Partner Marketing Manager

made by Fressko Amazon Australia sales grow by 71% with Pattern. October 27, 2026 Buy-sell partnership helps sustainable drinkware brand improve availability, Buy Box performance and marketplace growth MELBOURNE, Australia, Oct. 27, 2026 /PRNewswire/ - Melbourne-based sustainable drinkware brand made by Fressko has grown sales on Amazon Australia by more than 71% in the past quarter through its partnership with global ecommerce and marketplace accelerator Pattern. Founded in Melbourne in 2014 by childhood friends Sean Atme and Lucas Ciancarelli, made by Fressko has grown from a reusable coffee cup start-up into a global drinkware brand, with a range spanning coffee cups, water bottles, tumblers and accessories. As the business expanded, ecommerce increased its customer base, helping the brand to enter new markets and drive sales both in Australia and internationally. While Amazon Australia became an increasingly important sales channel for made by Fressko, managing the growing complexity of the marketplace was becoming a challenge for its existing ecommerce team. made by Fressko partnered with Pattern to grow its Amazon business, using a buy-sell model where Pattern purchases inventory directly from the brand and manages marketplace sales. "As a growing brand with an expanding Australian and international presence, partnering with Pattern gives us the opportunity to accelerate our growth by leveraging their expertise, resources and capabilities," explained Damien Zumbo, International Sales Manager at made by Fressko. "Working with Pattern has taken that pressure off our team and given us access to the technology, expertise and insights to grow the channel." Since the partnership began, made by Fressko's Amazon in-stock rate has risen from 63% to 91%, contributing to its increased Buy Box win rate percentage, which has more than doubled (42% to 97%). Pattern has optimised made by Fressko's Amazon advertising and content, using data and technology to direct advertising spend where it can drive additional sales, alongside improvements to product images, brandstore & A+ content, keywords and search engine optimisation. This has resulted in made by Fressko achieving an average return on advertising spend (ROAS) of around 8.2x, while advertising costs have remained relatively steady as sales have grown. "Strong marketplace advertising isn't about spending more, it's about spending strategically," said Merline McGregor, Managing Director, at Pattern Australia. "For made by Fressko, we've used Pattern's proprietary data and technology to identify where advertising can drive additional sales and where the brand is already performing well organically, continually adjusting investment accordingly. Achieving a strong return on investment while avoiding increases in advertising costs clearly demonstrates the impact of making a brand's spend work harder." The partnership has also simplified made by Fressko's Amazon operations. Under Pattern's buy-sell model, Pattern determines its inventory requirements and places a purchase order with the brand, removing much of the Amazon-specific administration and fulfillment work previously managed internally. "The partnership with Pattern has freed up a lot of our team's time and streamlined the process," said Zumbo. "Previously, managing Amazon replenishment could delay other customer orders by a day or two. Now, our warehouse team spends less time on Amazon-specific labelling, packing and stock planning, so they can focus on getting orders for our other sales channels out the door that day." While Amazon Australia is the first market being explored through the partnership, made by Fressko is now looking at opportunities to work with Pattern on its Amazon operations in other international markets, such as Singapore and Malaysia. "Australia is our testbed and the results have given us the confidence to start looking at what comes next," Zumbo added. "The plan is to slowly grow country by country with Pattern. Having a partner with the technology, knowledge and marketplace expertise to help us scale gives us confidence as we look at opportunities in new markets," he concluded. About Pattern Inc Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilising more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimises and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces - including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre. For more information, visit https://au.pattern.com/ About made by Fressko Founded in Melbourne in 2014, made by Fressko is an Australian reusable drinkware brand focused on creating stylish, practical and sustainable products for everyday life. Its range includes reusable coffee cups, water bottles, tumblers and accessories, designed with a focus on quality, functionality and timeless design. Today, made by Fressko products are available in Australia and international markets. https://au.madebyfressko.com/

Pattern recognized as a 2026 Inc. Power Partner award winner for the fifth consecutive year. Pattern Group Inc. (PTRN) ("Pattern"), a leader in accelerating brands on global ecommerce marketplaces, has been named a 2026 Inc. Power Partner Awards winner, its fifth consecutive year receiving the honor. The award recognizes the company among the leading B2B partners supporting entrepreneurs and businesses across the country. "Being named an Inc. Power Partner five years in a row is a credit to the brands who trust us to help them grow and the team that shows up for them every day," said Dave Wright, Co-Founder and CEO of Pattern. "When our brands win, we win. This year we launched Pattern Intelligence, which puts more than a decade of data to work and acts on opportunities for our brand partners around the clock. We're grateful to Inc. and, most of all, to our brand partners." The annual Inc. Power Partner Awards honor B2B companies that have demonstrated a track record of helping entrepreneurs and businesses navigate the challenges of building and growing a company. From hiring and compliance to technology, infrastructure, fundraising, marketing, and more, these partners provide expertise and services that enable businesses to operate, scale, and pursue their ambitions. "Business owners have no shortage of tools at their disposal, and B2B companies need to make clear why their products and services are worth the investment," says Bonny Ghosh, editorial director at Inc. "The companies on this year's Power Partners list have done just that. They don't just have customers - they have superfans and evangelists. Across industries like marketing, financial services, and technology, they've proved their dedication to helping fellow business owners grow and succeed." Pattern was recognized for its continued investment in technology and for results delivered to brand partners across more than 70 global marketplaces. In May 2026, Pattern launched Pattern Intelligence (Pi), an AI-powered autonomous ecommerce execution engine that runs active sensors across featured offers, advertising, content, pricing, and inventory, and takes automated action when opportunities or issues arise. About Pattern Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 91 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across more than 70 global marketplaces - including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre. About Inc. Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping its future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures, along with fellow leading business publication Fast Company. Cautionary Note Regarding Forward-Looking Statements This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to expectations regarding growth, performance, service offerings, strategies, capabilities, and the impacts and timing of any of the foregoing. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in its Form 10-K for year ended December 31, 2025, filed with the Securities and Exchange Commission ("SEC") on March 6, 2026, in its Form 10-Q for the quarter ended June 30, 2026, filed with the SEC on August 6, 2026, and in its subsequent filings with the SEC. View source version on businesswire.com: https://www.businesswire.com/news/home/20261021711954/en/