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Pepper

DTC intimates brand for small-bust women

Senior Manager of Influencer & Affiliate Marketing

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA$130k - $150k

About the Job

Requirements

  • 6–8+ years of experience in influencer, creator and affiliate marketing at a direct-to-consumer, fashion, beauty, wellness or lifestyle brand, or at an agency serving those industries.
  • A proven track record of owning creator programs end-to-end, from sourcing and negotiation to briefing, content review and reporting.
  • Hands-on experience building or scaling an affiliate program; familiarity with platforms such as ShopMy, TikTok Shop, LTK or Impact is essential.
  • A performance-first mindset, fluency in customer acquisition cost, return on ad spend, conversion rate and blended efficiency, understanding of how creator content feeds paid media, and data-driven budget decision-making.
  • Sound judgment in ambiguous situations, including deciding when to increase a test's budget, change a program's direction or maintain its current approach, and explaining the rationale.
  • Ability to identify creators who fit the brand, product and audience, and understand what makes content effective on each platform.
  • Negotiation and relationship-building skills to develop long-term partnerships and brand advocates from one-off creator posts.
  • Ability to write clear, inspiring creative briefs and give feedback that improves content while preserving the creator's voice.
  • Knowledge of the creator economy and social commerce landscape.
  • Strong organization and process skills, including building trackers, templates and workflows that enable a program to scale while maintaining quality.
  • Ability to communicate performance data as insights and recommendations to executive and cross-functional teams.

Responsibilities

  • Lead end-to-end execution of paid influencer and user-generated content campaigns, including sourcing, vetting, outreach, negotiation, contracting, onboarding, briefing, content review, posting and reporting.
  • Develop campaign briefs and guide creators through content development, feedback and revisions to ensure assets meet brand and paid media needs.
  • Build the creator mix across platforms, content styles and audience segments, with a testing roadmap and investment plan; assess brand alignment, product fit and creative standards.
  • Negotiate usage and whitelisting rights so high-performing creator content can run in paid media.
  • Track changes in the creator economy, social platforms and competitive landscape, and turn them into tests.
  • Develop and scale the affiliate program across platforms such as ShopMy, TikTok Shop and emerging channels.
  • Build an ongoing gifting program that strengthens creator relationships and expands brand awareness.
  • Establish affiliate program structure, incentives, communication cadence and performance benchmarks to grow revenue efficiently.
  • Use affiliate and gifting programs to diversify creator investments, lower blended customer acquisition costs and support broader brand initiatives.
  • Evaluate new social commerce platforms as the creator landscape evolves.
  • Support corporate affiliate management in collaboration with the Senior Vice President of Performance.
  • Redesign the ambassador program to turn loyal customers into a source of referrals, content and new customers.
  • Set ambassador program goals, incentives and communication formats, and create a direct connection between the community and the Pepper team.
  • Oversee campaign operations to ensure programs are executed efficiently, accurately and on schedule.
  • Build scalable processes, workflows, templates and tools for the creator program.
  • Partner with Brand, Growth, Creative, Organic Social, Product and Operations to align creator initiatives with launches, campaigns and business priorities.
  • Drive new-customer acquisition as the program's primary goal, supported by awareness, reach, share of voice, engagement and site traffic.
  • Own weekly, monthly and campaign-level performance reporting across paid influencer, user-generated content, affiliate, gifting and ambassador programs.
  • Translate performance data into clear insights and actionable recommendations for executive and cross-functional teams.
  • Run an ongoing testing roadmap across creators, platforms, formats and offers, and decide what to scale, iterate or stop.
  • Own the monthly and annual budget and reallocate it across paid influencer, user-generated content, affiliate, gifting and ambassador programs as performance changes, measuring against new-customer, customer acquisition cost and return on ad spend goals.
  • Bring the Vice President of Brand recommendations and supporting data when a larger change in direction or scaling opportunity is warranted.

Desired Qualifications

  • Experience running an ambassador, referral or community program.

About the Company

Pepper

DTC intimates brand for small-bust women

Pepper sells bras and related intimates online directly to consumers, focusing on women with small busts (AA–A–B cups) and offering pieces built for smaller cups. Its bras feature shallower cups, curved underwires, and light padding, and the product range includes wireless styles, strapless options, bralettes, underwear, and accessories, with fit tools like an online quiz and virtual consultations. Pepper designs from scratch for small cups, controls the full online shopping experience, and has pursued wholesale partnerships (e.g., Urban Outfitters) in addition to its DTC site. The goal is to provide well-fitting, comfortable intimates for small-busted women, while building a community around body confidence and growing the brand and product line with direct customer relationships.

Company size
51-200
Company stage
Seed
Total funding
$2.1M
Headquarters
New York City, United States
Founded
2017

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