Implementation Manager

Movable Ink has launched Programmatic CRM, a suite of AI capabilities designed to deliver real-time, personalised customer experiences across email, mobile and web channels. The announcement introduces several new products expanding the company's Studio and Da Vinci platforms. Da Vinci Mobile extends AI decisioning to SMS and push notifications, whilst Studio Designer Assistant uses conversational AI to help marketers create custom properties through natural language prompts. Studio Web enables brands to transform customer data into tailored web experiences across landing pages and banners. "The future of marketing isn't marketers building more campaigns. It's marketers building and managing systems that make millions of decisions automatically," said CEO Adam Stambleck. The New York-based company, which employs 600 people, serves clients across North America, Europe and Australia.

Inside Think Summit Europe 2025: AI innovations, Award moments, and more. October 15, 2025 Da Vinci Expands Globally: Movable Ink officially launches Da Vinci across Europe, extending Autonomous Marketing to new markets. Product Enhancements: New capabilities include AI decisioning for mobile, self-optimizing agentic campaigns, and Bring Your Own (BYO) Scores for enterprise flexibility. Proven Client Results: Brands like Currys demonstrated significant lifts in conversions, engagement, and revenue through Da Vinci-powered personalization. Think Summit Europe 2025 brought London to life with over 500 marketers from across the region joining for a day of learning, connection, and innovation. From AI breakthroughs to sessions with brands redefining personalization at scale, it was a day full of ideas that attendees can bring back to their teams. Big news: Da Vinci goes global. At the keynote, the Movable Ink team showcased exactly how Autonomous Marketing can make life easier for marketers - and announced that Da Vinci is now officially available across Europe. They walked the audience through the latest updates, from AI decisioning for mobile to agentic campaigns that manage themselves, plus the new BYO Scores feature for enterprise teams. Real results from brands like Currys brought it to life, showing how these tools boost conversions, revenue, and engagement - all while freeing teams to focus on creative ideas instead of busy work. Professor Brian Cox: the universe of ideas. Professor Brian Cox took the stage and guided the audience from the edges of the cosmos to the heart of creative thinking. Known for making complex science simple, Brian explored how curiosity, discovery, and imagination can shape not just its understanding of the universe - but how marketers can think differently about their own work. The brands. With more than 20 sessions throughout the day, Think Summit Europe put a spotlight on brands pushing boundaries and connecting with customers in new ways. Part of the JD Sports Group, Hibbett is redefining email marketing with Movable Ink Studio and Da Vinci. By combining automation and AI, they're crafting hyper-personalized, scalable experiences that boost engagement, drive conversions, and free up teams to focus on strategy. Last year, Currys took the Think Summit stage to share their vision for AI-powered customer engagement. This year, they returned with results. In their session, Krissy Williams and Claire Chandler reflected on a year of transformation - sharing honest lessons, impressive performance lifts, and new ways of thinking about personalization. Currys' use of AI is a masterclass in personalization. Tech transformations don't have to be complicated or chaotic. Compare the Market shared how their teams are driving progress by staying focused on what matters most: clear alignment, steady innovation, and the motivation to keep moving forward, nonstop. The Awards. The day wrapped up with one of its favorite moments - the Think Summit Awards, celebrating the marketers and brands redefining what's possible with personalization. Congratulations to this year's winners: Icon Award - Lucy Kenworthy (William Hill) After a full day of ideas and inspiration, it was time to celebrate. Attendees gathered for signature cocktails, live music, and plenty of conversation. The afterparty was the perfect finale: great company, great energy, and a shared excitement for what's next in marketing. Think Summit Europe on demand. Couldn't make it this year or want to relive your favorite moments? The Think Summit on-demand experience is coming soon. Subscribe to its newsletter to be first in line when sessions go live. Let's talk about what Movable Ink can do for you. Activate your data into personalized content in any customer engagement. Get a demo to see why the world's most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Da Vinci expands across the UK and Europe with new Product updates. Associate Director, Product Marketing - Da Vinci Goes Global: Now expanding across the UK and Europe, with Curry's as the first UK customer seeing significant lifts in CTR, conversions, and revenue per send. - AI-Powered Autonomous Marketing: Movable Ink's Da Vinci lets AI handle campaign optimization, freeing marketers to focus on strategy and creativity. - Exciting New Innovations: Features like Da Vinci for Mobile, Agentic Campaigns, and BYO Scores extend AI decisioning across channels and integrate with enterprise data. - Commitment to Responsible AI: Movable Ink achieves ISO/IEC 42001 certification, ensuring ethical and responsible AI governance. Da Vinci is experiencing substantial growth. Marketing is under pressure like never before. Personalization is expected, but scaling it drains time, energy, and resources from teams who should be focused on executing big ideas. Autonomous Marketing by Movable Ink lets AI do the heavy lifting, driving revenue growth while freeing marketers to focus on strategy, creativity, and long-term value. Momentum is building fast, powered by Da Vinci and new innovations that put AI decisioning at the center of modern marketing. Since its launch, Da Vinci has changed the way marketers approach their campaigns and redefined how the work actually gets done. Today, some of the world's leading brands across industries use Da Vinci to optimize messaging, timing, and engagement - and they're seeing real business impact. Year-to-date, Da Vinci customers have seen: an average 28% lift in conversions and 35% lift in revenue per send*. Building on this success, Da Vinci is officially going global. Currys is the first UK customer to launch - delivering strong results across all KPIs: 49% lift in CTR, 30% lift in conversions, and 37% lift in revenue per send*. [*Results reflect Da Vinci uplift during a 6-week test period October-December 2024, tested against a marketer-selected creative (7-day post-click, online sales only] Rapid pace of innovation. Growth is only part of the story. What sets Movable Ink apart is its ability to innovate quickly and thoughtfully, always with client needs in mind. Movable, Inc. is accelerating Da Vinci's development to keep pace with evolving AI decision-making requirements. Here are some of the exciting advancements Movable, Inc. unveiled on stage at Think Summit Europe: * Da Vinci for Mobile: Movable, Inc. is extending Da Vinci beyond email, bringing Da Vinci's powerful AI decisioning to mobile channels. Going early adopter in early 2026, Da Vinci uses AI decisioning to optimize messaging for push notifications, SMS, and rich push. Stay tuned for future integrations to leading MSP platforms, like Attentive! * Agentic Campaigns: Agentic AI is also coming soon. Instead of just suggesting campaigns, AI agents will autonomously manage them - choosing content, timing, and frequency for each customer, all while learning within marketer-defined guardrails. * BYO Scores: Da Vinci will now support enterprise brands with in-house data teams. Bring Your Own Scores lets brands plug their proprietary AI data into Da Vinci models, enabling teams to combine their own models with Da Vinci's AI decisioning for maximum impact. * ISO/IEC 42001 Certification: Worried about ethical and responsible AI usage? Us too. Movable Ink is among the first companies globally to meet this rigorous new standard for AI governance. The future of marketing is Autonomous with Da Vinci. This rapid growth confirms what Movable, Inc. has always believed: when marketers have AI that integrates seamlessly with their existing programs, they can finally achieve personalization at scale. With Da Vinci leading the way, now is the best time to turn those big ideas into even bigger results. Let's talk about what Movable Ink can do for you. Activate your data into personalized content in any customer engagement. Get a demo to see why the world's most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.