Digital Marketing Executive

Digital Marketing Executive – Premier League (12-Month FTC)

Location: London
Contract: 12-Month Fixed-Term Contract
Working Arrangement: Hybrid – 2–3 days per week onsite at the Premier League offices, with attendance at the Beyond Sports office every two weeks.

The Role

We are looking for a Digital Marketing Executive to join our team at Beyond Sports, playing a key role in supporting one of our major clients, the Premier League. This is an exciting opportunity to deliver marketing activity across digital platforms used by millions of sports fans globally. Working across email, push notifications, in-app messaging and native promotional activity, you will create targeted communications that increase fan engagement, support retention and deliver value for Premier League clubs, broadcasters and partners.

The role combines campaign delivery, audience targeting, copywriting and performance analysis, working closely with stakeholders across both Beyond Sports and the Premier League.

You will report to the Head of Marketing at Beyond Sports and the Direct Marketing Manager at the Premier League.

Key Responsibilities

Journey Orchestration

• Deliver personalised fan engagement through automated marketing, multi-step customer journeys and real-time activations.

• Support the development and execution of targeted communications across the fan lifecycle.

Messaging & Content

• Write, edit and proofread engaging copy for outbound marketing channels, including email, push notifications and in-app messaging.

• Ensure communications are accurate, consistent and aligned with brand guidelines.

Campaign Ideation

• Develop and present creative ideas and strategies for direct-to-fan marketing communications.

• Identify opportunities to improve engagement through innovative digital marketing approaches.

Email Design & Production

• Collaborate with technical and graphic design specialists to deliver engaging, visually impactful communications.

• Support the development and execution of email marketing campaigns.

Campaign Execution

• Support the Direct Marketing Manager in producing and delivering digital marketing communications using Adobe platforms.

• Work alongside internal teams and external stakeholders to ensure campaigns are delivered effectively and on schedule.

Requirements

We are looking for someone who can demonstrate the following skills and experience:

Campaign Management

• Experience delivering direct marketing campaigns across channels such as email, push notifications and in-app messaging.

• Ability to work effectively in a fast-paced, evolving environment.

• Experience delivering translated or multilingual communications would be beneficial.

Audience Targeting & Personalisation

• Understanding of audience segmentation, targeting, personalisation and customer lifecycle marketing.

• Ability to tailor messaging to different audiences and engagement objectives.

Marketing Automation

• Familiarity with marketing automation tools and platforms.

• Awareness of how marketing automation integrates with other marketing technologies.

Copywriting & Communication

• Excellent written English with experience creating engaging marketing copy.

• Strong proofreading skills and the ability to adapt messaging across different digital channels.

Attention to Detail

• High standards of accuracy and quality in campaign execution.

• Understanding of the importance of maintaining brand consistency and protecting the reputation of a globally recognised organisation.

Digital Marketing Awareness

• Strong understanding of the digital marketing landscape, including channel marketing, websites and mobile applications.

• Curiosity and willingness to explore emerging technologies and innovative marketing approaches.

Collaboration & Teamwork

• A collaborative approach, with the ability to work effectively across multiple teams and stakeholders.

• Willingness to contribute to the broader success of the department.

Interest in Sport

• An interest in sport and understanding of sports fandom.

• Knowledge of the media landscape, including relationships between rights holders, broadcasters, partners and media organisations, would be advantageous.

• Football knowledge is helpful but not essential.

Desirable Skills & Experience

• Experience playing Fantasy Premier League (FPL).

• Experience using Adobe Experience Platform, particularly Adobe Journey Optimizer.

• Working knowledge of HTML and CSS.

• Experience supporting multilingual marketing campaigns.

• Familiarity with marketing performance analysis and campaign optimisation.

Working Arrangements

This position is based in London and follows a hybrid working arrangement.

The successful candidate will be expected to work 2–3 days per week onsite at the Premier League offices, alongside attendance at the Beyond Sports office every two weeks. The role offers the opportunity to collaborate closely with teams across both organisations while supporting digital marketing experiences for millions of football fans worldwide.

Equal Opportunity Employer

As an active part of a culturally and socially diverse society, Sony Sports Technology is committed to building a diverse and inclusive workforce. We are proud to be an equal opportunity employer and recruit, develop and promote people based on their skills, qualifications and experience. We're committed to creating an environment where everyone feels respected, supported and empowered to contribute, grow and succeed.