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Alo Yoga

Direct-to-consumer yoga apparel and accessories

General Manager

Retail Store ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • At least 7 years of retail or related industry leadership experience.
  • Working knowledge of Microsoft Office, including Word, Excel, and Outlook.
  • Must be able to move constantly throughout the store and lift, push, carry, or otherwise move up to 50 pounds.
  • Must be able to lift, bend, kneel, climb, crawl, and twist, safely use a ladder, and stand and move for an entire shift.
  • Must have open availability to work variable shifts, including peak days and weekends.
  • Must be available to work during the company blackout period, from the week of American Thanksgiving through the first week of January.

Responsibilities

  • Develop and execute the brand's retail strategies.
  • Use local market knowledge of the clientele base and brand competitors, and remain aware of business trends related to store and brand success.
  • Use key performance indicators to develop and support business-driving strategies.
  • Lead the team by leveraging company tools, incentives, and strategies to support sales goals.
  • Ensure the store team communicates the company's mission and guiding principles to guests.
  • Foster growth, accountability, and inclusivity through development, performance management, training, and consistent coaching.
  • Conduct ongoing talent analysis and establish career progression plans for key colleagues and positions to improve retention and reduce turnover.
  • Establish internal and external talent pipelines through succession planning and recruitment strategy.
  • Partner with the Operations and Visual Manager to maximize inventory accuracy and meet replenishment needs.
  • Oversee and support execution of key operational and visual guidelines.
  • Maintain strong salesfloor visual standards using business performance data.
  • Support a safe work environment and efficient store operation.
  • Develop schedules that deliver business results while managing labor effectively.
  • Collaborate with cross-functional business partners to support organizational goals.
  • Represent the brand and create a store culture aligned with its mission.
  • Navigate the organization while balancing business needs and brand culture.
  • Create and implement effective store communication strategies to achieve goals and key performance indicators.

About the Company

Alo Yoga

Direct-to-consumer yoga apparel and accessories

Alo Yoga designs and sells high-quality yoga wear and wellness accessories through its own online store, aloYoga.com. It serves yoga enthusiasts and active lifestyle fans with clothing for yoga, training, pilates, running, and lounging, plus accessories such as mats, bags, hats, and jewelry, as well as wellness products. The products are created to be both functional for workouts and stylish for everyday wear, with frequent new arrivals and seasonal collections to keep the catalog fresh. The company differentiates itself by its celebrity-endorsed branding, strong lifestyle positioning, and a direct-to-consumer model that gives it control over the brand, pricing, and customer experience, along with collaborations and a broad product range. Its goal is to expand the Alo Yoga community by making yoga-inspired fashion a daily habit and continuing to grow its online, asset-light business through diverse product lines and brand partnerships.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2007

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