Dentsu

Marketing analytics and digital advertising solutions

Group Manager - Programmatic

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeGurugram, Haryana, IndiaNo salary listedIn-person

About the Job

Requirements

Five to eight years of experience in programmatic campaign management.
Proven experience managing and leading a team.
Expert-level knowledge of DV360 and experience with other demand-side platforms.
Strong experience with mobile measurement partners and analytics tools.
Proven ability to develop and execute strategic programmatic plans.
Strong analytical and problem-solving skills.
Strong Excel and PowerPoint skills.
Experience with media planning and programmatic deals is required.
Expert knowledge of attribution modelling and its effect on performance.

Responsibilities

Lead a team of programmatic specialists, providing guidance and mentorship.
Develop and execute client-centric programmatic strategies focused on achieving key performance indicators and driving business growth.
Own client communication and relationship management, ensuring clear and consistent updates.
Identify and pursue account growth opportunities in partnership with Account Directors.
Use DV360 and other demand-side platforms to optimize campaigns and deliver results.
Use mobile measurement partners and analytics platforms to provide data-driven insights and recommendations.
Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
Analyse campaign performance data to identify trends and optimize strategies.
Maintain adherence to best practices and high standards of quality.
Stay current with industry trends and implement new technologies and best practices.
Manage large-scale budgets and forecasting.
Design and implement A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies.

As a Senior Manager Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

Job Description:

About the Role:

As a Group Manager - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

Responsibilities:

Lead a team of programmatic specialists, providing guidance and mentorship.
Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth.
Own client communication and relationship management, ensuring clear and consistent updates.
Proactively identify and pursue account growth opportunities in partnership with Account Directors.
Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
Analyse campaign performance data to identify trends and optimize strategies.
Ensure adherence to best practices and maintain high standards of quality.
Experience on Media Planning and Programmatic deals is must.

Qualifications:

5-8 years of experience in programmatic campaign management.
Proven experience managing and leading a team.
Expert-level knowledge of DV360 and experience with other DSPs.
Strong experience with MMPs and analytics tools.
Excellent client management and communication skills.
Proven ability to develop and execute strategic programmatic plans.
Strong analytical and problem-solving skills.
Strong Excel and PPT skills.

Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation.
Budget Management: Responsible for large scale budget management, and forecasting.
A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies.
Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance.

Location:

Gurugram

Brand:

Amnet

Time Type:

Full time

Contract Type:

Permanent

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size: 10,001+
Company stage: IPO
Headquarters: Tokyo, Japan
Founded: 1901

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