Senior Influencer Marketing Manager

Your role

You will support leading Sunday Natural’s Influencer Marketing strategy and constantly challenge the status quo to drive commercial growth for the business while appreciating the essential nature of influencer marketing. You will develop your own thoughts and ideas to improve our understanding of the impact of Influencer Marketing on the business, guiding our ambitious Influencer Marketing scaling plans across multiple social media channels, influencer engagement, and international markets.

• Oversee a substantial growth of investment into the DACH influencer program while ensuring it drives appropriate commercial value for the business

• Oversee at least one product category from a strategic perspective while making sure that your influencer roster provides value across the different campaigns and our vast product portfolio

• Create and execute plans to activate a large community of influencers and creators across multiple social media channels, such as Instagram, YouTube, TikTok

• Follow a clear influencer strategy within a defined category, testing multiple campaigns and identifying high-performing creators who contribute to revenue growth

• Evaluate influencer performance based on clear success metrics and revenue contribution

• Optimize campaign learnings to scale what works to meet defined commercial targets

• Spearhead the activation strategy of influencers beyond their own channels through content, partnerships, events, and other forms of communication

Your profile

• 5+ years working in creator marketing, coupled with a deep passion for health and nutrients

• Experience in both performance and brand campaigns - measuring performance via CAC, ROI, and Customer Acquisition, as well as EMV, CPM, and brand reputation

• Vast network of influencers, agencies, and talent managers across health, lifestyle, beauty, travel, Gen Z, GRWM, and Vlogs. You know the influencer landscape like the back of your hand, allowing you to be operational and booking key talent from day one

• Demonstrated experience creating culturally relevant content for Beauty, Vitamins & Supplements, Female Health, Collagen, Weight Loss, Sleep, or any other relevant D2C brand

• Experience managing and scaling an influencer program into 6-digit monthly spend

• Strategic budget allocation and performance monitoring to grasp and influence crucial KPIs per influencer, optimize resource utilization, and maximize ROI

• Knowledge of the latest trends and how to apply them to Sunday

• Fluency in German and English

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients

• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year

• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket

• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad

• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia

• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas

• Inviting office spaces with access to plenty of organic teas and superfoods from around the world

• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

Our diverse team in Berlin consists of over 400 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

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