MMM Solutions Engineer Specialist
About the job
- A strong background in data analysis, statistics, or a related technical field, with the ability to understand model methodologies and explain outputs to technical and non-technical audiences.
- The ability to manage multiple concurrent engagements by building timelines, sequencing dependencies, and holding cross-functional partners accountable without direct authority.
- Comfort working with complex data and user needs, simplifying complex data sets into clear, actionable insights.
- The ability to translate the rationale behind recommendations for internal stakeholders and external clients, including C-suite executives and client data science teams.
- A proactive approach to proposing solutions and driving projects forward with minimal supervision.
- Experience partnering with model builders on technical hand-offs and quality assurance.
- Comfort working with C-level executives and technical decision-makers.
- Demonstrated comfort using artificial intelligence tools and automation to improve process efficiency.
- Partner with Sales before statement-of-work signing to assess product-client fit, define the appropriate model scope, and provide input on statement-of-work language to ensure commitments are accurate and achievable.
- Support end-to-end data onboarding for all marketing mix modeling engagements as the primary technical resource for client data questions, while partnering with Client Reporting, Client Delivery, and Econometrics.
- Partner with Client Delivery to prepare for the first model readout, help the team understand model outputs, and coach them on using the toolkit to frame budget recommendations and strategic decisions for clients.
- Lead methodology walkthroughs for client data science teams and answer technical questions about model construction, assumptions, and outputs.
- Serve as the central point of contact across Client Reporting, Econometrics, Sales, and Client Delivery to ensure continuity, prevent over-promising, and hold stakeholders accountable to timelines.
- Identify and implement opportunities to use artificial intelligence tools, agents, and automation to make workflows faster and more scalable.
- Standardize implementation processes into practical, repeatable products.
- Synthesize engagement patterns and client feedback to inform feature development and improve the overall offering.
- Experience in a customer-facing or new-business-oriented role.
About the company
Tinuiti is a marketing agency that provides performance-driven, full-funnel digital marketing and e-commerce services, helping brands elevate through unified visuals, messaging, and creativity. The company combines strategic planning with hands-on execution, supporting clients from early planning to campaign rollout. Its approach relies on data and algorithms to maximize marketing impact in a privacy-first world, anchored by a proprietary tool called Bliss Point that identifies the optimal level of marketing investment to maximize ROI across channels. Tinuiti differentiates itself with its Bliss Point product, a data-driven, measurement-focused framework, its audience- and channel-specialized strategy, and events like Tinuiti Live that showcase ongoing innovations. The overarching goal is to help brands achieve sustainable growth by delivering precise targeting and persuasive messaging across multiple touchpoints, driving higher ROI and stronger brand performance.
Company Size
1,001-5,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$16.8M
Headquarters
New York City, New York
Founded
2004
Get referred to Tinuiti
See people who can refer or advise you
Simplify's Take
What believers are saying
- September 2026 Meta Creative Health Dashboard gives clients immediate fatigue-to-spend guidance.
- Abbey Klaassen and Wes Harris strengthen leadership for larger enterprise mandates.
- Wolverine, Serta, and SNIPES wins expand revenue across commerce, search, and retail.
What critics are saying
- Meta and Google can change signals overnight, weakening Bliss Point's advantage.
- Headcount fell to 1,184 by March 2026, straining delivery under bigger AORs.
- Enterprise clients can internalize media with AI, shrinking agency retainers by 2027.
What makes Tinuiti unique
- Bliss Point turns media, creative, and measurement into one operating system.
- Tinuiti won nearly 50 integrated AORs since January 2024, proving enterprise traction.
- Independent benchmarking with Guideline challenges holding-company buying-power claims.
Help us improve and share your feedback! Did you find this helpful?
