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Foundation Marketing

AI visibility & GEO marketing agency

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in PolandRemote

About the Job

Requirements

  • Have 3–5 years of B2B marketing experience; SaaS, technology, or agency experience is preferred.
  • Have hands-on experience with technical and on-page SEO, keyword research, and SEO tools such as Google Search Console, GA4, Ahrefs, or Semrush.
  • Be comfortable building and editing pages in a content management system such as WordPress, HubSpot, or Webflow.
  • Have strong analytical skills with CRM systems, dashboards, spreadsheets, and attribution, and be able to turn data into clear recommendations.
  • Have a track record of working with Sales and Paid teams to drive pipeline.
  • Be organized, execute quickly, finish projects, and manage several projects at once without reducing quality.
  • Have delegation skills and experience coaching or mentoring at least one junior teammate.

Responsibilities

  • Execute the marketing plan across campaigns, the website, SEO, paid media, and sales enablement, working with Sales and Paid to grow pipeline and improve conversion to revenue.
  • Work with Sales on lead handoff, MQL/SAL follow-up, and regular pipeline reviews so marketing-sourced leads move quickly and are followed through.
  • Work with the Paid Department to launch and improve campaigns, including audience targeting, landing pages, offers, and budget pacing, measuring outcomes by pipeline results.
  • Identify where pipeline stalls in volume, conversion, or velocity, and run tests to address the issues.
  • Build and run nurture and lifecycle email programs that move MQLs toward sales conversations.
  • Own the Foundation website, including updates, new pages, landing pages, and day-to-day maintenance in the content management system.
  • Own on-page and technical SEO for the site, service pages, and landing pages, including keyword targeting, metadata, internal linking, schema, site speed, indexation, and crawlability for search engines and AI crawlers.
  • Improve website conversion rates by testing forms, calls to action, page layouts, and offers.
  • Monitor site health and performance using tools such as Google Search Console, GA4, Ahrefs, or Semrush, and proactively fix issues.
  • Work with the Content Manager where site SEO and editorial content overlap, including internal linking, page templates, and topic overlap between service pages and articles.
  • Execute integrated marketing campaigns tied to service launches, industry moments, events, and thought leadership themes, collaborating with the Content Manager.
  • Run webinars, podcasts, partnerships, and sponsorships that drive MQLs and pre-sales conversations, including logistics, promotion, and follow-up.
  • Coordinate with Creative, Growth, Paid, Sales, and Content so campaigns are delivered on time, on brand, and as planned.
  • Apply Brand-to-Demand principles and Category Entry Points in targeting, landing pages, paid campaigns, and sales materials.
  • Coach and mentor the Marketing Coordinator by setting goals, providing regular feedback, and building a development plan to grow the Coordinator toward fully owning social media.
  • Delegate execution with clear briefs, owners, and deadlines, and maintain quality and timeline standards.
  • Work with the Creative Director to uphold creative quality standards across deliverables.
  • Own funnel reporting, including MQL volume, MQL-to-SAL conversion, pipeline velocity, cost per SAL, and marketing-influenced revenue.
  • Build and maintain dashboards, preferably in HubSpot, that give leadership a clear and trusted view of performance.
  • Track paid media efficiency and pipeline contribution; website traffic, conversion rate, and organic/AI search visibility; campaign, event, and email engagement; and sales enablement asset usage.
  • Analyze results and provide the Head of Marketing with clear insights and recommended next steps.
  • Maintain consistent reporting cadences and documentation.
  • Act as a subject matter expert on Foundation’s services, including SEO, GEO, Reddit, distribution, and content, during second and third sales calls to build credibility, clarity, and buyer confidence.
  • Support audits and proposals as a reviewer and quality partner, ensuring they match Foundation’s positioning and buyers’ needs.
  • Oversee production and upkeep of sales enablement assets, including pitch decks, templates, one-pagers, service pages, and supporting documentation for audits and proposals.
  • Ensure Sales has current messaging, proof points, service positioning, and case studies; case study production is handled by the Content Manager.
  • Build and maintain repeatable marketing and enablement systems, including standard operating procedures, templates, and playbooks.
  • Capture patterns from sales conversations and buyer questions, including objections, Category Entry Points, and decision dynamics, and share them with the Head of Marketing, Content Manager, and Sales.

Desired Qualifications

  • SaaS, technology, or agency experience.
  • Basic HTML/CSS skills.
  • Familiarity with GEO/AEO and how AI search is changing B2B buying.
  • CRO or A/B testing experience.
  • Webinar experience.

About the Company

Foundation Marketing

AI visibility & GEO marketing agency

Foundation Marketing is an AI visibility and GEO marketing agency that helps ambitious brands and enterprise companies build pipeline by increasing visibility in large language models. It partners with marketing teams to create content engines that drive traffic, generate qualified leads, and establish category authority. Its services cover content marketing, search strategy, content distribution, Reddit, and Generative Engine Optimization (GEO) for the AI era. It supports high-growth and enterprise companies with Reddit strategy and execution, YouTube marketing, on-site and offsite marketing, targeting LLM visibility, and brand sentiment and awareness. The goal is to shape how people think, work, and decide by producing content that earns engagement beyond clicks.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
Canada
Founded
2015

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