Lyst operates an online fashion marketplace that aggregates products from more than 12,000 brands and stores worldwide, letting shoppers browse and compare items in one place. Its platform uses a powerful search engine and personalized recommendations to surface products, trends, and new arrivals, and it enables brand and release alerts to notify users when items drop or go on sale. Sales are earned mainly through a commission on purchases, and it offers a membership program that notifies members when items go on sale to encourage purchases. Compared with competitors, Lyst differentiates itself with its large network of partners, tailored shopping experiences, trend updates, and alert features that help users find desired fashion quickly and at favorable prices. The overall goal is to simplify online fashion shopping by consolidating a global catalog in one site, helping customers discover items they want and make buying decisions more efficiently.
Company Size
201-500
Company Stage
Acquired
Total Funding
$200.4M
Headquarters
London, United Kingdom
Founded
2010
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