Lifecycle Marketing Manager

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.

We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role:

As the Lifecycle Marketing Manager (12-month Contract) supporting multi-product at Remitly, you'll grow engagement and retention strategies across our customers. You will be both strategic and hands-on, requiring someone who can operate with autonomy, partner directly with product and engineering teams, and build new programs that create measurable impact. You'll report to the Senior Manager, Lifecycle Marketing and embody our hybrid working model, collaborating in our Seattle office 3-days/week.

You Will:

• Build lifecycle strategy across multiple product lines, with a focus on customer engagement and retention.
• Design and launch experiments across email, push notifications, and in-app messaging—defining hypotheses, building campaigns in Braze (or equivalent), and analyzing performance.
• Partner with product and engineering teams to define P0+ data requirements—defining latency and piping methodologies that will shape user journeys, improve product and messaging flows, and deliver scalable lifecycle and transactional programs that integrate with the product experience.
• Collaborate with growth, analytics, product marketing, creative and design teams to align lifecycle campaigns with broader go-to-market and product strategies.

You Have:

• 5–7 years of experience in lifecycle or growth marketing.
• Proficient in Braze (or equivalent multi-channel engagement platforms); comfortable orchestrating multi-step, multi-channel customer journeys.
• 3+ years of experience with data-driven decision-making: designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
• Experienced collaborating directly with product and engineering teams to integrate transactional and lifecycle marketing into primary product experiences.
• Comfortable flexing between strategy, project management, and execution: from roadmap planning to writing test plans, building and QA-ing campaigns, and analyzing outcomes.
• Experienced and passionate about creating scalable processes and constantly optimizing ways of working.
• Curious and energized by solving complex lifecycle challenges in new businesses.

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster.

Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.