Marketing Analyst - Customer Behavior & Lifecycle

We are seeking a Marketing Analyst to support customer behavioral analysis on our Lifecycle Marketing team. This role works closely with our Senior Marketing Analyst to identify and enable high-quality behavioral signals and customer-level attributes in our CDP for targeting and personalization across our cross-channel marketing campaigns, optimizing for engagement and list-health. They will be a resource for various teams across Fanatics to answer ad hoc questions about customer behavior (eg. “how do buyers of a certain brand compare to those across the entire enterprise?”). Additionally, they will be an evangelist for AI adoption across the team – identifying opportunities for operational efficiencies and deeper analytics through AI workflows. This is a highly collaborative role that blends technical curiosity with behavioral signals to further develop a wholistic customer view and experience.

 Key Responsibilities:

• Partner with senior marketing analysts, engineering, and strategy teams to define, validate, and enable customer-level behavioral signals and attributes across our CDP. Support lifecycle marketing initiatives by providing behavioral insights for targeting, segmentation, and personalization.
• Act as SME on customer activity data, connecting disparate data sets to answer questions on ecommerce customer behavior across the enterprise. 
• Define standards to monitor and maintain overall marketing database health, including subscriber validity, engagement signals, and suppression logic.
• Own the advancement of AI capabilities for the Customer Operations Lifecycle Marketing team, identifying and piloting opportunities to apply AI/ML to day-to-day operations and analytics.
• Create clear summaries, visuals, and readouts that make complex behavior easy to understand for non-technical stakeholders.

 Requirements & Skills:

• 3+ years of experience in ecommerce, CRM, lifecycle marketing, or a related field with a focus on analytics.
• Strong analytical mindset with an understanding of customer data, data hygiene, and database marketing principles.
• Strong in SQL and working with large datasets.
• Strong communication skills, with the ability to translate complex strategical requirements into technical terminology.
• Hands-on experience building workflows to improve operational efficiency via AI (Claude, ChatGPT, etc).

 Preferred Qualifications:

• Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform & Journey Optimizer.
• Background in retail, e-commerce, or multi-brand organizations.
• Understanding of email deliverability fundamentals (bounces, complaints, sender reputation, engagement signals), email authentication records (DMARC, DKIM, etc), and sender reputation management.