Benefits
401(k) with 4% match
Health, dental, and vision insurance
Parental leave
Equity
Health & wellness stipend
Pet insurance
Training & development
Growth & Insights and Company News
6 month growth
↑ 4%1 year growth
↑ 4%2 year growth
↑ 4%Tinuiti turns Meta Creative signals into media investment intelligence. Published on: Sep 16, 2026 As Meta increasingly uses creative signals to influence automated ad delivery, Tinuiti is introducing a dashboard designed to translate creative fatigue and diversification data into media-spend and performance decisions. Creative fatigue has long been visible to performance marketers through declining engagement and rising acquisition costs. What has been harder is determining how much media investment is exposed to the problem and when additional creative production can materially change the outcome. Tinuiti is targeting that gap with a new capability inside its Bliss Point Marketing Operating System. The agency says its Meta Creative Health Dashboard is the first solution to translate Meta's newly available Creative Fatigue and Creative Diversification signals into financial and operational guidance. The dashboard combines Meta's creative-health signals with spend, performance, format and placement data. Rather than treating creative performance as an isolated media metric, the system is designed to connect creative conditions with the amount of advertising investment potentially affected. One of the dashboard's primary functions is estimating media spend exposed to fatigued or declining ad sets. Bliss Point also calculates the associated ROAS gap against what Tinuiti describes as healthy performance baselines. That approach changes the conversation around creative refreshes. Instead of asking whether a campaign needs more assets based primarily on media-buying experience, marketing teams can use the dashboard to identify affected ad sets, estimate the financial exposure and determine where additional creative variation may be warranted. The platform also evaluates creative diversification across formats and placements. This matters as automated media-buying systems increasingly determine where and when advertisements are delivered. A campaign that relies too heavily on a narrow group of assets can potentially limit the options available to an automated delivery system. Tinuiti says API-based alerts can surface Meta's fatigue signals and direct media buyers and creative teams toward the ad sets requiring attention. The objective is earlier intervention, rather than waiting for performance deterioration to become obvious in campaign reporting. The development reflects a broader change in paid media. Automation has reduced the number of manual decisions marketers make around bidding, targeting and delivery, increasing the importance of the inputs that automated systems use to optimize campaigns. Creative is becoming one of those inputs. Meta has increasingly emphasized creative diversification as advertisers move toward more automated campaign structures. That makes creative operations less of a downstream production function and more closely connected to media performance. For marketers, however, a platform signal is not necessarily a business recommendation. The value of Tinuiti's approach lies in connecting the signal to spend and performance data, potentially giving marketing and finance leaders a common framework for evaluating creative investment. Tinuiti says the dashboard is designed to provide that financial context by showing where fatigue exists, how much spending may be affected and where a creative refresh could have the greatest potential impact. These are Tinuiti's product capabilities and positioning rather than independently verified performance results. The launch also fits into Tinuiti's broader expansion as a full-funnel media agency. The company reports that its average deal size has increased 66% over the past two years and that it has secured nearly 50 integrated, multichannel or agency-of-record wins since January 2024. Those figures are company-reported. The more important industry development is the increasing convergence of creative intelligence, media measurement and automated advertising. As platforms make more delivery decisions algorithmically, marketers need better visibility into which creative variables are influencing those systems and what happens financially when creative performance deteriorates. Market landscape. Meta's advertising ecosystem has become increasingly automated, shifting more campaign optimization decisions toward machine-learning systems. That puts greater emphasis on the quality and diversity of creative inputs available to those systems. For advertisers, this creates a measurement challenge. Traditional creative reporting often focuses on individual asset metrics, while media reporting concentrates on spend, conversions and ROAS. Connecting those datasets can provide a clearer view of whether creative is contributing to media efficiency or becoming a constraint. Tinuiti's dashboard sits within that intersection, combining platform-generated creative signals with broader campaign and investment data. Strategic outlook. The role of the creative team in performance marketing is changing as automated media buying becomes more sophisticated. Creative volume alone is unlikely to solve fatigue. Marketers also need to understand where creative concentration exists, which formats and placements are underrepresented, and whether new assets produce measurable improvements after deployment. That makes creative intelligence increasingly relevant to both CMOs and media buyers. The next stage of paid-media optimization could involve treating creative as a measurable component of media infrastructure rather than simply an input into campaigns. The critical question will be whether platforms, agencies and advertisers can establish reliable links between creative-health signals and incremental business outcomes. Top insights. * Tinuiti's Meta Creative Health Dashboard connects Creative Fatigue and Creative Diversification signals with spend, performance, formats and placements. * The dashboard estimates media investment exposed to fatigued ad sets and calculates potential ROAS gaps against Tinuiti's performance baselines. * Creative diversification is becoming more important as automated advertising systems rely increasingly on creative signals to influence campaign delivery. * API-based alerts are designed to help media buyers and creative teams identify deteriorating ad sets before performance problems become more costly. * The launch illustrates a broader shift toward treating creative as measurable media infrastructure rather than a separate production function.
Tinuiti, an independent media agency, has appointed Wes Harris as global chief operating officer. Reporting to chief executive officer Abbey Klaassen, Harris will help scale the agency's operating model as it takes on more complex mandates from enterprise brands. Harris previously served as global chief operating officer of R/GA and global chief transformation officer at Havas. He most recently advised companies on business operations and AI transformation. In his new role, Harris will focus on connecting client delivery, product, technology, talent, and AI around Tinuiti's key priorities. He aims to improve how the agency allocates talent and investment, translates innovation into client value, and scales delivery whilst maintaining agility. A key priority will be strengthening the connection between product development and client delivery, and advancing Tinuiti's AI transformation.
Tinuiti names Wes Harris Global Chief Operating Officer as agency scales for next phase of enterprise growth. September 10, 2026 11:13 ET | Source: Tinuiti.com NEW YORK, USA, Sept. 10, 2026 (GLOBE NEWSWIRE) - Former R/GA Global COO and Havas transformation chief will help connect Tinuiti's people, technology and capabilities around brands' biggest growth opportunities Tinuiti, a leading independent media agency, today announced Wes Harris as Global Chief Operating Officer, formalizing the COO role on its executive leadership team as the agency continues to grow and take on broader, more complex mandates from enterprise brands. Reporting to CEO Abbey Klaassen, Harris will help Tinuiti scale its operating model for its next phase of growth, connecting client delivery, product, technology, talent and AI around the agency's most important client and business priorities. His focus will be on improving how Tinuiti allocates talent and investment, translates innovation into client value, and scales how it delivers for clients, while preserving the speed and agility of an independent. "As Tinuiti grows, our opportunity is not simply to add more capabilities. It's to get more value from how everything we have already built works together," said Abbey Klaassen, CEO of Tinuiti. "Our people, technology, products and specialist expertise become more powerful when they are connected around the problems our clients need us to solve. Wes will help us create the clarity and operating discipline to make those connections easier and faster, without adding unnecessary complexity or sacrificing what makes Tinuiti different." Harris brings deep experience across business operations, client delivery, transformation and commercial strategy within complex global agency organizations. He previously served as Global Chief Operating Officer of R/GA and Global Chief Transformation Officer at Havas, and most recently advised companies on business operations and AI transformation. A key focus for Harris will be helping Tinuiti turn innovation into greater value for clients by strengthening the connection between Product and Client Delivery and advancing the agency's AI transformation. By bringing client needs closer to product development and embedding AI into core workflows, Tinuiti aims to move new capabilities into market faster, improve delivery quality and efficiency, and create more capacity for the higher-value strategic and creative work that drives client growth. "Tinuiti has built incredible momentum by staying close to its clients and moving quickly as their needs change," said Harris. "My job is to make sure we can keep doing that at greater scale. That means giving our teams the clarity, tools and capacity to move faster, turn innovation into client impact and spend more of their time on the strategic and creative work that drives growth." Investing Behind Growth Harris's appointment comes amid continued momentum for Tinuiti as marketers increasingly look to the agency for broader, more integrated relationships. Tinuiti's average deal size has increased 66% over the past two years, while four in five current enterprise opportunities are multichannel AOR assignments. The agency has recorded nearly 50 integrated, multichannel or AOR wins since January 2024, with 2026 pacing toward nearly twice the number recorded in 2024. That growth is increasing both the scale and complexity of Tinuiti's client relationships, requiring the agency to connect capabilities, talent and technology more consistently across clients. Recent broader mandates include SNIPES USA, Agency of Record; Carter's, Inc., Full-Funnel Agency of Record; Wolverine World Wide, Inc. (Merrell, Saucony, Chaco, Wolverine, and Cat Footwear), Media Agency of Record; Serta Simmons Bedding, Digital Agency of Record; Allies of Skin, Media Agency of Record. Tinuiti has also made significant investments in senior leadership throughout 2026 to support its continued growth. Abbey Klaassen joined Tinuiti as CEO in June, with Bryan Wiener appointed Chairman of the Board. The agency has strengthened its senior client leadership bench, welcoming Jen Senerius as SVP, Client Partner to lead Tinuiti's commerce team, Francisco Gonzalez as SVP, Client Partner and Jen Gulling as SVP, Client Partner. Together, these investments reflect Tinuiti's continued evolution as a full-funnel growth partner, building the leadership and operating infrastructure to support broader client relationships while maintaining the speed, agility and accountability of an independent agency. About Tinuiti: Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to "Love Growth. Hate Waste.", Tinuiti creates immediate and lasting growth for clients. At the center is Tinuiti's Bliss Point Marketing Operating System - the ultimate brand and performance unifier - which fuels decisions across Audience, Creative, Media and Measurement. This approach allows Tinuiti to treat each client's business like its own - making smarter decisions, faster, and with greater accountability. With over $4.5 billion in media under management and 1,200 employees across the U.S., Mexico and EMEA, Tinuiti delivers measurable impact for leading brands. For more information, users can visit https://tinuiti.com/. Attachments
SNIPES USA selects Tinuiti as Agency of Record to power full-funnel enterprise growth. FinanceWire Sep. 10, 2026, 10:42 AM New York, USA, September 10th, 2026, FinanceWire SNIPES USA partnership launches with "Pull Up Fresh," a national Back-to-School campaign using integrated paid media to expand reach, engage shoppers, and drive traffic in stores and online Today, Tinuiti, a leading independent media agency, and SNIPES USA, a leading sneaker and streetwear retailer, announce a new partnership naming Tinuiti as Agency of Record and strategic media partner for SNIPES USA's U.S. business. As part of its 2026 brand vision, SNIPES USA is bringing its marketing and ecommerce teams closer together to create a more holistic customer experience and growth strategy. To support that vision, SNIPES USA selected Tinuiti for its full-funnel media capabilities and ability to connect customer insights, brand activity, and commerce priorities through an integrated approach. The partnership is already in market with the launch of SNIPES USA's national 2026 Back-to-School campaign, "Pull Up Fresh," starring artist and entrepreneur DJ Khaled, hip-hop artist JT, fashion and lifestyle personality Azzy Milan and Twitch streamer Reggie Travers. The mix of talent selected by SNIPES USA, from music and sports culture to fashion and livestreaming, reflects its strategy of reaching a multifaceted audience through multiple authentic voices in culture. Featuring lifestyle creative produced in-house by SNIPES USA, the campaign brings that vision to market through a connected paid media approach designed to extend the brand's reach, engage Back-to-School shoppers, and support customer acquisition across digital and physical retail. For "Pull Up Fresh," SNIPES USA and Tinuiti are activating an integrated paid media strategy supporting the nationwide #SNIPESFresh Sweepstakes across TikTok and Instagram. The campaign uses lifestyle and creator content to move consumers from awareness to participation, helping SNIPES USA build first-party customer relationships while connecting national brand activity directly to measurable business objectives. Tinuiti is also activating out-of-home media to translate broad campaign visibility into local retail impact. The plan includes a mobile advertising truck deployed around SNIPES USA stores, digital out-of-home placements in malls and gyms, and street-level media near retail locations. Together, these placements are designed to reach consumers in relevant local environments, create visible reasons to engage, and help drive foot traffic to nearby SNIPES USA stores. As SNIPES USA's media agency of record, Tinuiti will execute the brand's paid media strategy across paid search, paid social, out-of-home, and YouTube, aligning channels and measurement around shared business objectives. By connecting national reach, customer acquisition and local retail activity through one strategy, Tinuiti and SNIPES USA will further maximize the value of its total media investment, bringing brand and performance together to create a more holistic customer experience and drive measurable business growth. "Last year, we launched several successful platforms, including our Back-to-School and Holiday campaigns and SNIPES Reserve, our loyalty program, all conceptualized and led by our internal marketing team. That work proved what SNIPES USA can do when we build with intention, and it gave us a wealth of first-party insights about our customers. Our next step was to find a partner who could help us act on that data in the most impactful way, reaching consumers with more sophistication at the right moment in their journey. Bringing Tinuiti on as our Agency of Record gives that momentum a stronger, more connected foundation as we grow, one that lets us show up consistently for our community while building a media strategy that matches the ambition of this business," said Kelley Walton, Chief Marketing Officer, SNIPES USA. "Being selected as SNIPES USA's Agency of Record is about helping the brand maximize the value of its media investment across the business. 