Senior Analyst - SPSS

The purpose of this role is to provide support for the collection, analysis, and dissemination of insights to our clients

Job Description:

Experience Range

3-7 Years

Shift Timing

6:00 PM - 3:00 AM IST

Must-Have Skills

• Strong hands-on experience in SPSS Data Validation.
• Expertise in data validation, data merging, coding, weighting, stacking, formatting, and SPSS functions.
• Ability to create and execute data validation scripts in SPSS.
• Strong understanding of questionnaire logic and market research data structures.
• Experience managing multiple market research projects simultaneously.
• Knowledge of market research methodologies such as Tracking, Concept Testing, Copy Testing, Segmentation, and MaxDiff.
• Strong analytical, problem-solving, and project management skills.
• Excellent stakeholder and client communication skills.

Good-to-Have Skills

• Experience in Data Tabulation using SPSS.
• Exposure to tracking studies, segmentation studies, and advanced market research methodologies.
• Client-facing and consulting experience.
• Advanced Excel and PowerPoint skills.
• Post-graduate qualification in Market Research or related field.

Job Description:

Key Responsibilities

• Manage 8-10 concurrent market research data processing projects with minimal supervision.
• Perform data validation and processing activities using SPSS.
• Prepare and execute complex project setups accurately and efficiently.
• Create and maintain project schedules and timelines.
• Coordinate with clients and internal stakeholders throughout the project lifecycle.
• Proactively identify and resolve project issues and risks.
• Ensure all studies are delivered using a First Time Right (FTR) approach.
• Develop and execute data validation scripts using various input data sources.
• Maintain project documentation and ensure process compliance.
• Handle SPSS-based activities including coding, weighting, merging, stacking, and formatting.
• Work closely with clients to resolve project-related concerns.
• Support ongoing improvements in execution quality and productivity.

Other Responsibilities

• Execute projects as per established plans and timelines.
• Participate in training programs and process improvement initiatives.
• Ensure proper reconciliation and maintenance of programmatic platform updates.
• Support internal teams with project closure and invoicing activities.
• Adhere to organizational standards, processes, and quality guidelines.

Additional Information

• Individual Contributor role with significant ownership and accountability.
• Focus Area: Projects: 85%Other Responsibilities: 15%
• Opportunity to work on diverse market research studies across industries.
• Candidate should possess a strong client-centric mindset and collaborative approach.
• Comfortable working in a fast-paced, high-productivity environment.
• Ability to manage competing priorities and strict deadlines effectively.
• Strong sense of ownership and accountability for project outcomes.

Educational Qualification

• Bachelor's Degree (Mandatory).
• Post-Graduation in Market Research or related field preferred.

Location:

DGS India - Mumbai - Thane Ashar IT Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent