Marketing Technologist

Role Specific Information

Job Description

This position is remote; however, if you reside near our offices in Menomonee Falls, WI, or New York City, NY, we request that you work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role
In this role, you will lead the execution and prioritization of defined workstreams that shape how Kohl’s designs, evolves, and scales marketing capabilities across data, workflows, content, decisioning, personalization, measurement, AI, and innovation.

You will translate business needs into structured requirements, research insights, recommendations, and validation plans that improve marketing operations at scale. Within your assigned domain, you will help identify and advance opportunities for AI enablement, automation, modernization, and transformation.

Working closely with cross-functional partners, you will bring strategic thinking, curiosity, and initiative to capability initiatives that strengthen agility, efficiency, and business value across the marketing ecosystem.

What You’ll Do

• Lead defined work streams within assigned capability domains; partner with cross- functional teams to uncover current-state challenges and shape future-state capability recommendations.

• Translate stakeholder discovery into clear business requirements by documenting current-state processes, pain points, business rules, dependencies, user needs, capability requirements, and decision points.

• Identify process, technology, workflow, automation, innovation, and operating-model improvement opportunities; develop practical recommendations that improve scalability, efficiency, speed, and marketing effectiveness.

• Research platforms, vendors, emerging capabilities, and market trends; synthesize findings into actionable recommendations that inform capability design, tool evaluation, and enterprise marketing goals.

• Support capability modernization, transformation, AI, and automation efforts by documenting current-state limitations, defining pilot opportunities, shaping future-state recommendations, and establishing evaluation criteria.

• Help define success criteria, measurement needs, validation requirements, and outcome assessments for capability initiatives, incl. adoption, efficiency gains & value realization.

• Independently coordinate small- to medium-scale projects, maintaining project schedules, aligning cross-functional milestones, communicating with stakeholders, and leveraging subject matter experts as needed.

• Proactively identify project risks, issues, and dependencies; recommend alternative or strategic solutions to keep work moving forward.

• Work through ambiguous problems by clarifying goals, identifying unknowns, structuring next steps, and aligning stakeholders on decisions.

• Contribute across adjacent capability areas, cross-domain initiatives, and evolving MTSCI priorities as business needs change.

• Additional tasks may be assigned as necessary.

What Skills You Have
Required

• Bachelor’s degree in Marketing, Business, Engineering, Information Systems, Analytics, or a related field; equivalent experience may be considered.

• 3–5+ years of relevant experience in marketing technology, marketing automation, digital marketing operations, CRM, customer data, digital strategy, analytics, workflow/content operations, media technology, or capability design.

• Experience with marketing technology platforms or related enterprise tools, such as CRM, customer data platforms, marketing automation or multi-channel marketing hubs, decisioning engines, CMS, DAM, work management tools, analytics platforms, or media technology tools.

• Familiarity with IT delivery and development methodologies, such as Agile, Kanban, SAFe, or similar frameworks, with the ability to support process improvement initiatives.

Preferred

• Exposure to emerging marketing technologies, automation tools, innovation initiatives, experimentation, analytics, workflow automation, and AI-enabled solutions within enterprise or marketing environments.

• Familiarity with customer engagement technology, content/process modernization, and use cases that improve marketing scale, speed, personalization, or efficiency.

• Experience in retail, e-commerce, loyalty, lifecycle marketing, omnichannel marketing, creative operations, or high-volume content environments.

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to maintain prompt and regular attendance as set by the company 

• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

• Ability to comply with dress code requirements

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements 

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner

• Ability to comply with health and safety standards