expanding visibility across Agoda's booking journey. Digital travel platform Agoda has partnered with Singapore's Marina Bay Sands to unveil a Marina Bay Sands Flagship Store on the Agoda platform. The customized digital storefront brings together Marina Bay Sands' rooms, suites and select resort experiences, allowing travelers to explore and book them in one place. As the first custom flagship store dedicated to a single property, the storefront features rooms and suites from Marina Bay Sands' Paiza Collection and Sands Collection, alongside select in-resort experiences. Through visual storytelling and editorial content, travelers can explore how the resort's accommodation and wider dining, entertainment, and cultural offerings can complement their stay. "Marina Bay Sands and Agoda's collaboration offers travelers a richer travel perspective through seamless planning," said Andrew Smith, Senior Vice President, Supply, Agoda. "Travelers often start with the experience they might have first seen on social media, whether that is a restaurant, a theatre show, or a cultural activity and then look for the stay that brings the trip together. Reducing friction in travel planning encourages more travel and helps position our partners' at pivotal moments that influence booking decisions." According to Agoda, a new generation of high-intent travelers is increasingly influencing luxury travel, with customized and personalized vacations accounting for over a third of global luxury travel spend, as reported by Strategic Market Research. Agoda's 2026 Travel Outlook Report points to a similar pattern emerging across Asia, where surveyed travelers are increasingly planning trips around the experiences they want to have, including culinary experiences at 31%, followed by cultural exploration at 25%. Agoda describes the Flagship Store as a multichannel marketing solution that enables hospitality brands to tell their stories, foster customer loyalty and support revenue growth. Through its dedicated storefront, Marina Bay Sands will gain a targeted presence from the early stages of travel discovery and consideration. Agoda supports the initiative with homepage visibility and branded search placements through its Connected Ecosystem feature, which allows store entry throughout the traveler journey, from discovery to booking.
Agoda launches Marina Bay Sands Flagship Store. techcoffeehouse Agoda has partnered with Marina Bay Sands to launch a bespoke digital flagship store for the resort on its platform, bringing together rooms, suites and selected experiences in one place. It is the first custom flagship store Agoda has built around a single property. The store features rooms and suites from Marina Bay Sands' Paiza Collection and Sands Collection alongside selected dining, entertainment and cultural experiences at the resort, using editorial content and visual storytelling to show how they fit together into one stay. It is available in multiple languages, including Japanese and Korean, aimed at travellers across Asia Pacific from the early stages of planning through to booking. Betting on experience-led travel. Andrew Smith, Senior Vice President, Supply at Agoda, said the partnership reflects how people now plan trips. "Marina Bay Sands and Agoda's collaboration offers travelers a richer travel perspective through seamless planning," he said. "Travelers often start with the experience they might have first seen on social media, whether that is a restaurant, a theatre show, or a cultural activity and then look for the stay that brings the trip together. Reducing friction in travel planning encourages more travel and helps position our partners' at pivotal moments that influence booking decisions." Agoda points to its 2026 Travel Outlook Report, which found that travellers across Asia are increasingly planning trips around specific experiences rather than a destination alone: 31% around culinary experiences and 25% around cultural exploration. Separate research from Strategic Market Research puts customised and personalised vacations at more than a third of global luxury travel spend. A dedicated storefront, not just a listing. Agoda describes the Flagship Store as a multichannel marketing tool that lets hospitality brands tell their own story and build loyalty rather than compete inside a standard search listing. Marina Bay Sands gets homepage visibility and branded search placements through Agoda's Connected Ecosystem feature, giving it a presence from the point a traveller first starts browsing through to the moment they book. Share with your friends:
Agoda appoints Riisa Naka as new brand ambassador for Japan. 02.10.2026 Riisa Naka Agoda has appointed actor and creator Riisa Naka as its new Japan brand ambassador, launching the "GO GO with Agoda!" campaign nationwide from 1 October 2026. Agoda has appointed Riisa Naka as its new brand ambassador for Japan and launched a nationwide campaign from 1 October 2026. The Agoda Japan campaign, titled "GO GO with Agoda!", aims to make domestic travel planning feel easier and more accessible. It will run across national television, YouTube and additional digital channels. Tripplanning AI Naka is known in Japan for her work as an actor and creator, as well as her social media presence. Agoda said her energetic and approachable personality aligns with the campaign's aim of encouraging travellers to turn trip ideas into actual bookings. Campaign draws on Japanese entertainment and travel culture. The campaign uses familiar elements of Japanese entertainment to present travel planning