Associate Director of Social Media - Real Estate & Hospitality

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, travel, hospitality, arts, technology, nonprofit and philanthropy, real estate, sports, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow

M18 OVERVIEW

M18 is a leading public relations company specializing in the intersecting fields of hospitality, real estate, and design. With a unique understanding of today's cultural, business, and media landscapes, our mission is to develop and execute strategic, high-impact public relations campaigns that engage the public with compelling and meaningful storytelling. We represent a high-profile group of the most innovative companies, projects, and people within our areas of focus. While our projects are diverse in concept, scale, and location, each of our clients has a distinct vision that influences and inspires, shaping their industry and the culture at large. From pioneering hotels with award-winning food and beverage to sky-grazing residential towers that have transformed the urban fabric, we are committed to bringing their stories to the forefront.

POSITION OVERVIEW:

We are seeking a talented Associate Director of Social Media to lead social media initiatives for the agency’s clients. This role will be responsible for creating, curating and/or sourcing and publishing original copy and visual content, scheduling content across platforms and daily community management. The successful candidate will have a proven track record of delivering social marketing results, with the ability to plan from scratch and drive ideas from conception to execution.

Role location: This role is based in our New York, N.Y. office on a 3 day per week in-office hybrid basis. 

ACCOUNTABILITIES:

As an Associate Director of Social Media, you will:

• Lead client accounts as the primary point of contact, driving social media strategy, presenting recommendations, and ensuring alignment with brand and business goals
• Oversee the development of content calendars, creative concepts, and campaign timelines, ensuring high-quality execution and on-time delivery across platforms
• Direct content production and social activations as needed, including shoots, influencer partnerships, and creator strategies, to elevate storytelling and extend brand reach
• Manage day-to-day client communications, providing strategic guidance, performance insights, and recommendations for optimization
• Partner closely with PR teams, content creators, and designers to deliver integrated, cross-channel campaigns that strengthen brand narratives
• Guide reporting and analytics to evaluate performance, highlight key takeaways, and inform ongoing strategy
• Mentor and support junior staff, ensuring best-in-class execution and professional growth across the team

QUALIFICATIONS:

• Bachelor’s Degree and 4+ years of proven work experience in the field of social media
• Fluency in social media platforms including but not limited to Instagram, TikTok and Facebook
• Proficiency using content planning and social media analytics tools (ex: Later, Sprout Social, Dash Hudson)
• Proficiency in Canva, Figma or Adobe Creative Suite 
• An eye for detail and strong grasp of high-end brand aesthetics
• Experience with onsite content creation and post-production edits for platforms such as Instagram Reels
• Has knowledge and passion for New York City real estate, hotels and architecture
• Ability to work in a fast-paced environment across multiple clients 
• Enjoys pop culture and staying in-the-know on current stories and happenings
• Does not have a fear of heights as they’ll regularly attend construction site tours
  
  

COMPENSATION

M18 offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. 

Salary range: $100,00 - $105,000

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