Manager Fixed Renovation Cycle Management

The Manager,  FRCM – EMEA plays a central role in supporting hotels through the Fixed Renovation Cycle Management (FRCM) process, ensuring compliance with Brand Standards. This position acts as the primary point of contact for hotels across the region, guiding them through the development of renovation scopes of work. In addition, the role drives programme adoption across non-compliant hotels, manages key programme resources, and contributes to scaling the FRCM offering through the creation of new tools, content, and processes.

This role requires strong stakeholder management, negotiation skills, brand differentiation understanding, and the ability to partner effectively with Ownership groups, Hotel GMs, AD&C teams, and internal brand and operations leadership.

What are we looking for?

Required Qualifications, Experience and Skills

• Experience in hotel operations.
• Ability to manage multiple projects simultaneously and collaborate across diverse stakeholder groups.
• Excellent communication and presentation skills, with the ability to influence diverse hotel teams, and provide confident guidance across all levels of stakeholders.
• Strong negotiation skills, with experience aligning hotel leadership and confidence to navigate discussions with senior stakeholders.
• Strong analytical skills with experience using reporting tools (ie. Microsoft Power BI, Excel).

Preferred Qualifications, Experience and Skills

• Experience in Architecture, Design & Construction.
• Strong understanding of hotel asset cycles, soft goods and case goods renovations, and design narrative.
• Experience working agnostically across Franchised and Managed hotel portfolios.
• Familiarity with brand standards, Quality Assurance processes, and the BOSS platform.
• Exposure to Owner Relations or Franchising environments.
• Experience working across multiple brands simultaneously.

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What will I be doing?

Renovation Scoping & Brand Standard Compliance

• Lead hotels through the FRCM scoping process, ensuring scopes of work fully meet the requirements outlined in Brand Standards.
• Conduct detailed desktop reviews using data from multiple sources including Quality Assurance audits, renovation history, photos, guest feedback, and design alignment to each distinct brand narrative to generate initial scopes.
• Partner with AD&C Design teams to ensure renovation scopes reflect the latest brand prototypes and design narrative.
• Validate hotel feedback, refine documents, and finalize comprehensive scopes of work for brand approval.

Owner & Hotel Engagement

• Serve as the first point of contact for hotels navigating the FRCM programme.
• Develop renovation scopes in partnership with hotel leadership, ownership groups, and management companies to ensure stakeholder buy-in.
• Address hotel queries, resolve issues, and provide guidance across all stages of preparation and scoping. 
• Support hotels in understanding FRCM timelines, brand expectations, and QA implications.

Programme Promotion & Compliance Acceleration

• Proactively identify non-compliant hotels and drive engagement to initiate the FRCM process.
• Conduct outreach, educate stakeholders on programme benefits, and promote uptake across the EMEA estate.
• Analyze compliance data to track progress and identify opportunities to improve adherence to renovation cycles.

Programme Development & Scaling

• Contribute to the continued evolution of the EMEA FRCM programme, including developing processes, tools, templates, SOPs, and best practice materials.
• Create new content (guides, sample scopes, presentation decks, FAQs, playbooks, etc.) to support scalability and drive clarity for hotels.
• Partner cross-functionally with Brand Management, AD&C, Quality Assurance, and Operations to incorporate programme enhancements and feedback loops.

Digital Resource & Platform Management

• Manage and maintain the EMEA Renovations Management Lobby Page, ensuring resources, forms, templates, and links remain accurate, clear, and up to date.
• Publish new content, monitor usage trends, and recommend improvements for usability and engagement.
• Pull and analyze relevant reports from BOSS, QA systems, and internal dashboards to track compliance, active projects, and programme progress.
• Support data integrity by capturing renovation history, updating internal systems, and flagging discrepancies.