'Pull Up Fresh' demonstrates that opportunity in practice. By bringing brand building, customer acquisition and retail activity together, we can create a connected media strategy that serves the customer at every stage of the journey and becomes a stronger growth engine for the business," said Abbey Klaassen, Chief Executive Officer, Tinuiti. At the center of the partnership is Tinuiti's Bliss Point Marketing Operating System, which unifies brand and performance. Bliss Point will bring media delivery and business KPI data into one view, giving SNIPES USA greater visibility into what is driving growth and enabling faster decisions, more confident budget allocation and greater efficiency across its media investment. This connected view will help SNIPES USA understand how national reach, customer acquisition and retail engagement work together to create value for the business. As SNIPES USA continues to grow its presence across the country, the partnership reflects a broader move to meet an increasingly savvy, connected consumer with a unified marketing approach. By bringing media, measurement and customer insights together, SNIPES USA and Tinuiti will create connected experiences across social discovery, digital commerce and physical retail while building a media strategy designed to support the brand's continued growth. About Tinuiti. Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to "Love Growth. Hate Waste.", Tinuiti creates immediate and lasting growth for clients. At the center is Tinuiti's Bliss Point Marketing Operating System - the ultimate brand and performance unifier - which fuels decisions across Audience, Creative, Media, and Measurement. This approach allows Tinuiti to treat each client's business like its own - making smarter decisions, faster, and with greater accountability. With over $4.5 billion in media under management and 1,200 employees across the U.S., Mexico, and EMEA, Tinuiti delivers measurable impact for leading brands. For more information, visit https://tinuiti.com/. About SNIPES USA. Since the opening of the first SNIPES store in 1998, SNIPES has stood for more than just streetwear. Deeply rooted in hip-hop, basketball, soccer, and dance, the retailer connects streetwear culture, community, and fashion. With over 800 stores across Europe and the US, as well as an online shop, SNIPES USA offers not only sneakers and streetwear from global brands like adidas, Nike, and New Balance but also exclusive SNIPES USA collections and limited drops. From unique global partnerships with DJ Khaled and French football club PSG to local collaborations with key figures in the scene - SNIPES USA is an integral part of the streetwear culture community. SNIPES USA is more than just retail; it's a movement that brings people together worldwide. The company supports its community through various projects that nurture talent and provide young people with a platform. Contact. Victoria Woodside [email protected] Sponsored Financial Content
Meghan Crowley promoted to VP, Client Partner at Tinuiti. Meghan Crowley has been promoted to Vice President, Client Partner at Tinuiti, marking the latest step in her more than five-year career with the marketing agency. Crowley's promotion expands her responsibilities in client partnership and account leadership. Her career at Tinuiti has included working closely with clients and internal teams across marketing programs, with the new position placing her in a more senior client leadership role. The move comes as client partner roles continue to evolve within performance marketing agencies. As brands manage increasingly complex digital marketing strategies across paid media, commerce, search, social and measurement, client leaders are taking on broader responsibilities in connecting agency teams with business priorities. For client partners, the role is no longer limited to managing day-to-day relationships. Senior leaders are increasingly involved in strategic planning, business discussions, performance measurement and coordinating specialist teams across multiple marketing channels. Tinuiti's current client partner roles emphasize executive client relationships, strategic planning, cross-functional collaboration, business performance and leadership development. The agency also connects client leadership with areas such as media, measurement, technology and AI. Crowley's promotion comes against this broader shift in agency-client relationships. As marketing organizations demand greater accountability from their agency partners, client leadership is becoming an important link between campaign execution and wider business objectives. The role also reflects the growing importance of combining relationship management with a strong understanding of digital marketing and performance data. Client partners increasingly need to navigate conversations around media investment, measurement, customer behavior and changing marketing technology. For Crowley, the promotion represents continued progression at Tinuiti after more than five years with the agency. Her move into the Vice President, Client Partner position adds another senior leadership chapter to her career while reflecting the expanding responsibilities of client partnership within modern marketing agencies.