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Madison Logic

B2B ABM solutions for multi-channel campaigns

Campaign Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timePune, Maharashtra, India

About the Job

Requirements

  • Associate's degree plus 2 years of experience, or 3 years of related experience in a digital operations role, ideally in advertising or marketing technology, media, a digital ad agency, or a software company.
  • Project implementation expertise.
  • At least 1 year of experience with programmatic display advertising, including buying and optimization, ideally in advertising or marketing technology, media, a digital ad agency, or a software company.
  • At least 1 year of experience with ABM, marketing automation technology, or demand generation.
  • At least 1 year of experience with Salesforce CRM.
  • Demonstrable expertise with Excel or Sheets and PowerPoint or Slides.

Responsibilities

  • Set up lead generation and programmatic campaigns, including entering assets, mapping clients, forming fields, activating programs, and integrating third-party reporting.
  • Manage lead delivery via email or integration and confirm accurate pixel placement and reporting access.
  • Create asset preview links and send them to the Client Experience Manager for client feedback and approval.
  • Build landing pages and associate programs in MLC as necessary.
  • Perform quality assurance, set campaigns live, and notify the Client Experience Manager by email.
  • Manage line setups after they are built by the Client Experience Manager team.
  • Complete setup tasks requested by the Client Experience Manager via Salesforce and follow up to ensure timely execution.
  • Allocate inventory, monitor delivery, and manage pacing and performance with partners for all Lead Gen campaigns.
  • For programmatic campaigns, monitor delivery and key performance indicator progress to ensure pacing and performance achievements.
  • Complete ad hoc task requests.
  • Monitor campaign pacing and performance.
  • Provide weekly and ad hoc reporting details to campaign management leadership and Client Experience Manager counterparts.
  • Monitor campaign pacing and performance weekly, adjusting as needed to meet client goals.
  • Identify and recommend solutions to resolve delivery issues.
  • Request refunds, set up make-goods, and deliver them.
  • Identify and coordinate optimization opportunities in collaboration with the Client Experience Manager.
  • Coordinate with internal teams and partners to ensure smooth opportunity execution, full delivery, and achievement of client goals and key performance indicators.
  • Join external kickoffs to better understand campaign objectives and client goals.
  • Continuously improve workflows to enhance campaign management efficiency.
  • Contribute to team training and knowledge-sharing on processes and tools.

About the Company

Madison Logic

B2B ABM solutions for multi-channel campaigns

Madison Logic provides Account-Based Marketing (ABM) solutions for B2B buyers, including ABM Content Syndication, ABM Display Advertising, and LinkedIn Social Advertising to reach target accounts across multiple channels. Its products deliver relevant content and ads at the right times and feed engagement data back into Marketing Automation Platforms and CRMs, with seamless LinkedIn integration to support data-driven decisions. The company differentiates itself through a multi-channel ABM approach, strong platform integrations, and pricing that ties spend to measurable results. Its goal is to help fast-growing enterprises accelerate sales cycles, increase engagement and conversions, and grow revenue globally.

Company size
201-500
Company stage
Early VC
Total funding
$1M
Headquarters
New York City, New York
Founded
2005

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