in a playful way. One storyline draws inspiration from Japanese Tokusatsu entertainment, while another features a kappa, a mythical water spirit, alongside a hot spring setting. Tripplanning AI Naka will also appear in a series of shorter campaign assets. These will highlight domestic destinations, accommodation options and value available through Agoda. Across the campaign, the recurring "A-GO-DA!" sound and "GO GO with Agoda!" call-to-action create a consistent identity. The creative approach places the Agoda Japan campaign around familiar cultural references rather than conventional destination advertising. At the same time, Agoda uses the campaign to promote its range of accommodation and travel products. Domestic travel forms a central part of the strategy. Agoda is positioning the campaign around the full travel-planning journey, from choosing a destination to finding accommodation and completing a booking. The platform is promoting options ranging from traditional ryokan stays to hotels across Japan. Discover more Daily travel news Trip planning AI Agoda booking service The company is also highlighting deals and coupons as part of the campaign. Its stated aim is to reduce friction in the planning process and help travellers move from considering a trip to making a booking. Kris Suebjaklap, Senior Vice President of Marketing, Agoda, shared: "We know Japanese travelers want to explore more of their own country, but sometimes the planning just gets in the way. This campaign is all about removing that friction and getting people excited to actually book. We are delighted to have Riisa Naka on board because her energy and genuine love for discovery are contagious. Whether it's a hot spring escape or a ryokan experience, we understand that every Japanese traveler has their own idea of a perfect trip, and Agoda is here to make finding and booking those stays effortless. Our goal with this campaign is simple: help more people go from 'I've been thinking about a trip' to 'I'm booking it right now,' and enjoy the whole journey with Agoda." Campaign runs across TV, YouTube and digital channels. The "GO GO with Agoda!" campaign is now live on YouTube and national television in Japan. Agoda also launched the campaign across additional digital channels from 1 October. The Agoda Japan campaign promotes the wider range available through the platform. Agoda currently lists more than 6 million holiday properties, over 130,000 flight routes and more than 300,000 activities. Travellers can combine these products within a single booking. Agoda operates as a digital travel platform under Agoda Company Pte. Ltd., headquartered in Singapore and led by CEO Omri Morgenshtern. Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
KAYAK co-founders launch AI assistant Lola for travel experiences. * Sixuan Wu * September 29, 2026 [Credit: Lola] Reading Time: 2 minutes US: KAYAK co-founders Steve Hafner and Paul English have launched Lola, an AI assistant for travel, dining and experiences backed by Booking Holdings. Lola provides personalised recommendations for trips, restaurants and events with real-time availability and pricing, allowing users to compare options and book directly through the same conversation. Anyone can become a member of Lola for free, with paid membership plans providing preferred hotel rates, priority dining, concierge access, and more. Pricing includes The Plus membership at $5 per month and the VIP at $25 per month. Lola's offerings include: * Hotels - all membership plans include results from multiple travel sites, with paid plans offering preferred discounted rates * Dining - paid plans provide advance access to restaurant reservations * Events - members receive access and preferred pricing on more than 200,000 experiences worldwide, including sporting events, concerts, museums and attractions * Paid members also receive discounts for airport and concierge services Launch partners include ResX, BLADE, Aero, SeatGeek, GetYourGuide, Nuitee and Ten Group, alongside Booking Holdings brands including Booking.com, OpenTable, KAYAK, Priceline, Agoda, and FareHarbor. "We built Lola to give everyone the advantage of being well connected," Hafner said. "The next generation of AI assistants should do more than answer questions. They should understand what you're looking for, help you decide, and make it happen." English added: "Lola learns what each member likes and searches across hotels, restaurants, events, and experiences to find the options worth their time, with member rates and perks attached. We're building Lola to be comprehensive, and there are many more partners to come." Highlights: * KAYAK co-founders Steve Hafner and Paul English have launched Lola, an AI assistant for travel, dining and experiences, backed by Booking Holdings. * Lola provides personalised recommendations with real-time availability and pricing, allowing users to compare options and book hotels, restaurants and experiences directly within the same conversation. * Lola offers free and paid memberships, with Plus costing $5 per month and VIP costing $25 per month. Paid members receive benefits including preferred hotel rates, priority restaurant reservations and concierge access. * The platform covers more than 200,000 experiences worldwide, including sporting events, concerts, museums and attractions, with members receiving access and preferred pricing. * Lola has partnered with companies including Booking.com, OpenTable, KAYAK, Priceline, Agoda, SeatGeek, GetYourGuide and Ten Group, and is headquartered in New York City.